List of SAP Emarsys Loyalty Customers
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Since 2010, our global team of researchers has been studying SAP Emarsys Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Emarsys Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Emarsys Loyalty for Customer Loyalty include: GLOBUS Markthallen, a Germany based Retail organisation with 20000 employees and revenues of $8.98 billion, Frasers Group, a United Kingdom based Retail organisation with 32000 employees and revenues of $7.42 billion, SportsDirect, a United Kingdom based Retail organisation with 10000 employees and revenues of $4.50 billion, Pizza Hut UK, a United Kingdom based Retail organisation with 5050 employees and revenues of $1.35 billion, SAP Garden, a Germany based Leisure and Hospitality organisation with 5800 employees and revenues of $1.27 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Emarsys Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Emarsys Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Frasers Group | Retail | 32000 | $7.4B | United Kingdom | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Frasers Group implemented SAP Emarsys Loyalty in its Customer Loyalty stack to centralize loyalty communications and campaign orchestration. The deployment focused on retail marketing and CRM functions, aligning loyalty program management with digital commerce and in store membership interactions.
Configuration work centered on customer profile unification, event driven segmentation, lifecycle campaign automation and rewards management, leveraging SAP Emarsys Loyalty for journey orchestration and personalization. Functional capabilities implemented included segmentation and targeting, automated transactional and promotional messaging, and configuration of reward rules and benefits consistent with Customer Loyalty platforms.
Operational integrations connected SAP Emarsys Loyalty to customer data sources, online commerce touchpoints and store CRM feeds using API based ingestion and event triggers, enabling synchronized member state and activity tracking. The implementation covered CRM and marketing teams, digital commerce operations and store operations across the Frasers Group retail estate in the United Kingdom.
Governance and operational ownership were instituted within CRM and loyalty roles, with the Emarsys Senior CRM and Loyalty Executive and CRM Site Manager responsible for campaign governance, content approvals and loyalty program operations. Processes emphasized centralized campaign calendars, role based access and data hygiene practices to support ongoing loyalty lifecycle management.
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GLOBUS Markthallen | Retail | 20000 | $9.0B | Germany | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, GLOBUS Markthallen implemented SAP Emarsys Loyalty as a strategic Customer Loyalty application to centralize recurring buyer engagement and program orchestration. The deployment established SAP Emarsys Loyalty as the primary loyalty engine within the retailer's SAP Customer Experience footprint.
The implementation focused on loyalty orchestration and campaign management capabilities typical for Customer Loyalty platforms, including customer segmentation, personalized lifecycle campaigns, and points and tier program configuration. SAP Emarsys Loyalty was configured to support automated campaign workflows and customer lifecycle triggers consistent with retail loyalty use cases.
Integration work included explicit linkage to SAP Customer Data Cloud and SAP Customer Data Platform, enabling unified customer profiles and consented identity resolution across marketing and loyalty interactions. Those integrations aligned Emarsys loyalty events with the retailer's master customer records, supporting targeted messaging and profile driven segmentation for marketing and CRM teams.
Governance and rollout were led by SAP Customer Experience specialists on GLOBUS Markthallen staff, who performed solution design and implementation activities. Governance centered on centralized profile management and consent controls through the Customer Data Cloud, with process changes to marketing campaign workflows and loyalty enrollment procedures to operationalize the new SAP Emarsys Loyalty capabilities.
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Pizza Hut UK | Retail | 5050 | $1.4B | United Kingdom | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2021 | n/a |
In 2021 Pizza Hut UK deployed SAP Emarsys Loyalty to centralize Customer Loyalty and lifecycle marketing across its UK operations, aligning loyalty program mechanics with real-time behavioral orchestration. The implementation targeted cross-channel relevance and ease of execution for the marketing organization, with a specific operational scope that included support for 380 franchisee-owned Pizza Hut delivery huts in the United Kingdom.
SAP Emarsys Loyalty was configured as an integrated stack composed of an integrated data layer, a personalization engine, marketing automation, and loyalty intelligence and analytics. Functional modules implemented included personalization tokens, personalized vouchers, product recommendations, personalization by loyalty status and lifecycle stage, behavioral lifecycle interactions, and scalable cross-channel execution for email social and digital ads and SMS.
The deployment connected web and mobile app behavior data with sales data product data business data and relational data to drive segmentation and custom scoring inside SAP Emarsys Loyalty. Operationalized campaigns included Welcome Abandoned browse and cart Upsell and Lapsing Win-back journeys, with agile automation used to scale 1 to 1 communications and post-purchase loyalty campaigns. First-party data capture was built into the Welcome workflow to collect dining preferences dietary restrictions and party size for downstream segmentation and targeting.
Governance and measurement relied on A B testing and iterative automation to refine journeys and loyalty acquisition tactics, with lifecycle and loyalty status used as core decisioning signals. Outcomes reported from the implementation were a 3X conversion increase from real-time behavioral abandoned cart reminders, a 195 percent lift in loyalty program signups from a single A B test, a 34 percent engagement increase from a post-purchase loyalty campaign, and 15 percent SMS conversion achieved through an omnichannel onboarding approach, delivering quicker time to value for ongoing customer-lifecycle management.
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Leisure and Hospitality | 5800 | $1.3B | Germany | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2024 | n/a |
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Retail | 10000 | $4.5B | United Kingdom | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2020 | n/a |
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