List of Salesforce Social Studio Customers
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Since 2010, our global team of researchers has been studying Salesforce Social Studio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Social Studio for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Social Studio for Marketing Automation include: ALDI SUD, a Germany based Retail organisation with 50000 employees and revenues of $12.50 billion, Flydubai, a United Arab Emirates based Transportation organisation with 6089 employees and revenues of $3.50 billion, Tokopedia, a Indonesia based Professional Services organisation with 4700 employees and revenues of $500.0 million, Cebu Air, a Philippines based Transportation organisation with 6498 employees and revenues of $387.0 million, Green Leaves Early Learning, a Australia based Professional Services organisation with 1500 employees and revenues of $160.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Social Studio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ALDI SUD | Retail | 50000 | $12.5B | Germany | Salesforce | Salesforce Social Studio | Marketing Automation | 2018 | n/a |
In 2018 ALDI SUD implemented Salesforce Social Studio to provide Marketing Automation for social media management and customer interaction workflows. The implementation was executed under a Service Go Live Management model beginning in November 2018, with ALDI Digital Services and ALDI International Services providing operational ownership and a designated single point of contact for SocialMedia operations.
The deployment focused on core Salesforce Social Studio capabilities common to the Marketing Automation category, including publishing orchestration, social listening, engagement workflows, and reporting dashboards. Configuration work emphasized content scheduling, moderated social inbox handling, and automation of engagement triage to align social activity with customer interaction processes managed by the Customer Interaction team.
Integrations and operational coverage were explicitly tied to IT service processes, ServiceNow based IT service management, and PCI DSS management controls as part of ongoing operations. The Social Studio runtime was managed alongside other customer interaction applications and involved the eCommerce team and cross team coordination to ensure continuity of social channels and disaster recovery readiness.
Governance and process changes included SCRUM based delivery for ongoing enhancements, formal Service Go Live procedures, incident and change management through ServiceNow, and assignment of a single SocialMedia point of contact to streamline escalation and communication. Ongoing responsibilities recorded for the implementation emphasize project management, disaster recovery planning, and IT service management, reflecting an operationalized Marketing Automation deployment rather than a time limited pilot.
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Cebu Air | Transportation | 6498 | $387M | Philippines | Salesforce | Salesforce Social Studio | Marketing Automation | 2017 | n/a |
In 2017 Cebu Air implemented Salesforce Social Studio as part of a broader service transformation that established a unified Command Center, leveraging Marketing Automation to centralize social engagement into customer service workflows. The implementation is framed as a linkage between social channels and core service operations, with Salesforce Social Studio positioned to handle social listening and engagement within established customer care processes.
The deployment integrated Salesforce Social Studio with Salesforce Service Cloud and existing Marketing Cloud usage, bringing Social Studio, Social Hub and a Command Center operational model together with Service Cloud case management. Configuration focused on channel convergence, including unified social inboxing, standardized response workflows, and case routing that allowed agents to handle inquiries from web forms, email, phone and social media in a single operational flow.
Operational scope centered on the customer care organization, consolidating two previously separate teams into one coordinated service unit working from the Command Center. The implementation covered social engagement and service handling across the airline’s customer care function, with training and configuration benefiting from Cebu Air’s prior use of Marketing Cloud which reduced ramp time.
Governance emphasized integrated workflows and consistent response protocols, enabling smarter support and more consistent customer interactions as part of the wider service transformation. Cebu Air was noted as the first company in Southeast Asia to use Social Studio integrated with Service Cloud, and the rapid go-live was attributed to reuse of existing Marketing Cloud capabilities and the prebuilt integrations between Social Studio and Service Cloud.
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Flydubai | Transportation | 6089 | $3.5B | United Arab Emirates | Salesforce | Salesforce Social Studio | Marketing Automation | 2016 | n/a |
In 2016, Flydubai deployed Salesforce Social Studio as part of its Marketing Automation capabilities, integrating social media management with the companys Salesforce CRM platform across contact centre, customer service and social media teams. The implementation was scoped to unify social engagement into customer service workflows and to extend CRM context to front line agents.
The Salesforce Social Studio rollout emphasized social listening, publishing, engagement and reporting capabilities to capture customer signals from public channels and feed them into CRM workflows. Configuration included identity resolution to associate social handles with CRM contact records, automated case creation from social mentions and routing to service queues, along with content scheduling and analytics aligned to customer service operations.
Integrations tied Salesforce Social Studio to flydubai IVR and associated Artificial Intelligence, and to the airline reservation system to create unified customer context. Social interactions, IVR transcripts and reservation data were consolidated into a single customer profile to support contact centre agents, customer service teams and social media responders.
Governance centralized social monitoring and response inside the Salesforce CRM platform, formalizing escalation paths from social channels into contact centre incident handling and customer service case management. The program produced a 360 degree customer profile view through IVR, CRM and Airline Reservation system complete integration.
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Professional Services | 1500 | $160M | Australia | Salesforce | Salesforce Social Studio | Marketing Automation | 2021 | n/a |
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Professional Services | 400 | $60M | United States | Salesforce | Salesforce Social Studio | Marketing Automation | 2021 | n/a |
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Retail | 400 | $100M | United States | Salesforce | Salesforce Social Studio | Marketing Automation | 2017 | n/a |
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Professional Services | 4700 | $500M | Indonesia | Salesforce | Salesforce Social Studio | Marketing Automation | 2016 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Social Studio
- San Luis Valley Rural Electric, a United States based Utilities organization with 10 Employees
- Saxena White Pa, a United States based Professional Services company with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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