List of Samba AI Customers
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Since 2010, our global team of researchers has been studying Samba AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Samba AI for Predictive Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Samba AI for Predictive Analytics include: Southwest Airlines, a United States based Transportation organisation with 73463 employees and revenues of $26.09 billion, Super Zoo Czech Republic, a Czech Republic based Retail organisation with 1800 employees and revenues of $169.0 million, Gatta Poland, a Poland based Manufacturing organisation with 1400 employees and revenues of $85.0 million, Acuvue United Kingdom, a United Kingdom based Healthcare organisation with 300 employees and revenues of $68.0 million, Hendrick'S Gin United Kingdom, a United Kingdom based Consumer Packaged Goods organisation with 10 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Samba AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Samba AI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acuvue United Kingdom | Healthcare | 300 | $68M | United Kingdom | Samba TV | Samba AI | Predictive Analytics | 2022 | n/a |
In 2022, Acuvue United Kingdom deployed Samba AI for Predictive Analytics to support marketing and advertising programs in the United Kingdom. Samba AI was used to generate addressable audiences and to measure TV-to-digital attribution for campaign planning and measurement.
The implementation combined Samba TV ACR data and the Samba TV identity graph as primary inputs, ingesting device level exposure signals and identity linkages into Samba AI. Samba AI’s analytics and identity capabilities were applied to build audience segments, score propensity, and attribute conversions across linear TV exposures and downstream digital touchpoints.
Operational responsibility sat with marketing and advertising teams in the United Kingdom, where Samba AI outputs fed campaign targeting, measurement workflows, and planning processes. Reported measurement outcomes from the deployment included a 14% increase in brand awareness, a 10% lift in consideration, and a 17% lift in purchase intent as measured through Samba AI driven audience measurement.
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Gatta Poland | Manufacturing | 1400 | $85M | Poland | Samba TV | Samba AI | Predictive Analytics | 2023 | n/a |
In 2023, Gatta Poland implemented Samba AI on its public website to add Predictive Analytics capabilities to customer-facing digital channels. The Samba AI deployment is embedded in the website front-end as a predictive layer for online user behavior, supporting real-time inference and on-page personalization at the page level.
Configuration emphasizes functional modules typical for Predictive Analytics solutions, including audience segmentation and predictive scoring, a personalization orchestration layer for content and promotional selection, and dashboarding for campaign and visitor insights. Samba AI is configured to produce intent signals and segment assignments that drive personalization rules and reporting interfaces used by digital teams.
Operational ownership is held by Gatta Poland digital marketing and e-commerce stakeholders, with governance focused on model calibration, data privacy compliance, and content rule management for the website. Rollout was phased across product listing and promotional landing pages, with monitoring and adjustment workflows established between analytics and content teams to sustain model performance.
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Hendrick'S Gin United Kingdom | Consumer Packaged Goods | 10 | $30M | United Kingdom | Samba TV | Samba AI | Predictive Analytics | 2023 | n/a |
In 2023, Hendrick'S Gin United Kingdom implemented Samba AI Predictive Analytics for marketing and advertising in the United Kingdom, with campaign execution managed in partnership with Dentsu. The deployment used Samba TV audience and measurement solutions to identify TV-exposed viewers and retarget them on mapped digital devices, reaching 15.3M UK households.
Samba AI was configured to leverage an identity graph and measurement capabilities to create predictive and contextual audience cohorts for TV-to-digital retargeting. Functional capabilities implemented included audience creation, exposure-based segmentation, and lift measurement for awareness and trial signals. The implementation narrative infers Samba AI provided predictive analytics for audience scoring and contextual signal enrichment to drive precise retargeting.
Operational integrations connected Samba TV TV exposure data, the identity graph, and mapped digital device endpoints to operationalize retargeting workflows across digital inventory. The engagement covered marketing and advertising operations in the United Kingdom, with Dentsu coordinating media activation and measurement processes.
Governance emphasized coordinated campaign orchestration between Hendrick'S Gin United Kingdom, Samba TV, and Dentsu, aligning audience governance and measurement reporting for favorability and trial metrics. Reported outcomes included a 71 percent lift in favorability and a 54 percent lift in trial or website visits following the Samba AI driven retargeting campaign.
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Transportation | 73463 | $26.1B | United States | Samba TV | Samba AI | Predictive Analytics | 2021 | n/a |
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Retail | 1800 | $169M | Czech Republic | Samba TV | Samba AI | Predictive Analytics | 2020 | n/a |
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