List of Salesforce CPQ Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce CPQ for Configure Price Quote (CPQ) include: McKesson, a United States based Life Sciences organisation with 41600 employees and revenues of $403.43 billion, CVS Health, a United States based Healthcare organisation with 300000 employees and revenues of $402.00 billion, Apple, a United States based Retail organisation with 166000 employees and revenues of $394.33 billion, Alphabet (Google), a United States based Professional Services organisation with 190167 employees and revenues of $350.02 billion, Exxonmobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SPM software purchases.
The Salesforce CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SPM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
In 2016, AbbVie implemented Salesforce CPQ in the Configure Price Quote (CPQ) category alongside Salesforce.com Sales Cloud functionality. The initiative focused on enabling commercial sales processes by bringing Configure/Price/Quote processes into the same platform used for Account Planning, Sales Forecasting, Opportunity Management and Lead Management.
Salesforce CPQ was configured to provide product configuration, pricing rules, guided selling and quote generation capabilities, aligning CPQ quote records with Sales Cloud opportunity and account data models. Implementation work addressed CPQ approval workflows and quote document templates, and configured price book management to reflect pharmaceutical product and price complexity.
Operational scope concentrated on sales operations and field selling functions, embedding Salesforce CPQ into the quote to opportunity lifecycle. Governance emphasized configuration management, approval tiering and standardized opportunity to quote workflows to ensure consistent commercial processes across the organization.
|
 |
Aetna | Insurance | 45000 | $142.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Aetna Inc deployed Salesforce CPQ as a Configure Price Quote (CPQ) application on its public website. The Salesforce CPQ implementation is provisioned via Salesforce Sites and built on the Salesforce platform data model, exposing configured quoting and guided selling flows to external users through the company website. Salesforce CPQ is used to centralize product configuration, pricing and quote template generation within Aetna's sales and quoting functions.
The implementation includes core Configure Price Quote (CPQ) capabilities such as product configuration rules, price books, discounting controls, approval workflows and proposal generation, configured to support role based access and approval escalation. Integrations are contained within the Salesforce platform context and the deployment surface is the Salesforce Sites endpoint, supporting both internal sales users and externally authenticated website users. Governance emphasizes CPQ administration, controlled price book management and formalized quote approval routing to ensure consistent pricing and compliance across Aetna's quoting process.
|
 |
Affinitiv | Professional Services | 750 | $110M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
In 2020 Affinitiv implemented Salesforce CPQ, consolidating six contracting systems into a single Configure Price Quote (CPQ) environment to centralize quoting and contract generation across its sales brands. The deployment positioned Salesforce CPQ as the primary quoting engine, standardizing product catalog definitions, pricing rules, guided selling flows, quote document generation, and approval workflows to enforce consistent contract terms.
Configuration work included implementation of pricing and discounting engines, configurable approval routing, and quote-to-contract automation within Salesforce CPQ. The team used CPQ quote outputs to support a variable commission plan based on multiple performance metrics and revenue generation, aligning compensation calculations with the new quoting and revenue recognition workflows.
Operational coverage spanned Sales and Finance across six brands, with Finance serving as the primary point of contact for the largest client relationship of over $20M in annual revenue. Governance centered on centralized pricing policy, approval authorities embedded in CPQ, and consolidated contracting procedures to reduce fragmentation across brands.
Outcome signals tied directly to the CPQ consolidation include the merging of six contracting systems into Salesforce CPQ and documented efficiency gains in billing operations, with invoicing time reduced by 65% and receivable time reduced by 50%. Salesforce CPQ enabled Affinitiv to produce consistent whitespace reporting and revenue analysis to inform annual sales strategies.
|
 |
Alcon US | Life Sciences | 6000 | $4.5B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2021 | n/a |
In 2021, Alcon USA implemented Salesforce CPQ, a Configure Price Quote (CPQ) application. The deployment was executed on the Salesforce platform and formed part of a global Salesforce.com CPQ rollout covering 25 countries, with clear alignment to North America commercial operations and pricing leadership.
The Salesforce CPQ implementation emphasized core Configure Price Quote (CPQ) capabilities, including guided product configuration, centralized price book and pricing rule management, discounting workflows with approval orchestration, and automated quote and contract generation. Pricing analytics and configuration rules were implemented to support the Strategic Pricing function that had been built to improve sales process and execution.
Operational scope spanned commercial and sales functions in the North America region while extending to the broader footprint included in the 25 country rollout. The solution used native Salesforce configuration and automation to centralize quote generation, enforce pricing policy, and standardize commercial workflows across sales teams.
Governance for the rollout combined IT and Commercial leadership through a formal business partnership model in North America, and the project included focused organizational change management during development and deployment. The initiative was led as a successful development, deployment and organizational change management effort, with pricing governance and sales operations enablement embedded into the program.
|
 |
Allstate | Insurance | 53000 | $67.1B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Allstate implemented Salesforce CPQ to centralize quoting and configuration workflows for its insurance product portfolio. The deployment focused on Configure Price Quote (CPQ) capabilities including quote configuration, pricing rule enforcement, and approval orchestration, with Salesforce CPQ serving as the transactional quoting layer within Allstate's Salesforce environment.
The CPQ design work mapped pricing and product configuration to Salesforce custom objects, aligning product catalogs and pricing logic with native Salesforce data models. Implementation covered standard Configure Price Quote (CPQ) functional areas such as product bundles, price rules, quote templates, and automated quote document generation. The engagement explicitly involved Apttus Advanced Workflow Approvals to drive multi-step approval routing and exception handling.
Integrations were centered on the Salesforce platform, with Salesforce CPQ persisting configuration and quote records into custom objects and invoking Apttus Advanced Workflow Approvals for approval processing. Operational scope included sales and quoting operations responsible for generating and approving customer-facing proposals, and the architecture emphasized keeping quote logic within Salesforce while leveraging Apttus for advanced approval orchestration.
Governance emphasized mapping configuration changes to Salesforce object schemas and embedding approval matrices into Apttus Advanced Workflow Approvals to control pricing exceptions and overrides. Rollout controls focused on structured change management, alignment between CPQ configuration and Salesforce object schema, and formalized approval workflows to govern quote and pricing changes.
|
 |
|
Professional Services | 190167 | $350.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
|
|
|
|
Transportation | 139100 | $54.6B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2019 | n/a |
|
|
|
|
Automotive | 20000 | $8.0B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2020 | n/a |
|
|
|
|
Insurance | 12500 | $17.1B | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2016 | n/a |
|
|
|
|
Healthcare | 1500 | $120M | United States | Salesforce | Salesforce CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
|
Showing 1 to 10 of 198 entries
Buyer Intent: Companies Evaluating Salesforce CPQ
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce CPQ. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce CPQ for Configure Price Quote (CPQ) include:
- Pierce Washington, a United States based Professional Services organization with 10 Employees
- All Deal Ops, a United States based Professional Services company with 20 Employees
- Connor Group, a United States based Banking and Financial Services organization with 160 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
Sweep | Professional Services | 50 | $5M | United States | 2026-08-27 |
 |
Pierce Washington | Professional Services | 10 | $1M | United States | 2026-08-20 |
|
All Deal Ops | Professional Services | 20 | $4M | United States | 2026-08-06 |
|
|
Banking and Financial Services | 160 | $20M | United States | 2026-05-18 |
|
|
Transportation | 210 | $63M | United States | 2026-04-29 |
|
|
Manufacturing | 240 | $69M | Italy | 2026-04-23 |
|
|
Education | 13000 | $1.5B | United States | 2026-04-03 |
|
|
Healthcare | 700 | $80M | Turkey | 2026-03-27 |
|
|
Professional Services | 10 | $1M | Sweden | 2026-03-10 |
|
|
Banking and Financial Services | 60 | $6M | United States | 2026-02-05 |
FAQ - APPS RUN THE WORLD Salesforce CPQ Coverage
Salesforce CPQ is a Configure Price Quote (CPQ) solution from Salesforce.
Companies worldwide use Salesforce CPQ, from small firms to large enterprises across 21+ industries.
Organizations such as McKesson, CVS Health, Apple, Alphabet (Google) and Exxonmobil are recorded users of
Salesforce CPQ for Configure Price Quote (CPQ).
Companies using Salesforce CPQ are most concentrated in Life Sciences, Healthcare and Retail, with adoption spanning over 21 industries.
Companies using Salesforce CPQ are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce CPQ across Americas, EMEA, and APAC.
Companies using Salesforce CPQ range from small businesses with 0-100 employees - 4.04%, to mid-sized firms with 101-1,000 employees - 18.18%, large organizations with 1,001-10,000 employees - 34.34%, and global enterprises with 10,000+ employees - 43.43%.
Customers of Salesforce CPQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce CPQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Configure Price Quote (CPQ).