List of Samba AI Customers
Samba TV
118 King Street Suite 110,
San Francisco, 94107, CA,
United States
San Francisco, 94107, CA,
United States
1 415-400-5750
Communications
320
$100M
Since 2010, our global team of researchers has been studying Samba AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Samba AI for Predictive Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Samba AI for Predictive Analytics include: Southwest Airlines, a United States based Transportation organisation with 73463 employees and revenues of $26.09 billion, Super Zoo Czech Republic, a Czech Republic based Retail organisation with 1800 employees and revenues of $169.0 million, Kosik.cz, a Czech Republic based Retail organisation with 280 employees and revenues of $87.0 million, Gatta Poland, a Poland based Manufacturing organisation with 1400 employees and revenues of $85.0 million, Acuvue United Kingdom, a United Kingdom based Healthcare organisation with 300 employees and revenues of $68.0 million and many others.
Contact us if you need a completed and verified list of companies using Samba AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acuvue United Kingdom | Healthcare | 300 | $68M | United Kingdom | Samba TV | Samba AI | Predictive Analytics | 2022 | n/a |
In 2022, Acuvue United Kingdom deployed Samba AI for Predictive Analytics to support marketing and advertising programs in the United Kingdom. Samba AI was used to generate addressable audiences and to measure TV-to-digital attribution for campaign planning and measurement.
The implementation combined Samba TV ACR data and the Samba TV identity graph as primary inputs, ingesting device level exposure signals and identity linkages into Samba AI. Samba AI’s analytics and identity capabilities were applied to build audience segments, score propensity, and attribute conversions across linear TV exposures and downstream digital touchpoints.
Operational responsibility sat with marketing and advertising teams in the United Kingdom, where Samba AI outputs fed campaign targeting, measurement workflows, and planning processes. Reported measurement outcomes from the deployment included a 14% increase in brand awareness, a 10% lift in consideration, and a 17% lift in purchase intent as measured through Samba AI driven audience measurement.
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Gatta Poland | Manufacturing | 1400 | $85M | Poland | Samba TV | Samba AI | Predictive Analytics | 2023 | n/a |
In 2023, Gatta Poland implemented Samba AI on its public website to add Predictive Analytics capabilities to customer-facing digital channels. The Samba AI deployment is embedded in the website front-end as a predictive layer for online user behavior, supporting real-time inference and on-page personalization at the page level.
Configuration emphasizes functional modules typical for Predictive Analytics solutions, including audience segmentation and predictive scoring, a personalization orchestration layer for content and promotional selection, and dashboarding for campaign and visitor insights. Samba AI is configured to produce intent signals and segment assignments that drive personalization rules and reporting interfaces used by digital teams.
Operational ownership is held by Gatta Poland digital marketing and e-commerce stakeholders, with governance focused on model calibration, data privacy compliance, and content rule management for the website. Rollout was phased across product listing and promotional landing pages, with monitoring and adjustment workflows established between analytics and content teams to sustain model performance.
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Hendrick'S Gin United Kingdom | Consumer Packaged Goods | 10 | $30M | United Kingdom | Samba TV | Samba AI | Predictive Analytics | 2023 | n/a |
In 2023, Hendrick'S Gin United Kingdom implemented Samba AI Predictive Analytics for marketing and advertising in the United Kingdom, with campaign execution managed in partnership with Dentsu. The deployment used Samba TV audience and measurement solutions to identify TV-exposed viewers and retarget them on mapped digital devices, reaching 15.3M UK households.
Samba AI was configured to leverage an identity graph and measurement capabilities to create predictive and contextual audience cohorts for TV-to-digital retargeting. Functional capabilities implemented included audience creation, exposure-based segmentation, and lift measurement for awareness and trial signals. The implementation narrative infers Samba AI provided predictive analytics for audience scoring and contextual signal enrichment to drive precise retargeting.
Operational integrations connected Samba TV TV exposure data, the identity graph, and mapped digital device endpoints to operationalize retargeting workflows across digital inventory. The engagement covered marketing and advertising operations in the United Kingdom, with Dentsu coordinating media activation and measurement processes.
Governance emphasized coordinated campaign orchestration between Hendrick'S Gin United Kingdom, Samba TV, and Dentsu, aligning audience governance and measurement reporting for favorability and trial metrics. Reported outcomes included a 71 percent lift in favorability and a 54 percent lift in trial or website visits following the Samba AI driven retargeting campaign.
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Kosik.cz | Retail | 280 | $87M | Czech Republic | Samba TV | Samba AI | Predictive Analytics | 2019 | n/a |
In 2019, Kosik.cz deployed Samba AI on its website as a Predictive Analytics capability for its online grocery storefront. The Kosik.cz implementation of Samba AI is positioned in the customer facing web layer where it ingests session and behavioral signals to generate real time propensity scores and content recommendations. Samba AI is used to surface product recommendations, session level personalization, audience segmentation, and behavioral analytics interoperable with the site presentation layer. The deployment was configured with model thresholding and rule based overrides to align automated recommendations with merchandising strategies. Operational ownership lives with the digital commerce and marketing teams, with governance workflows established for model oversight, content mapping and release control, and routine monitoring of model outputs and tagging fidelity. Kosik.cz Samba AI Predictive Analytics supports merchandising, marketing and site experience teams by providing scored audience segments and recommendation feeds consumed by the storefront personalization engine.
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Southwest Airlines | Transportation | 73463 | $26.1B | United States | Samba TV | Samba AI | Predictive Analytics | 2021 | n/a |
In 2021, Southwest Airlines deployed Samba AI for Predictive Analytics within its U.S. marketing and advertising operations. The engagement centered on Samba TV’s Online Conversion Report to unify impressions across linear TV, CTV, and digital, and to apply causal TV attribution for campaign measurement.
Implementation combined Samba AI predictive analytics with Samba TV device graph and measurement products to reconcile cross-screen identifiers and attribute downstream site activity to media exposures. Functional usage included online conversion reporting, causal attribution modeling, and prediction-driven campaign optimization, supporting media planning and digital ad targeting for flight booking funnels.
Operational scope covered marketing and advertising in the United States, with consolidated cross-screen measurement feeding media buys and landing page conversion tracking. The case study attributes a 34 percent increase in CTV-driven reach and a 69 percent increase in conversions to flight booking pages to the unified cross-screen measurement and Samba AI predictive analytics.
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Retail | 1800 | $169M | Czech Republic | Samba TV | Samba AI | Predictive Analytics | 2020 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Samba AI Coverage
Samba AI is a Predictive Analytics solution from Samba TV.
Companies worldwide use Samba AI, from small firms to large enterprises across 21+ industries.
Organizations such as Southwest Airlines, Super Zoo Czech Republic, Kosik.cz, Gatta Poland and Acuvue United Kingdom are recorded users of
Samba AI for Predictive Analytics.
Companies using Samba AI are most concentrated in Transportation, Retail and Manufacturing, with adoption spanning over 21 industries.
Companies using Samba AI are most concentrated in United States, Czech Republic and Poland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Samba AI across Americas, EMEA, and APAC.
Companies using Samba AI range from small businesses with 0-100 employees - 16.67%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 16.67%.
Customers of Samba AI include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Samba AI customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Predictive Analytics.