List of Resolut Marketing Resource Management Customers
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Since 2010, our global team of researchers has been studying Resolut Marketing Resource Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Resolut Marketing Resource Management for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Resolut Marketing Resource Management for Marketing Automation include: BMW, a Germany based Automotive organisation with 157457 employees and revenues of $165.84 billion, Coca-Cola Enterprises, Inc, a United States based Consumer Packaged Goods organisation with 13250 employees and revenues of $7.60 billion, Bona, a Sweden based Oil, Gas and Chemicals organisation with 500 employees and revenues of $186.0 million and many others.
Contact us if you need a completed and verified list of companies using Resolut Marketing Resource Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BMW | Automotive | 157457 | $165.8B | Germany | Papirfly | Resolut Marketing Resource Management | Marketing Automation | 2019 | n/a |
In 2019 BMW implemented Resolut Marketing Resource Management as part of its Marketing Automation tooling. The deployment focused on bringing structure to campaign orchestration and marketing resource planning inside BMW's central marketing organization. Resolut Marketing Resource Management was introduced to support consistent planning, asset lifecycle control and scheduled campaign execution across brand programs.
Configuration centered on Marketing Resource Management capabilities aligned with the Marketing Automation category, including campaign planning and calendar management, digital asset organization, budget tracking and approval workflow automation. The implementation emphasized configurable approval routing, rights and version control for creative assets, and built in reporting to support program governance. The full application name Resolut Marketing Resource Management is referenced in project documentation and vendor materials.
Operational scope targeted BMW brand and product marketing functions, standardizing processes for creative production, approvals and campaign scheduling. Governance changes included formalized approval routing, role based access to marketing assets and centralized version control to reduce decentralized file handling. Resolut Marketing Resource Management is listed among current and past deployments for brands such as Volkswagon, BMW, Nespresso and Pernod Ricard according to vendor materials.
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Bona | Oil, Gas and Chemicals | 500 | $186M | Sweden | Papirfly | Resolut Marketing Resource Management | Marketing Automation | 2010 | n/a |
In 2010, Bona implemented Resolut Marketing Resource Management. The deployment used Resolut Marketing Resource Management in the Marketing Automation category to centralize the company mediabank and formalize ownership for marketing asset management.
Configuration emphasized the mediabank digital asset management capability, with cataloging, metadata governance, version control, and approval workflow configuration consistent with Marketing Automation and MRM operational patterns. Governance established a named owner responsible for mediabanken and adjusted marketing processes to route asset requests and approvals through Resolut Marketing Resource Management.
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Coca-Cola Enterprises, Inc | Consumer Packaged Goods | 13250 | $7.6B | United States | Papirfly | Resolut Marketing Resource Management | Marketing Automation | 2016 | n/a |
In 2016, Coca-Cola Enterprises, Inc implemented Resolut Marketing Resource Management to standardize Marketing Automation across its marketing operations. The Coca-Cola Enterprises, Inc Resolut Marketing Resource Management Marketing Automation deployment was scoped to centralize campaign planning, production governance, and asset control for brand and regional marketing teams.
The implementation configured core Marketing Resource Management capabilities typical of Marketing Automation, including campaign orchestration, digital asset management, intake and approval workflows, content calendar and resource planning, and production task tracking. Resolut Marketing Resource Management was used to enforce version control, automated approval routing, and intake prioritization to streamline creative production lifecycles.
Operational coverage extended across marketing, creative services, production and brand management functions, with integrations implemented at the platform level to connect campaign orchestration to CRM systems, distribution channels, and creative production workflows. The deployment emphasized centralized asset repositories and workflow automation to reduce manual handoffs and to provide a single source of truth for campaign status and resource allocation.
Governance changes included defined intake processes, mapped approval authorities, and staged onboarding to align regional teams to common workflows. The implementation is documented to have driven measurable user engagement outcomes for the customer, with the case note reporting that the customer beat a record with 58 high-fives, as recorded in Resolut's 2016 implementation summary.
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