List of Salesforce Data Studio Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Salesforce Data Studio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Data Studio for Marketing Analytics, Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Data Studio for Marketing Analytics, Marketing Automation include: ConAgra Foods, a United States based Consumer Packaged Goods organisation with 18300 employees and revenues of $11.61 billion, Addison Lee Limited, a United Kingdom based Transportation organisation with 1600 employees and revenues of $281.0 million, Leaf Group, a United States based Media organisation with 360 employees and revenues of $212.0 million, Heineken USA Incorporated, a United States based Distribution organisation with 400 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Data Studio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Addison Lee Limited | Transportation | 1600 | $281M | United Kingdom | Salesforce | Salesforce Data Studio | Marketing Analytics,Marketing Automation | 2015 | n/a |
In 2015, Addison Lee Limited deployed Salesforce Data Studio as part of a broader Marketing Analytics,Marketing Automation implementation to centralise audience insights and enable personalised, channel-native customer journeys. The rollout complemented an existing multi-cloud Salesforce footprint that included Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud and MuleSoft, and targeted customer acquisition, engagement, onboarding and retention functions across the business.
Salesforce Data Studio was configured to support data-driven segmentation and in-moment audience activation, integrating with Marketing Cloud automated journeys for onboarding, app adoption and international travel support. Marketing Automation workflows were used to trigger multi-channel communications including email, SMS, social listening and live chat, while Marketing Analytics patterns enabled behavioural segmentation and event-driven campaign orchestration.
Integration architecture relied on MuleSoft for API-led connectivity between the Addison Lee mobile booking app, CRM and operational systems, with Service Cloud providing a single case record for omni-channel contact centre interactions. Sales Cloud standardized opportunity and account planning for enterprise customers, and Community Cloud provided lead generation and visibility for agency-driven SME engagement, extending operational coverage from the UK contact centre to drivers and affiliates across more than 80 countries.
Governance and operational change emphasized customer-centric workflows and platform-led experience management, supported by a Premier Success relationship with Salesforce to accelerate roadmap delivery. Addison Lee reported that Salesforce transformed how it manages customer queries and enabled deeper SME growth, and the company positioned Salesforce Data Studio alongside Salesforce DMP and planned Einstein deployment to further surface predictive insights for marketing and service orchestration.
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ConAgra Foods | Consumer Packaged Goods | 18300 | $11.6B | United States | Salesforce | Salesforce Data Studio | Marketing Analytics,Marketing Automation | 2017 | n/a |
In 2017 ConAgra Foods deployed Salesforce Data Studio to discover and target segmented audiences, for example health-minded home cooks, to improve campaign targeting and reach in the United States. The work was marketing and CRM focused and aligns with the Marketing Analytics,Marketing Automation application class, with Salesforce Data Studio positioned as the audience discovery and data sharing layer for consumer marketing programs.
Configuration centered on audience segmentation, publisher audience discovery, and audience activation workflows using Salesforce Data Studio. Integration with Salesforce Marketing Cloud for audience activation and campaign orchestration is inferred from Salesforce Data Studio's placement inside Marketing Cloud, driving list uploads and targeted audience activation across digital channels.
Operational coverage targeted ConAgra Foods marketing and CRM teams in the United States and supported consumer packaged goods campaign planning for named segments. The implementation enabled centralization of audience lists and segment definitions to support programmatic targeting and cross channel activation by marketing and agency teams.
Governance used Data Studio permissioning and controlled data sharing to manage audience access and publisher relationships, enabling defined distribution of segments to activation partners. Reported outcomes included improved campaign targeting and reach in the United States.
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Heineken USA Incorporated | Distribution | 400 | $70M | United States | Salesforce | Salesforce Data Studio | Marketing Analytics,Marketing Automation | 2017 | n/a |
In 2017, Heineken USA Incorporated implemented Salesforce Data Studio to expand reach and enrich audience profiles for marketing campaigns. Salesforce Data Studio is used within a Marketing Analytics,Marketing Automation context to leverage second-party data for more precise targeting and audience segmentation.
The implementation focused on audience data management capabilities, including acquisition of second-party data, audience enrichment, and the creation of persistent audience segments for campaign activation. Configuration work emphasized data schema alignment, consent aware audience mapping, and tools for publisher to marketer data exchange.
Integrations were centered on campaign activation workflows, with Salesforce Data Studio linked to marketing campaign systems to push enriched audience segments for digital channel targeting. This included inferred integration with Salesforce Marketing Cloud to synchronize segments and orchestrate cross-channel activations, reflecting Data Studio being part of the Marketing Cloud ecosystem.
Operational coverage remained marketing focused across Heineken USA Incorporated, supporting audience planning and execution for national campaigns. Governance emphasized trusted data sharing controls between partners and publisher networks, consistent with the Data Studio model for privacy conscious data exchange, and the project was listed as a marketer customer use case in Salesforce's 2017 announcement.
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Media | 360 | $212M | United States | Salesforce | Salesforce Data Studio | Marketing Analytics,Marketing Automation | 2017 | n/a |
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