List of Publytics Customers
Milano, 20123,
Italy
Since 2010, our global team of researchers has been studying Publytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Publytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Publytics for Marketing Analytics include: Nipro Medical India, a India based Life Sciences organisation with 500 employees and revenues of $100.0 million, Lago Italy, a Italy based Manufacturing organisation with 150 employees and revenues of $64.0 million, Valk Systems, a United States based Professional Services organisation with 15 employees and revenues of $2.0 million, Publytics, a Italy based Professional Services organisation with 10 employees and revenues of $1.0 million, L7 Exchange, a United States based Leisure and Hospitality organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Publytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Publytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Boss Hunting | Media | 10 | $1M | Australia | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
In 2024, Boss Hunting implemented Publytics as a Marketing Analytics solution on its website to support marketing and editorial analytics functions. Boss Hunting Publytics Marketing Analytics is positioned to provide content performance measurement and audience analytics for the Australian media publisher.
The deployment centers on site instrumentation using a lightweight Publytics analytics snippet and tag management to capture page views and event-level telemetry. Configuration work focused on content-level metrics, article and author attribution, audience segmentation, behavioral funnels, and dashboarding for ongoing content performance reporting using Publytics.
Instrumentation maps page metadata from the website CMS into Publytics events and taxonomies, enabling editorial and audience development teams to consume dashboards and segment audiences. Operational coverage is scoped to the website, with marketing and editorial users as primary consumers of Publytics insights.
Governance was implemented around tagging standards, access controls, and data retention to ensure consistent event definitions and reporting across the site. The rollout was executed incrementally across site sections to allow the small team to iterate on tagging and dashboards while maintaining editorial workflow continuity.
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L7 Exchange | Leisure and Hospitality | 10 | $1M | United States | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
In 2024, L7 Exchange deployed Publytics as its website measurement platform. The deployment uses Publytics in a Marketing Analytics role to capture visitor behavior and campaign-level tagging for a small Leisure and Hospitality operator with 10 employees based in the United States. Implementation scope is explicitly website instrumentation, with Publytics embedded on pages to support marketing and guest acquisition workflows and to centralize digital measurement for the company.
Configuration work focused on standard Marketing Analytics capabilities including event tracking, conversion measurement, audience segmentation, and dashboard reporting. The implementation included establishing an event taxonomy and reporting cadence governed by the marketing function, aligning site measurement outputs to the companys booking and customer engagement processes.
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Lago Italy | Manufacturing | 150 | $64M | Italy | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
In 2024, Lago Italy implemented Publytics as its Marketing Analytics solution on its public website. The deployment concentrates on web instrumentation and behavioral tracking to centralize measurement for marketing and e-commerce functions at the 150 employee manufacturing firm.
Publytics was configured to capture pageview and event level telemetry, campaign tagging, session and funnel analysis, audience segmentation, and dashboarding for the marketing organization. Governance activities focused on establishing a tagging taxonomy, measurement standards and a staged rollout to marketing and site operations, with analytics feeds surfaced to marketing managers and e-commerce owners through Publytics dashboards.
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Life Sciences | 500 | $100M | India | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
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Professional Services | 10 | $1M | Italy | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
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Media | 10 | $1M | United States | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
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Professional Services | 15 | $2M | United States | Publytics | Publytics | Marketing Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating Publytics
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