List of RepTrak Brand Intelligence Customers
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Since 2010, our global team of researchers has been studying RepTrak Brand Intelligence customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RepTrak Brand Intelligence for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RepTrak Brand Intelligence for Analytics and BI include: Procter & Gamble, a United States based Consumer Packaged Goods organisation with 108000 employees and revenues of $84.04 billion, Cisco Systems, a United States based Professional Services organisation with 90400 employees and revenues of $53.80 billion, The Lego Group Denmark, a Denmark based Consumer Packaged Goods organisation with 6887 employees and revenues of $8.79 billion and many others.
Contact us if you need a completed and verified list of companies using RepTrak Brand Intelligence, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RepTrak Brand Intelligence customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | RepTrak | RepTrak Brand Intelligence | Analytics and BI | 2019 | n/a |
In 2019, Cisco Systems implemented RepTrak Brand Intelligence to measure corporate reputation and to inform communications and stakeholder engagement strategies on a global basis. The deployment was positioned within the Analytics and BI category and focused on supporting corporate communications and marketing functions across Cisco's professional services footprint.
RepTrak Brand Intelligence was configured to deliver reputation and brand analytics capabilities, including reputation scoring, stakeholder perception tracking, issue monitoring, and benchmark reporting for communications teams. Data aggregation, dashboarding, and routine reporting workflows from RepTrak Brand Intelligence provided structured intelligence for campaign planning and stakeholder outreach, consistent with Analytics and BI functional patterns.
Operational scope emphasized global corporate communications and stakeholder engagement programs, with insights from RepTrak Brand Intelligence feeding briefing cycles and decision processes for marketing and communications leaders. Cisco Systems RepTrak Brand Intelligence Analytics and BI corporate communications relationship reflects centralized reputation metrics and analytics being used to guide stakeholder engagement and external communications strategy.
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Procter & Gamble | Consumer Packaged Goods | 108000 | $84.0B | United States | RepTrak | RepTrak Brand Intelligence | Analytics and BI | 2019 | n/a |
In 2019, Procter & Gamble implemented RepTrak Brand Intelligence to track brand reputation, corporate social responsibility perceptions, and marketing effectiveness across its markets. RepTrak Brand Intelligence is an Analytics and BI application used to centralize reputation measurement for marketing and communications functions within the company.
The implementation emphasized brand and ESG analytics for marketing and communications, with configuration focused on reputation scoring, trend analysis, dashboard reporting, and campaign-level effectiveness measurement. RepTrak Brand Intelligence provided consolidated dashboards and report automation to support stakeholder reporting and communications planning.
Operational usage spanned P&G marketing and corporate communications teams and extended across the companys geographic markets, supporting external reputational studies in which Procter & Gamble has been listed by Reputation Institute and RepTrak as a client. The tool was positioned to inform ongoing reputation monitoring, CSR perception tracking, and comparative benchmarking of brand health.
Governance centered on integrating RepTrak outputs into existing marketing and communications reporting cadences, enabling prescribed workflows for monthly and quarterly reputational reviews and executive reporting. The deployment aligned Analytics and BI capabilities with marketing, communications, and corporate responsibility functions to standardize how reputation data informed decision making.
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The Lego Group Denmark | Consumer Packaged Goods | 6887 | $8.8B | Denmark | RepTrak | RepTrak Brand Intelligence | Analytics and BI | 2019 | n/a |
In 2019 The LEGO Group Denmark implemented RepTrak Brand Intelligence, an Analytics and BI application for continuous reputation and brand measurement. The deployment focused on using brand and reputation data to inform marketing, communications and ESG related storytelling across global markets, with Europe focused reporting publicly referenced.
RepTrak Brand Intelligence was configured to deliver reputation scoring, stakeholder perception analysis, ESG and CSR indicators, benchmarking against Global RepTrak cohorts, and executive dashboards and trend reporting. The configuration emphasized standardized reporting, automated scorecards, and visualization to support cross functional decision making in marketing and corporate communications.
Operational scope included marketing, corporate communications and ESG teams, with outputs used for external ranking submissions and public reporting. The engagement supported higher placements in RepTrak and Global RepTrak reports, and centralized reputation measurement to standardize storytelling and stakeholder reporting across markets.
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