List of Roy Morgan Premium Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Premium customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Premium for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Premium for Analytics and BI include: Qantas, a Australia based Transportation organisation with 25000 employees and revenues of $14.14 billion, Macquarie Bank Australia, a Australia based Banking and Financial Services organisation with 9600 employees and revenues of $8.34 billion, Are Media, a Australia based Media organisation with 550 employees and revenues of $158.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Premium, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Premium customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Are Media | Media | 550 | $158M | Australia | Roy Morgan | Roy Morgan Premium | Analytics and BI | 2023 | n/a |
In 2023 Are Media expanded a partnership with Roy Morgan to integrate its social media audiences into Roy Morgan Premium within the Analytics and BI category. The expanded partnership was announced in June 2023 and the integration was scheduled to go live in H2 2023, targeting media and advertising buyers in Australia. The initiative centered on enriching Roy Morgan Premium's Single Source audience intelligence with first party social audience signals provided by Are Media.
The implementation combined social media audience datasets with Roy Morgan Premium's Single Source methodology to enable richer audience profiling, segmentation, and targeting workflows for advertisers. Configuration work focused on data onboarding and taxonomy alignment so social audience attributes could be queried alongside Roy Morgan's survey and behavioral panels within the Analytics and BI platform. Functional capabilities emphasized audience intelligence, audience composition analysis, and advertiser-facing audience reporting to support media planning and buying.
Operational scope included Are Media’s social properties and Australian advertiser campaigns, with rollout planned in the second half of 2023 for use by media and advertising teams. Governance activities addressed data mapping and integration sequencing to incorporate social signals into existing audience queries and campaign planning processes. The engagement is described as delivering improved audience profiling and targeting for advertisers, signaling tighter integration of social media audiences into Roy Morgan Premium's audience intelligence offering.
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Macquarie Bank Australia | Banking and Financial Services | 9600 | $8.3B | Australia | Roy Morgan | Roy Morgan Premium | Analytics and BI | 2003 | n/a |
In 2003, Macquarie Bank Australia implemented Roy Morgan Premium within its marketing and CRM teams, deploying the Roy Morgan Premium NEO premium consumer typology to identify and target high-value premium customers. Roy Morgan Premium, categorized as Analytics and BI, provided typology datasets and segmentation attributes used for premium-brand analytics, audience profiling and customer segmentation. The implementation emphasized using the NEO typology for premium customer scoring and campaign targeting to support marketing and CRM decisioning.
Operational coverage was Australia, with dataset access used to inform national marketing campaigns and customer segmentation workflows. Governance focused on embedding the NEO typology into marketing segmentation processes and analytics workflows to create a consistent premium customer definition across campaign planning and CRM systems. Roy Morgan Premium supplied structured consumer segments and attributes that were consumed by Macquarie Bank’s marketing and CRM functions for premium-brand analytics.
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Qantas | Transportation | 25000 | $14.1B | Australia | Roy Morgan | Roy Morgan Premium | Analytics and BI | 2003 | n/a |
In 2003 Qantas implemented Roy Morgan Premium as an Analytics and BI solution to support premium-customer profiling for its marketing and CRM teams in Australia. Roy Morgan Premium provided Qantas with access to the NEO premium consumer typology database, which the airline used to inform premium-brand strategy and audience targeting.
The implementation focused on consumer segmentation and premium-customer profiling capabilities within Roy Morgan Premium, using typology mapping and marketing analytics reporting to structure audience cohorts for campaign planning. Configuration emphasized profiling workflows and segment definitions that align with premium-brand positioning and customer lifetime value concepts common to marketing and CRM operations.
Operational scope centered on Qantas marketing and CRM functions in Australia, where Roy Morgan Premium informed audience targeting and premium-brand strategy decisions. Governance concentrated on embedding typology-driven segments into campaign and CRM segmentation workflows, with data access and profiling outputs used directly by brand and audience planning teams.
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