List of Roy Morgan Single Source Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Single Source customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Single Source for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Single Source for Analytics and BI include: Australian Community Media, a Australia based Media organisation with 900 employees and revenues of $356.0 million, Engagetv Australia, a Australia based Media organisation with 35 employees and revenues of $12.0 million, Thinknewsbrands Australia, a Australia based Media organisation with 10 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Single Source, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Australian Community Media | Media | 900 | $356M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2024 | n/a |
In 2024, Australian Community Media implemented Roy Morgan Single Source, categorized as Analytics and BI, to consolidate audience measurement for its regional mastheads. The deployment supports print, digital and cross-platform audience sizing and demographic profiling, and is used across advertising sales and audience planning teams.
Roy Morgan Single Source is deployed alongside Roy Morgan iris to deliver audience sizing, demographic profiling, cross-platform reach estimation and segment definitions that feed commercial media planning workflows. Data outputs include audience figures and audience segments which ACM publishes on brand pages with Roy Morgan Single Source cited as the source. Functional capabilities are applied to media and audience measurement processes and to commercial sales enablement.
Operational scope covers ACM's regional mastheads across Australia and centers on marketing, audience planning and advertising sales functions, with centralized provisioning of Roy Morgan Single Source datasets to editorial and commercial teams. Governance emphasizes source attribution on ACM brand pages and consistent segment taxonomy for sales collateral and planning, while data stewardship aligns reporting used in audience measurement and commercial sales. Roy Morgan iris complements Roy Morgan Single Source for cross-platform profiling within those workflows.
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Engagetv Australia | Media | 35 | $12M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2021 | n/a |
In 2021, Engagetv Australia integrated Roy Morgan Single Source into its Connected TV platform. The deployment leveraged the Roy Morgan Single Source dataset within an Analytics and BI context to enable postcode-level audience targeting across Australia.
Configuration emphasized audience segmentation, addressability mapping by postcode, and campaign targeting rules that feed the CTV delivery engine. Implementation work included data ingestion, audience profile enrichment, and segment activation workflows to support programmatic and direct-sold inventory, enabling media planning tools and campaign execution pipelines within EngageTV's ad operations.
Roy Morgan Single Source was integrated directly with EngageTV's Connected TV platform to supply postcode-level segments and consumer attributes for advertising and media planning and execution in the marketing and CRM area. The integration was operational across Australia at postcode granularity and was used by planners and ad ops teams to build and deliver audience-targeted CTV campaigns.
Governance centered on a centralized audience taxonomy and activation controls managed by ad ops and marketing to preserve targeting accuracy and privacy compliance. The integration delivered measurable improvements in campaign addressability and ROI for advertisers in 2021, and it reduced media wastage while improving targeting precision.
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Thinknewsbrands Australia | Media | 10 | $5M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2025 | n/a |
In 2025 Thinknewsbrands Australia implemented Roy Morgan Single Source, branded as Roy Morgan iris, to consolidate audience measurement for Total News Publishing in Australia. The project is a media audience measurement implementation in the media/advertising area and is categorized under Analytics and BI.
The deployment integrated Ipsos iris digital audience measurement within Roy Morgan Single Source to produce a single de-duplicated total-news audience source. Configuration work focused on a data integration layer and identity de-duplication processes to build a unified measurement dataset, supporting cross-platform readership metrics, audience segmentation, and planning workflows. Roy Morgan Single Source was provisioned to ingest digital panel metrics and normalize publisher audience counts to enable consistent reporting for planning teams.
Operational scope targeted Total News Publishing stakeholders, including advertisers and agencies across Australia, with governance aligned to media planning definitions and rollout to planning and commercial teams. The initiative aimed to streamline planning and create consistent cross-platform readership and audience metrics for advertisers and agencies, providing a single source of truth for total-news audience measurement.
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