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Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Publytics Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Boss Hunting Media 10 $1M Australia Publytics Publytics Marketing Analytics 2024 n/a
In 2024, Boss Hunting implemented Publytics as a Marketing Analytics solution on its website to support marketing and editorial analytics functions. Boss Hunting Publytics Marketing Analytics is positioned to provide content performance measurement and audience analytics for the Australian media publisher. The deployment centers on site instrumentation using a lightweight Publytics analytics snippet and tag management to capture page views and event-level telemetry. Configuration work focused on content-level metrics, article and author attribution, audience segmentation, behavioral funnels, and dashboarding for ongoing content performance reporting using Publytics. Instrumentation maps page metadata from the website CMS into Publytics events and taxonomies, enabling editorial and audience development teams to consume dashboards and segment audiences. Operational coverage is scoped to the website, with marketing and editorial users as primary consumers of Publytics insights. Governance was implemented around tagging standards, access controls, and data retention to ensure consistent event definitions and reporting across the site. The rollout was executed incrementally across site sections to allow the small team to iterate on tagging and dashboards while maintaining editorial workflow continuity.
L7 Exchange Leisure and Hospitality 10 $1M United States Publytics Publytics Marketing Analytics 2024 n/a
In 2024, L7 Exchange deployed Publytics as its website measurement platform. The deployment uses Publytics in a Marketing Analytics role to capture visitor behavior and campaign-level tagging for a small Leisure and Hospitality operator with 10 employees based in the United States. Implementation scope is explicitly website instrumentation, with Publytics embedded on pages to support marketing and guest acquisition workflows and to centralize digital measurement for the company. Configuration work focused on standard Marketing Analytics capabilities including event tracking, conversion measurement, audience segmentation, and dashboard reporting. The implementation included establishing an event taxonomy and reporting cadence governed by the marketing function, aligning site measurement outputs to the companys booking and customer engagement processes.
Lago Italy Manufacturing 150 $64M Italy Publytics Publytics Marketing Analytics 2024 n/a
In 2024, Lago Italy implemented Publytics as its Marketing Analytics solution on its public website. The deployment concentrates on web instrumentation and behavioral tracking to centralize measurement for marketing and e-commerce functions at the 150 employee manufacturing firm. Publytics was configured to capture pageview and event level telemetry, campaign tagging, session and funnel analysis, audience segmentation, and dashboarding for the marketing organization. Governance activities focused on establishing a tagging taxonomy, measurement standards and a staged rollout to marketing and site operations, with analytics feeds surfaced to marketing managers and e-commerce owners through Publytics dashboards.
Nipro Medical India Life Sciences 500 $100M India Publytics Publytics Marketing Analytics 2024 n/a
In 2024, Nipro Medical India deployed Publytics as a Marketing Analytics application on their public website. The implementation concentrated on web instrumentation, using Publytics to capture page views, event-level interactions, and campaign parameters to support web based engagement analysis. Publytics was configured to surface role based dashboards and reports for marketing and digital teams, aligning analytics capture with marketing and demand generation functions. Configuration emphasized standard Marketing Analytics capabilities such as real time dashboards, campaign attribution, and event segmentation, with tagging governance and data access controls managed by the in house web and marketing teams. Operational scope covered the corporate site serving the India market, supporting marketing, digital engagement, and product marketing workflows while centralizing web event capture and campaign measurement. Nipro Medical India implemented Publytics for Marketing Analytics to provide consistent instrumentation and analytics reporting for its marketing organization.
Publytics Professional Services 10 $1M Italy Publytics Publytics Marketing Analytics 2024 n/a
In 2024, Publytics implemented Publytics, a Marketing Analytics application, on its corporate website. The deployment embeds a Publytics JavaScript tag and uses a cloud hosted data capture pipeline to instrument page views, user events, and campaign parameters for marketing measurement. The Publytics application supports the marketing and growth functions for the professional services firm based in Italy. Configuration focused on standard Marketing Analytics capabilities including event tracking, session analytics, audience segmentation, and dashboard reporting, with data surfaced to marketing stakeholders through cloud hosted dashboards. Implementation work established an instrumentation plan and tracking taxonomy to align page level events with campaign parameters and on site lead flows, creating consistent attribution workflows for campaign measurement. Operational scope is limited to the public website and marketing team processes, with ongoing instrumentation expected to evolve as site content and campaigns change.
Media 10 $1M United States Publytics Publytics Marketing Analytics 2024 n/a
Professional Services 15 $2M United States Publytics Publytics Marketing Analytics 2024 n/a
Showing 1 to 7 of 7 entries

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FAQ - APPS RUN THE WORLD Publytics Coverage

Publytics is a Marketing Analytics solution from Publytics.

Companies worldwide use Publytics, from small firms to large enterprises across 21+ industries.

Organizations such as Nipro Medical India, Lago Italy, Valk Systems, Publytics and L7 Exchange are recorded users of Publytics for Marketing Analytics.

Companies using Publytics are most concentrated in Life Sciences, Manufacturing and Professional Services, with adoption spanning over 21 industries.

Companies using Publytics are most concentrated in India, Italy and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Publytics across Americas, EMEA, and APAC.

Companies using Publytics range from small businesses with 0-100 employees - 71.43%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Publytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Publytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.