List of Roy Morgan Values Segments Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Values Segments customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Values Segments for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Values Segments for Analytics and BI include: Simonds Group, a Australia based Construction and Real Estate organisation with 1200 employees and revenues of $722.0 million, Churches Of Christ In Queensland Australia, a Australia based Non Profit organisation with 1693 employees and revenues of $164.0 million, Bank Australia Australia, a Australia based Banking and Financial Services organisation with 900 employees and revenues of $142.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Values Segments, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Values Segments customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Australia Australia | Banking and Financial Services | 900 | $142M | Australia | Roy Morgan | Roy Morgan Values Segments | Analytics and BI | 2015 | n/a |
In 2015 Bank Australia implemented Roy Morgan Values Segments via Roy Morgan Helix Personas to support marketing and CRM across Australia. Roy Morgan Values Segments, deployed as part of Helix Personas and aligned with Analytics and BI practices, was used to profile customers and shape audience targeting for acquisition efforts.
The implementation focused on customer segmentation and persona-driven audience models, feeding marketing and CRM workflows to optimise media strategy and run targeted acquisition campaigns. Configuration emphasized persona mapping and values-based segment definitions, which were operationalized into campaign targeting lists and CRM segmentation rules.
Operational scope covered national marketing and customer acquisition activities across Australia and involved marketing and CRM functions as primary users. The work increased new customers from target Helix communities and informed strategic decision making including the 2016 Intech Bank acquisition.
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Churches Of Christ In Queensland Australia | Non Profit | 1693 | $164M | Australia | Roy Morgan | Roy Morgan Values Segments | Analytics and BI | 2016 | n/a |
In 2016, Churches Of Christ In Queensland Australia implemented Roy Morgan Values Segments to support Analytics and BI activities that informed service design and marketing. The engagement used Roy Morgan Helix Personas to analyse the organisation�s client database across Queensland and Victoria, with a focus on aged and community care populations and new opportunity segments for outreach and service offers.
Functional implementation centered on lifestyle segmentation, persona profiling, and opportunity identification, with Roy Morgan Helix Personas built on Roy Morgan Values Segments so Values Segments usage is inferred. The work mapped lifestyle personas to client records and service lines, enabling targeted program design and audience prioritisation using standard Analytics and BI workflows for segmentation and profile scoring.
Operational scope covered aged and community care business functions in Queensland and Victoria, influencing marketing and service design teams. Insights from the segmentation led Churches Of Christ In Queensland Australia to develop lifestyle focused services including fitness programs, social programs, and digital presentations, and those early rollouts were reported as well received.
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan Values Segments | Analytics and BI | 2025 | n/a |
In 2025 Simonds Group implemented Roy Morgan Values Segments within its marketing analytics stack, deploying the application to support persona-led customer acquisition for Simonds Homes, and aligning with the Analytics and BI strategy for audience intelligence. The implementation targeted a shift from broad demographic targeting to psychographic segmentation, using Roy Morgan Values Segments as the foundational segmentation model for subsequent persona development.
Roy Morgan Values Segments was configured to underpin Roy Morgan Helix Personas and to feed Roy Morgan WorkSpace, enabling persona creation, psychographic profiling, audience scoring, and campaign-level attribution. Configuration work focused on mapping Values Segments taxonomies to Helix Personas, establishing audience export routines, and enabling campaign-level conversion tracking and reporting typical of Analytics and BI deployments.
Operational scope covered the marketing and customer acquisition functions for Simonds Homes across Australia, with demand generation and digital marketing teams consuming Values Segments-driven audiences for Google advertising and lead generation campaigns. The rollout approach used a pilot phase to validate persona mappings and audience performance, followed by staged expansion into active campaign orchestration and ongoing segmentation refresh cycles.
The pilot delivered explicit outcomes, reporting approximately 2.3 times higher Google conversion rate and roughly 40 percent lower cost-per-lead, demonstrating the practical impact of Roy Morgan Values Segments on acquisition performance. Governance changes emphasized persona governance and campaign segmentation rules, locking the Values Segments taxonomy into marketing workflows and analytics reporting to sustain psychographic targeting and audience reuse.
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