List of Powtoon Customers
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Since 2010, our global team of researchers has been studying Powtoon customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Powtoon for Video Editing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Powtoon for Video Editing include: Veolia Environnement, a France based Professional Services organisation with 179718 employees and revenues of $32.43 billion, Wiley, a United States based Media organisation with 6400 employees and revenues of $1.87 billion, Panasonic UK & Ireland, a United Kingdom based Manufacturing organisation with 400 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Powtoon, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Powtoon customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Panasonic UK & Ireland | Manufacturing | 400 | $250M | United Kingdom | Powtoon | Powtoon | Video Editing | 2017 | n/a |
In 2017 Panasonic UK & Ireland deployed Powtoon for Video Editing within its marketing division in the United Kingdom, establishing an in-house video production capability for social and marketing content. The implementation shifted production away from external agency dependency and centralized campaign video creation under the marketing function, enabling faster content cycles and higher output frequency.
The Powtoon deployment focused on template-driven authoring, animated explainer and social clip production, and brand asset library reuse to accelerate content creation. Configuration work emphasized reusable templates, storyboard and timeline editing workflows, and standardized export presets suitable for social platforms, aligning with typical Video Editing functional workflows for marketing teams.
Operational coverage was limited to the Panasonic UK & Ireland marketing organization, where assets produced with Powtoon were used across LinkedIn and other social channels to support campaigns and organic posting. The implementation did not disclose named system integrations, instead operating as a front-line content production and distribution tool for the marketing channel mix.
Governance established in-house production processes and asset stewardship within the marketing team, with rollout oriented around campaign needs and template governance rather than technical integrations. Outcomes reported by Panasonic include an increase in annual output from about 5 videos to over 151 videos and an estimated cost saving of £75,700 since 2017, together with documented boosts in LinkedIn clicks and impressions.
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Veolia Environnement | Professional Services | 179718 | $32.4B | France | Powtoon | Powtoon | Video Editing | 2021 | n/a |
In 2021, Veolia Environnement implemented Powtoon for Video Editing to embed short videos in customer satisfaction emails, positioning the platform within customer communications and survey workflows. The performance team in France and across global operations increased production cadence from roughly two videos every four years to about one per month, using Powtoon to drive higher survey response rates and improve Net Promoter Score.
Veolia used Powtoon to produce short, branded video content for email distribution and client outreach, embedding videos directly into customer satisfaction communications to streamline production and approval cycles. Operational scope centered on the performance team and customer-facing communications, and the rollout reduced approval time for branded communications while improving client engagement, reflecting a shift to frequent, lightweight Video Editing for survey and client engagement use cases.
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Wiley | Media | 6400 | $1.9B | United States | Powtoon | Powtoon | Video Editing | 2021 | n/a |
In 2021 Wiley implemented the Powtoon application in the Video Editing category to support its Learning team in creating bite-sized e-learning and onboarding videos. The implementation in the United States produced 3 to 5 videos per month and delivered around 50 plus Powtoon videos used to train over 8,000 employees, positioning Powtoon as a core Video Editing tool for Wiley Learning and Development.
Deployment emphasized short-form production workflows common to Video Editing platforms, leveraging Powtoon templates, animation and slide-based editing, voiceover and captioning capabilities, and reusable asset libraries to accelerate content creation. Configuration focused on templating and branding controls to maintain consistency across onboarding and training modules, while the Powtoon application served as the authoring layer for producing exportable video assets consumable by internal learning channels.
Operational ownership stayed with Wiley’s Learning team, which centralized production governance and established a steady content cadence to scale onboarding and skills training. The L&D implementation documented reduced production time and costs and reported improved learner engagement and retention, reflecting direct outcomes observed by Wiley for its Powtoon Video Editing deployment.
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