List of PROS Digital Retail Customers
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Since 2010, our global team of researchers has been studying PROS Digital Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS Digital Retail for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS Digital Retail for Customer Experience include: Air Europa, a Spain based Transportation organisation with 4600 employees and revenues of $1.58 billion, PROS Holdings, a United States based Professional Services organisation with 1501 employees and revenues of $362.0 million, Cyprus Airways, a United Arab Emirates based Transportation organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using PROS Digital Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PROS Digital Retail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Europa | Transportation | 4600 | $1.6B | Spain | PROS | PROS Digital Retail | Customer Experience | 2022 | n/a |
In 2022 Air Europa implemented PROS Digital Retail as part of a Customer Experience modernization to centralize digital shopping and booking across channels. The rollout positioned PROS Digital Retail as the airline key platform for delivering controlled, customer centric shopping experiences from inspiration to booking.
The deployment extended the PROS Platform for Travel with foundational capabilities including Revenue Management and Dynamic Offers alongside the PROS Digital Retail module, creating an end to end configurable digital customer experience platform. Configuration emphasized flexible offer creation and display logic, support for ancillary bundles, and rules based control to allow the airline to tailor personalized offers while preserving centralized governance.
Operational coverage spans web, mobile and direct sales channels, integrating shopping, booking and ancillary merchandising workflows so that offers generated by Revenue Management and Dynamic Offers are delivered in a consistent digital first manner. The implementation leverages insights across the PROS Platform for Travel to inform pricing and personalization during the entire booking journey.
Governance focused on hands on control for merchandising teams and IT, with process changes to author, approve and publish digital offers and discounts through the PROS Digital Retail interface. Outcomes called out by the customer included increased conversion, higher ancillary sales, improved traveler loyalty and enhanced customer satisfaction as the solution enabled more intuitive self service purchasing across channels.
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Cyprus Airways | Transportation | 100 | $10M | United Arab Emirates | PROS | PROS Digital Retail | Customer Experience | 2025 | n/a |
In 2025, Cyprus Airways deployed PROS Digital Retail as part of a Customer Experience initiative to strengthen airline retailing and direct sales. The implementation targeted the carrier s commercial shop and offer workflows, with explicit use of PROS Shopping and Offer Marketing to instrument pricing and offer presentation across direct channels.
PROS Shopping and Offer Marketing were configured to manage the shopping flow, offer lifecycle, and dynamic price execution, aligning cataloged fares and ancillary products with rule-based pricing controls. The deployment used PROS Digital Retail capabilities to centralize offer construction and to apply pricing accuracy controls and marketing rules within the shopping and checkout touchpoints.
The solution was connected to the airline s direct sales channels and broader digital retail stack, with integrations scoped to the website booking flows and the airline s commercial control points for offers and inventory. Operational coverage focused on commercial and e-commerce functions, enabling offer orchestration between shopping, pricing, and marketing touchpoints without naming other system vendors.
Governance centered on centralized offer rules, approval workflows, and coordinated commercial stewardship between pricing and sales teams, reflecting an airline retail use case in Cyprus. Outcomes called out in the implementation narrative include growing direct sales and improving pricing accuracy through PROS Digital Retail and the PROS Shopping and Offer Marketing modules.
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PROS Holdings | Professional Services | 1501 | $362M | United States | PROS | PROS Digital Retail | Customer Experience | 2020 | n/a |
In 2020, PROS Holdings deployed PROS Digital Retail for a European telecommunications provider to harmonize omnichannel retail experiences across ecommerce, retail, and call center channels. PROS Digital Retail in the Customer Experience category was used to unify offer orchestration and sales guidance across consumer and business sales, with explicit emphasis on accelerating product launch workflows and consistent customer interactions across touchpoints. The deployment scope included online storefronts, in store point of sale, and contact center order flows, aligning merchandising, product, and service teams around a single product and pricing model.
Configuration work centered on centralized offer and price orchestration, catalog synchronization, and guided selling capabilities typical of Customer Experience solutions. Integrations were implemented at the ecommerce, retail checkout, and call center order flow layers to ensure consistent product presentation and to support faster product introductions. Governance focused on cross functional coordination between product management, merchandising, and contact center operations to manage rollout cadence and catalog updates. The implementation improved product launch speed and supported a large scale customer experience transformation for both consumer and business sales.
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Buyer Intent: Companies Evaluating PROS Digital Retail
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