List of Sandler PerformanceIQ Customers
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United States
Since 2010, our global team of researchers has been studying Sandler PerformanceIQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sandler PerformanceIQ for Performance and Goal Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sandler PerformanceIQ for Performance and Goal Management include: Bruker Corporation, a United States based Life Sciences organisation with 9707 employees and revenues of $2.96 billion, HubSpot, a United States based Professional Services organisation with 8246 employees and revenues of $2.63 billion, Gong, a United States based Professional Services organisation with 1100 employees and revenues of $115.0 million and many others.
Contact us if you need a completed and verified list of companies using Sandler PerformanceIQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sandler PerformanceIQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bruker Corporation | Life Sciences | 9707 | $3.0B | United States | Sandler Training | Sandler PerformanceIQ | Performance and Goal Management | 2019 | n/a |
In 2019, Bruker Corporation implemented Sandler PerformanceIQ, a Performance and Goal Management application to support its sales organization. The engagement was delivered by Sandler Training and centered on a customized sales playbook and training focused on sales and CRM processes as described in the Sandler case study.
The deployment emphasized assessment, reinforcement and measurable seller performance tracking capabilities within Sandler PerformanceIQ. Configuration work inferred from the engagement included role based seller assessments, reinforcement sequences for skill retention and manager coaching dashboards to operationalize the playbook.
Sandler PerformanceIQ was embedded into sales workflows and CRM processes to align seller behaviors with the new playbook, with instrumentation focused on seller activity, opportunity progression and coaching interventions. Operational scope targeted Bruker’s revenue facing teams and sales leadership rather than back office functions.
Governance and rollout relied on Sandler provided training, phased reinforcement and manager driven coaching cycles to sustain adoption and measure seller performance against targets. The Sandler case study reports a roughly 25 percent shortening of the sales process and an approximately 10 percent increase in close rates following the engagement.
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Gong | Professional Services | 1100 | $115M | United States | Sandler Training | Sandler PerformanceIQ | Performance and Goal Management | 2020 | n/a |
In 2020 Gong engaged Sandler Training and deployed Sandler PerformanceIQ for Performance and Goal Management across its sales organization. Sandler delivered a sales methodology and a reinforcement coaching program to establish a repeatable sales playbook and improve the buyer experience across sales and CRM functions.
Sandler PerformanceIQ was used to operationalize ongoing reinforcement, enabling measurement, behavioral benchmarking, and continuous coaching cadence after the initial training engagement. Module usage is inferred to include seller behavior assessment, coaching assignments, and progress tracking, reflecting standard Performance and Goal Management capabilities for monitoring and reinforcing goal-aligned behaviors.
The implementation aligned Sandler PerformanceIQ with Gong’s sales workflows to embed the Sandler methodology into opportunity execution and seller coaching loops. Operational scope was concentrated on the sales organization and CRM-related processes, with configuration emphasis on standardized playbook steps and measurable seller behaviors.
Governance and rollout emphasized sustained reinforcement through coaching cycles and role-based accountability, creating centralized playbook ownership and routine benchmarking of seller performance. The engagement targeted more consistent sales execution and an improved buyer experience through ongoing use of Sandler PerformanceIQ.
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HubSpot | Professional Services | 8246 | $2.6B | United States | Sandler Training | Sandler PerformanceIQ | Performance and Goal Management | 2021 | n/a |
In 2021, HubSpot implemented Sandler PerformanceIQ, a Performance and Goal Management application provided by Sandler Training. The initiative was launched to standardize the sales process, deliver continuous coaching, and create personalized learning paths focused on sales and CRM competencies.
Sandler PerformanceIQ was configured to support sales-performance measurement and coaching workflows, including goal setting, competency assessments, role-aligned learning path orchestration, and manager-facing performance dashboards. The implementation emphasized automation of coaching cadences and the mapping of learning content to identified skill gaps.
Operational coverage targeted HubSpot's sales organization and CRM-focused teams, where the application was used by frontline sellers and sales leadership for ongoing skill development and performance tracking. The deployment linked standardized sales process elements to continuous coaching practices and role-based development plans.
Sandler Training partnered with HubSpot to embed governance for coaching and performance reviews, establishing processes for cadence, content personalization, and accountability in sales coaching workflows. According to Sandler's case study, the engagement drove measured sales productivity improvements while maintaining an ongoing coaching and performance measurement discipline.
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