List of RELEX Promotion Planning Customers
Helsinki, 230,
Finland
Since 2010, our global team of researchers has been studying RELEX Promotion Planning customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RELEX Promotion Planning for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RELEX Promotion Planning for Trade Promotion Management include: US Foods Chef'Store, a United States based Retail organisation with 29000 employees and revenues of $26.50 billion, Sigma Alimentos Costa Rica, a Costa Rica based Consumer Packaged Goods organisation with 45000 employees and revenues of $8.51 billion, PriceSmart, a United States based Retail organisation with 10600 employees and revenues of $4.07 billion, Heritage Grocers Group, a United States based Retail organisation with 10000 employees and revenues of $3.00 billion, Samworth Brothers Supply Chain, a United Kingdom based Consumer Packaged Goods organisation with 9350 employees and revenues of $1.87 billion and many others.
Contact us if you need a completed and verified list of companies using RELEX Promotion Planning, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RELEX Promotion Planning customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Apotek Hjartat | Retail | 3000 | $1.6B | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
In 2024, Apotek Hjartat implemented RELEX Promotion Planning, a Trade Promotion Management deployment to optimize promotion planning and management across channels. The RELEX Promotion Planning solution was deployed across the retailer's network of 390 pharmacies and its extensive online operation, delivering a cross channel promotion planning capability for Sweden's largest pharmacy chain.
The implementation emphasizes automation of the promotions lifecycle from planning to optimization and evaluation, with capabilities for segmenting in-store and online promotions, scenario testing of promotional strategies, and optimized product selection and discount level recommendations. Functional workflows include campaign configuration, promotion scenario simulation, and post campaign evaluation to support evidence based decision making and improve campaign relevance across a broad product assortment.
This rollout builds on RELEX forecasting and replenishment solutions that Apotek Hjartat adopted since 2018, extending supply chain planning into the promotion and pricing layers and aligning promotional scenarios with inventory and replenishment constraints. Operational coverage spans campaign management, category management, pricing, e-commerce and supply chain planning teams, creating tighter linkage between merchandising decisions and fulfillment capacity.
Governance and process changes center on segmented planning processes for physical stores and digital channels, standardizing promotion workflows and scenario governance to ensure consistent campaign execution. The vendor and customer stated objectives include enhancing customer satisfaction, driving in-store traffic and sharpening the retailer's competitive edge on its digital platform.
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Europris AS | Retail | 2116 | $863M | Norway | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2014 | n/a |
In 2014, Europris AS implemented RELEX Promotion Planning as its Trade Promotion Management solution. The initial deployment established AI-driven forecasting, replenishment and seasonal promotion workflows to support merchandising and category planning across the retailer.
Implementation focused on promotion planning, demand forecasting, replenishment algorithms and seasonal planning modules within RELEX Promotion Planning, configured to manage assortment and shelflife-sensitive categories. Over time Europris extended configuration to shelving optimization and operational analytics, and they leveraged RELEX Diagnostics for deeper inventory visibility while incorporating weather-driven data to refine demand forecasts.
Operational scope covers Europris stores in Norway and, following the Runsvengruppen acquisition, an expansion into Sweden, unifying supply chain planning and promotional processes across both countries. Explicit integration points include RELEX Diagnostics and weather-driven forecasting inputs, and implementation support was provided by PwC to align warehouse picking, replenishment execution and delivery scheduling.
The rollout centralized promotion and replenishment decisioning and restructured planning workflows to improve replenishment accuracy and reduce delivery complexity. Europris reported outcomes that include a 46% reduction in repeat deliveries for the same products to the same locations and measurable time savings across operations, with RELEX Promotion Planning retained as the system of record for Trade Promotion Management and category-level promotional orchestration at Europris AS.
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Hennig-Olsen IS | Retail | 230 | $100M | Norway | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2023 | n/a |
In 2023, Hennig-Olsen IS expanded its RELEX footprint by deploying RELEX Promotion Planning, a Trade Promotion Management implementation to introduce promotions forecasting capabilities. Hennig-Olsen IS has been a RELEX customer since 2021 and is the Nordic region’s oldest ice cream producer and distributor, positioning the deployment within an existing RELEX planning environment.
The implementation centers on promotion forecasting and campaign modeling, using RELEX Promotion Planning to automatically account for promotional impacts to demand and to refine baseline demand and uplift estimates. Functional configuration emphasizes promotional forecasting algorithms, campaign scenario planning, and embedding promotional adjustments into demand planning workflows to improve forecast accuracy and better align supply plans with promotional cycles.
Operational scope covers commercial planning, demand planning, and supply chain teams responsible for promotions and inventory availability, and the deployment extends promotional forecasting capabilities across the organization’s existing RELEX planning workflows. Governance and rollout leverage the customer’s established RELEX environment from 2021 to stage configuration, testing, and adoption within planning and supply chain processes. The stated outcome is improved forecast accuracy by automatically accounting promotional impacts to demand, supporting optimization of supply chain operations and ensuring products are available for sales.
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Retail | 10000 | $3.0B | United States | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2025 | n/a |
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Retail | 500 | $100M | Australia | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2023 | Logic Information Systems |
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Retail | 4000 | $1.0B | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Retail | 1400 | $300M | Denmark | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Retail | 550 | $80M | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Consumer Packaged Goods | 2380 | $753M | Finland | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2025 | Elvenite |
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Retail | 6000 | $526M | Canada | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | Logic Information Systems |
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Buyer Intent: Companies Evaluating RELEX Promotion Planning
- Xillio, a Netherlands based Professional Services organization with 53 Employees
- Epcido, a Denmark based Professional Services company with 300 Employees
- Cangzhou Runhang Pipe, a China based Manufacturing organization with 350 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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