List of SAP Emarsys Marketing Automation Customers
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Since 2010, our global team of researchers has been studying SAP Emarsys Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Emarsys Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Emarsys Marketing Automation for Marketing Automation include: Frasers Group, a United Kingdom based Retail organisation with 32000 employees and revenues of $7.42 billion, SportsDirect, a United Kingdom based Retail organisation with 10000 employees and revenues of $4.50 billion, s.Oliver, a Germany based Retail organisation with 6100 employees and revenues of $2.20 billion, Pizza Hut UK, a United Kingdom based Retail organisation with 5050 employees and revenues of $1.35 billion, Briscoe Group, a New Zealand based Retail organisation with 2300 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP Emarsys Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Briscoe Group | Retail | 2300 | $500M | New Zealand | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2020 | n/a |
In 2020 Briscoe Group implemented SAP Emarsys Marketing Automation to strengthen its online customer engagement and email orchestration strategy. The implementation followed a period of accelerated online growth during Covid when the group achieved over $130m in online sales and dispatched approximately 1.5m online parcels in a single year, and the platform was introduced to enable more regular, automated contact with key customers.
The SAP Emarsys Marketing Automation deployment focused on core Marketing Automation capabilities including email automation, lifecycle campaign orchestration, customer segmentation, and triggered messaging workflows. Configuration emphasized reusable campaign templates and automated orchestration paths to support repeatable promotional, retention, and reengagement plays aligned to online purchasing behavior.
Operationally the platform was integrated into Briscoe Group's online channel and customer data flows to enable real time and scheduled campaigns tied to ecommerce activity, supporting marketing, online commerce, and customer engagement teams. The rollout leveraged increased internal development capacity to accelerate feature delivery and to embed Emarsys-driven messaging into checkout and post purchase touch points.
Governance and capability changes accompanied the technical deployment, including the appointment of a new GM of Online and Digital, Isabel Campbell, and expanded development resources to speed feature releases and campaign execution. The group reports that SAP Emarsys Marketing Automation has enabled more frequent customer contact and automated engagement that supports increased customer engagement and revenue.
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Frasers Group | Retail | 32000 | $7.4B | United Kingdom | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2015 | n/a |
In 2015 Frasers Group implemented SAP Emarsys Marketing Automation to centralize its Marketing Automation capabilities. The deployment targeted customer relationship management and email marketing workflows across retail banners, with operational activity coordinated from the Oxford Circus CRM team.
The implementation emphasized campaign calendar control, end to end build and delivery of daily emails inside SAP Emarsys Marketing Automation, and push notification orchestration. Functional capabilities included management of automation programmes, customer journey configuration and ongoing testing and adaptation of journeys to improve relevance, along with segmentation and targeted campaign orchestration for specific retailer audiences.
Operational integration included joint use of Google Analytics and Emarsys for campaign performance analysis and benchmarking, supporting weekly CRM performance presentations to company trade meetings. The program required regular coordination with copywriters, designers and the e-Commerce team to produce targeted campaigns, and it was extended to deliver campaigns for multiple retail banners including Sports Direct, Flannels, USC, Jack Wills and House of Fraser when team capacity shifted during COVID-19.
Governance and workflow changes centered on ownership of the campaign calendar, routine performance reporting, and running and iterating automation programmes as part of standard CRM operations. SAP Emarsys Marketing Automation served as the central Marketing Automation system for campaign execution, governance, and cross-functional campaign coordination within Frasers Group.
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kikki.K | Retail | 450 | $70M | Australia | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2019 | n/a |
In 2019, kikki.K implemented SAP Emarsys Marketing Automation to centralize email marketing and lifecycle automation across its eCommerce and retail operations. kikki.K SAP Emarsys Marketing Automation Marketing Automation supports email marketing, customer lifecycle automation, and EDM reporting for eCommerce and retail business functions.
The implementation concentrated on core Marketing Automation capabilities including EDM build and scheduling, automated email workflows, database segmentation and subscriber management, and campaign orchestration. SAP Emarsys Marketing Automation was configured to support the creation and execution of all Kikki.K EDMs, ongoing development and analysis of email marketing automations, and the collation of EDMs for historical reporting.
Operational integrations and coverage were organized around marketing, eCommerce, and customer care workflows, with explicit processes to annotate and synchronize analytics data into Google Analytics for accurate trade history. The platform was used by marketing and eCommerce teams to prepare weekly reports for Trade Meetings, report on EDM database results including POS Subscribers, and coordinate offers and campaign communications with external agency partners and the Group Digital Team.
Governance and process restructuring emphasized an EDM execution cadence, reporting annotations in analytics, and a continuous improvement loop driven by EDM analysis and recommendations. Day to day operational ownership included building all EDMs in Emarsys and ensuring they are executed on schedule, finding actionable insights to suggest improvements, and iterating on automations to drive sales and increase engagement as part of the retailer’s ongoing email and CRM program.
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Retail | 300 | $30M | Singapore | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2018 | n/a |
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Retail | 5050 | $1.4B | United Kingdom | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2021 | n/a |
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Retail | 6100 | $2.2B | Germany | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2021 | n/a |
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Retail | 10000 | $4.5B | United Kingdom | SAP | SAP Emarsys Marketing Automation | Marketing Automation | 2015 | n/a |
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