List of SAP Customer Identity and Access Management Customers
Walldorf, 69190,
Germany
Since 2010, our global team of researchers has been studying SAP Customer Identity and Access Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Customer Identity and Access Management for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Customer Identity and Access Management for Customer Experience include: Danone, a France based Consumer Packaged Goods organisation with 89528 employees and revenues of $31.73 billion, SAP Garden, a Germany based Leisure and Hospitality organisation with 5800 employees and revenues of $1.27 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Customer Identity and Access Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Danone | Consumer Packaged Goods | 89528 | $31.7B | France | SAP | SAP Customer Identity and Access Management | Customer Experience | 2016 | n/a |
In 2016 Danone implemented SAP Customer Identity and Access Management to centralize B2C identity and access capabilities across its consumer brands and to support its Customer Experience agenda. The deployment focused on establishing a unified customer identity layer to manage registrations and authenticated sessions for high volume consumer interactions.
The SAP Customer Identity and Access Management implementation encompassed standard CIAM functional modules including customer registration and profile management, authentication and single sign on, consent and preference management, and self service account management. Configuration prioritized scalable session and token handling for consumer traffic, data model alignment for customer profiles, and configurable consent workflows to support privacy and marketing preferences.
Operational scope covered consumer facing digital channels and the business functions of marketing, digital commerce, and customer service, positioning identity as a shared service for Consumer Experience initiatives. Governance centered on centralized identity policies and consent controls to standardize customer authentication, profile stewardship, and privacy processes across Danone brands.
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SAP Garden | Leisure and Hospitality | 5800 | $1.3B | Germany | SAP | SAP Customer Identity and Access Management | Customer Experience | 2024 | n/a |
In 2024, SAP Garden deployed SAP Customer Identity and Access Management as part of its Customer Experience stack to provide real-time authentication and centralized identity for fan interactions across the Munich arena. SAP Customer Identity and Access Management anchors the venue's unified digital platform, linking ticketing, payments, loyalty, and in-venue services under a single identity and consent fabric.
The implementation focuses on core customer identity capabilities typical of the Customer Experience category, including authentication, single sign on, user profile and lifecycle management, and centralized consent and preference management to govern marketing and transaction flows. These capabilities are applied to ticket purchasing and mobile tickets, fan profiles used by the Red Bull Munich loyalty program CheckBack, and authentication for mobile ordering and cashless payments inside the arena.
Architecturally the identity layer is integrated with SAP Event Ticketing and SAP Customer Checkout, and it runs on top of SAP Business Technology Platform with SAP Integration Suite enabling real-time data flow to SAP S/4HANA and SAP Analytics Cloud. This configuration positions SAP Customer Identity and Access Management as a centralized identity gateway that exchanges authentication and consent data with ticketing, point of sale, loyalty, and analytics systems, supporting matchday workflows for ticketing, catering, merchandise, and venue operations.
Governance and rollout were informed by cross-stakeholder design thinking workshops, producing a unified digital platform that enforces consent preferences and consistent access policies across touchpoints. The deployment supports a seamless experience from ticketing to in-arena purchases while capturing consent and preference data for downstream analytics and personalization, aligning identity, operations, finance, marketing, and venue management functions.
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