List of Sabre Fares Manager Customers
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Since 2010, our global team of researchers has been studying Sabre Fares Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre Fares Manager for Revenue Cycle Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre Fares Manager for Revenue Cycle Management include: Garuda Indonesia, a Indonesia based Transportation organisation with 12414 employees and revenues of $1.34 billion, Thai Airways, a Thailand based Transportation organisation with 16000 employees and revenues of $188.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre Fares Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre Fares Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Garuda Indonesia | Transportation | 12414 | $1.3B | Indonesia | SABRE | Sabre Fares Manager | Revenue Cycle Management | 2024 | n/a |
In 2024, Garuda Indonesia implemented Sabre Fares Manager as part of a multi-product deployment that also includes Sabre Contract Manager and Sabre Fares Optimizer. The engagement is categorized under Revenue Cycle Management and targets centralized fare pricing and commercial revenue orchestration across the carrier’s network.
The implementation configures core fare lifecycle capabilities, including automated fare creation and maintenance, contract fares administration, and model-driven optimization workflows. Garuda Indonesia is adopting advanced analytics and real-time pricing recommendations delivered by Sabre Fares Manager and Sabre Fares Optimizer to enable dynamic yield and price response routines, while Sabre Contract Manager governs negotiated and market-specific fares.
Operational coverage explicitly spans Garuda’s domestic, regional, and international schedule, and the solution is positioned to support revenue management, commercial pricing, and product development functions that set fares and retailing strategies. The deployment aligns with airline pricing and revenue workflows by providing end-to-end automation intended to capture revenue opportunities and adjust fares in real time across the network.
Governance and process changes emphasize automated fare management processes and tighter pricing controls, with the airline citing objectives to reduce revenue leakage, improve pricing accuracy, and reinforce competitive positioning. Garuda Indonesia’s adoption of Sabre Fares Manager, Sabre Contract Manager, and Sabre Fares Optimizer is presented as part of a broader transformation strategy and places the carrier among over 30 airlines using Sabre’s fare management suite.
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Thai Airways | Transportation | 16000 | $188M | Thailand | SABRE | Sabre Fares Manager | Revenue Cycle Management | 2024 | n/a |
In 2024 Thai Airways adopted Sabre Fares Manager alongside Sabre Fares Optimizer as part of an expanded technology agreement with Sabre, reinforcing an existing long term distribution relationship. The move positions Sabre Fares Manager at the center of the carrier's Revenue Cycle Management to support pricing and revenue management functions across the airline.
The Sabre Fares Manager implementation focuses on fare lifecycle management, automated benchmarking, rule and tariff configuration, competitor fare monitoring, and an optimizer-driven pricing engine to recommend fare structures. Sabre Fares Manager and Fares Optimizer are described as providing integrated end to end automation, analyst workspaces for rapid decisioning, and data driven pricing controls consistent with Revenue Cycle Management workflows.
Operational coverage targets Thai Airways Pricing and Revenue Management teams and commercial analysts, applying fare management across the airline network that includes increased frequencies, new routes, and added widebody capacity. The deployment builds on the carrier's existing Sabre distribution agreement, enabling tighter operational linkage between fares decisioning and distribution channels without introducing new named third party systems.
Governance and process changes emphasize centralized fare decisioning and automation of benchmarking to accelerate competitive response and fare adjustments, with explicit goals to streamline fares management processes, enhance analyst productivity, and optimize pricing strategies. The implementation narrative centers Thai Airways Sabre Fares Manager Revenue Cycle Management pricing and revenue management as the primary relationship between the company, the application, the category, and the impacted business functions.
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