List of Route Mobile A2P Messaging Customers
Mumbai, 400064,
India
Since 2010, our global team of researchers has been studying Route Mobile A2P Messaging customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Route Mobile A2P Messaging for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Route Mobile A2P Messaging for Collaboration include: Majid Al Futtaim, a United Arab Emirates based Retail organisation with 43000 employees and revenues of $9.40 billion, Bank of Maharashtra, a India based Banking and Financial Services organisation with 12721 employees and revenues of $671.5 million, Samco Securities India, a India based Banking and Financial Services organisation with 500 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Route Mobile A2P Messaging, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Route Mobile A2P Messaging customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank of Maharashtra | Banking and Financial Services | 12721 | $671M | India | Route Mobile | Route Mobile A2P Messaging | Collaboration | 2022 | n/a |
In 2022, Bank of Maharashtra implemented Route Mobile A2P Messaging to launch a WhatsApp Banking service across India, positioning the deployment within the Collaboration category for customer communications and CRM. The Route Mobile A2P Messaging implementation enabled conversational banking, with the bank exposing balance enquiries, mini statements and other basic banking services through WhatsApp to improve digital accessibility for retail customers.
The deployment leveraged Route Mobile A2P Messaging suite capabilities, including message orchestration, template management and session handling typical of A2P messaging platforms, to support inbound customer queries and outbound notifications. Route Mobile A2P Messaging was used to operationalize workflows for customer care and digital banking communications, integrating messaging flows with the bank's customer communications and CRM processes.
Integration with the WhatsApp Business Platform was central to the architecture, providing the messaging channel and session management while Route Mobile handled A2P delivery and orchestration. Operational coverage explicitly targeted customer service and digital banking functions across India, with the implementation scoped to contact center and digital channels rather than branch-only services.
The vendor reports approximately 10 percent increase in customer engagement following the rollout, and the service specifically improved customer access to balance enquiries and mini statements via WhatsApp. Route Mobile A2P Messaging remains the named application in use, supporting ongoing customer communications within the Collaboration category.
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Majid Al Futtaim | Retail | 43000 | $9.4B | United Arab Emirates | Route Mobile | Route Mobile A2P Messaging | Collaboration | 2019 | n/a |
In 2019, Majid Al Futtaim implemented Route Mobile A2P Messaging to streamline global store and operations notifications. The deployment used Route Mobile SMS and voice gateway solutions as the core A2P SMS and voice gateway infrastructure for enterprise notifications, with operational coverage centered in the United Arab Emirates and extended to the group’s worldwide units. The implementation is classified in the Collaboration apps category and targeted customer engagement and operational communications workflows across retail store networks and support operations.
Functional capabilities implemented included A2P SMS gateway messaging and voice gateway notification services, applied to store alerts, operations messages, and customer engagement notifications. Vendor testimony documented streamlined processes and proactive vendor support for the group’s global units, confirming Route Mobile A2P Messaging usage for enterprise notifications. The program connected messaging services to retail operations and customer engagement functions, establishing an enterprise notification layer across stores and operational units.
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Samco Securities India | Banking and Financial Services | 500 | $150M | India | Route Mobile | Route Mobile A2P Messaging | Collaboration | 2023 | n/a |
In 2023, Samco Securities India implemented Route Mobile A2P Messaging within its Collaboration tooling to support trading notifications and customer outreach in the finance and trading area of its business. The deployment emphasized Route Mobile A2P Messaging capabilities and explicitly used the RCS Business Messaging module from Route Mobile’s enhanced A2P messaging portfolio, with Route Mobile A2P Messaging providing the platform-level messaging channel.
The implementation configured RCS Business Messaging for rich, template driven notifications and campaign workflows, enabling message orchestration, scheduling, and enhanced customer interaction features consistent with A2P messaging operations. Route Mobile A2P Messaging was applied to deliver high volume trading alerts and customer engagement campaigns, with configuration focused on message templates, delivery sequencing, and campaign management controls.
Operational scope centered on Samco’s finance and trading functions in India, with the platform used by trading desk notification processes and customer outreach teams to manage outbound communications and campaign delivery. The rollout targeted BFSI messaging use cases and aligned message formats to regulatory and operational requirements typical for financial messaging in the region.
According to the vendor case study, the deployment of RCS Business Messaging via Route Mobile A2P Messaging achieved approximately 99% deliverability, produced higher campaign engagement, and yielded cost savings on messaging as reported by the vendor. Governance and ongoing operations relied on centralized campaign control and message template governance to sustain consistent notification behavior and compliance within the Collaboration platform.
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