List of ServiceNow Discovery Customers
ServiceNow
2225 Lawson Lane,
Santa Clara, CA, 95054,
United States
Santa Clara, CA, 95054,
United States
1 408-501-8550
Professional Services
29187
$13.3B
Since 2010, our global team of researchers has been studying ServiceNow Discovery customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ServiceNow Discovery for IT Service Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ServiceNow Discovery for IT Service Management include: United Health Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, PNC BANK, a United States based Banking and Financial Services organisation with 56366 employees and revenues of $23.08 billion, Sun Life, a Canada based Banking and Financial Services organisation with 31768 employees and revenues of $20.98 billion, Kellanova, a United States based Consumer Packaged Goods organisation with 24227 employees and revenues of $12.75 billion, Equitable Insurance, a United States based Banking and Financial Services organisation with 8000 employees and revenues of $12.44 billion and many others.
Contact us if you need a completed and verified list of companies using ServiceNow Discovery, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ServiceNow Discovery customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AMP Financial | Banking and Financial Services | 2275 | $862M | Australia | ServiceNow | ServiceNow Discovery | IT Service Management | 2018 | n/a |
In 2018 AMP implemented ServiceNow Discovery within its IT Service Management environment, initiating a Proof of Concept and completing ServiceNow Discovery Fundamentals training to underpin automated identification of infrastructure and application assets. The ServiceNow Discovery deployment was positioned to populate and maintain the Configuration Management Database, supporting AMP's Configuration Management Process Owner remit for CMDB strategy and data ownership.
AMP configured ServiceNow ITSM modules to align Change, Incident, and Service Request workflows with ITIL practices, and extended the platform to support Service Catalogue design and fulfilment. Configuration management and CMDB audit processes were designed and governed inside ServiceNow to improve data integrity and to meet APRA compliance requirements, while administrators and service managers administered toolset configuration to match AMP processes.
Operational coverage included a team of four service managers responsible for Change, Incident, Service Request, CMDB and Service Level Management, with governance spanning IT operations, service desk, supplier management and vendor governed services. ServiceNow Performance Analytics dashboards were implemented to provide live SLA reporting and to measure service level performance in real time, and contractual SLA and KPI targets were negotiated to align supplier delivery with customer expectations.
Governance changes included establishing CMDB audit routines, creating data owners, instituting CAB oversight for Change Management and running Service Improvement Programmes to drive process maturity. The implementation explicitly supported outcomes reported by AMP, including ServiceNow toolset enhancements and Change Management improvements that contributed to a 27% reduction of high priority incidents in 2019.
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Arizona State University | Education | 12229 | $5.4B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2024 | n/a |
In 2024 Arizona State University deployed ServiceNow Discovery as part of a broader IT Service Management initiative during a February 2024 to July 2024 engagement. The deployment of ServiceNow Discovery and related ServiceNow modules targeted CMDB accuracy, automated discovery, and end to end IT asset visibility across campus IT operations.
The implementation included extensive CMDB optimization and configuration to manage the IT asset lifecycle from procurement through retirement, with ServiceNow Discovery and IntegrationHub used to automate CI population and relationship mapping. Service Mapping was implemented to map critical IT services to underlying configuration items such as servers, network devices, and applications, and a process was established to continuously update service maps to reflect real time changes in the environment.
Security and financial modules were configured alongside discovery capabilities, with ServiceNow SecOps implemented for automated incident response and vulnerability management. Threat intelligence feeds were integrated with SIEM and other security tools to enhance detection and incident workflows, and response protocols were defined with security teams for real time incident tracking and mitigation. Financial management and budgeting automation modules were customized to automate procurement, budgeting, and expense tracking, and reports and dashboards were developed to support finance team operations.
Operational integrations included linking the CMDB with procurement and finance systems to ensure seamless asset tracking and expense management, and integrating CMDB data with IT Asset Management to align asset records and configuration items. SAM and HAM modules were implemented to automate software and hardware asset tracking and compliance, and Service Mapping outputs were integrated with incident and problem management to enable automatic impact analysis during disruptions. The work explicitly covered security teams, finance teams, and IT asset management functions within Arizona State University.
Governance controls were established to maintain CMDB data quality and compliance, including guidelines for CI data entry, validation routines, and scheduled audits, and the CMDB was integrated with ServiceNow GRC to automate compliance checks. Relationship management capabilities were enhanced to visualize parent child and service dependency relationships, and reporting solutions were developed to monitor relationship accuracy and consistency, with ongoing review and refinement processes to sustain data integrity.
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Arvest Bank | Banking and Financial Services | 6089 | $931M | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2023 | n/a |
In 2023, Arvest Bank deployed ServiceNow Discovery as a core component of its IT Service Management program. Between February 2023 and February 2025 the engagement was executed with a Senior ServiceNow Developer Administrator responsible for day to day administration across development, test, and production environments to maintain business services and configuration item relationships.
The implementation encompassed standard ITSM modules including Incident, Change, Asset, Service Request, and Configuration Management, with ServiceNow Discovery explicitly configured to automate CI discovery and feeding the CMDB. The team architected an FSDM hierarchy to map retail and commercial business entities, configured Service Mapping, and implemented ITOM workflows using Flow Designer, while developing Service Catalog items, custom workflows, and UI Builder interfaces to improve user experience and service delivery.
Integrations were delivered using REST and SOAP APIs, MID Server based discovery, Integration Hub spokes, and CI CD pipelines with Git, enabling automated deployments and controlled release validation. The environment included Event Management for automated incident handling, AIOps and predictive analytics for event correlation and anomaly detection, and Azure Kubernetes Service for containerized components, with data migrations executed via import sets and transform maps.
Governance incorporated ITILv4 practices and CSDM alignment, SLAs and SLOs tied to Incident, Problem, and Change Management, and Automated Test Framework test cases to support regression testing and deployment validation in controlled banking environments. Explicit outcomes reported in the engagement included improved operational efficiency and consistency, enhanced asset tracking accuracy through automated discovery and mapping, and more proactive incident resolution driven by AIOps enabled event correlation and root cause analysis.
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Australia Post | Transportation | 64000 | $6.0B | Australia | ServiceNow | ServiceNow Discovery | IT Service Management | 2019 | n/a |
In 2019, Australia Post deployed ServiceNow Discovery to support its IT Service Management initiatives, establishing automated identification of infrastructure and application elements. The deployment targeted authoritative configuration data collection to underpin service modeling and asset reconciliation across the enterprise.
ServiceNow Discovery was implemented together with Service Mapping within the ITOM domain to capture topology and relationship data, and to populate the configuration management database. The program included migrating a legacy CMDB to the Common Service Data Model CSDM, and the establishment of an AMDB and a consolidated technology and business service model to align data to service and asset constructs.
Operational ownership aligned to Service Asset and Configuration Management, with dedicated resources managing Australia Post's CMDB, AMDB and technology and business service model. Governance and configuration management processes were updated to support continual discovery reconciliation, service mapping maintenance and controlled updates to configuration items.
ServiceNow Discovery was configured to feed ITOM workflows and discovery probes, providing the basis for ongoing service model validation and asset lifecycle workflows. The implementation emphasized sustaining data quality and model alignment through role based stewardship within the Service Asset and Configuration Management function.
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Equitable Insurance | Banking and Financial Services | 8000 | $12.4B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2019 | n/a |
In 2019, Equitable Insurance implemented ServiceNow Discovery as part of a broader IT Service Management deployment. The implementation centered on automated discovery to create a centralized inventory of configuration items to support Asset Management and audit readiness.
ServiceNow Discovery was configured to identify and map configuration items and device topology, feed normalized CI records into the asset repository, and support Device Management and program naming conventions. Functional capabilities implemented included scheduled scans, CI classification and reconciliation workflows to underpin asset consolidation and maintain consistent program naming.
Discovery was integrated with Kenna to inform the Infrastructure Team and cybersecurity stakeholders, contributing to meetings with subject matter experts to improve managing, organizing, and resolving vulnerabilities. Operational coverage explicitly included the Asset Management Team and the Infrastructure Team, aligning discovery outputs with vulnerability prioritization and remediation processes.
Governance and process work included hands-on documentation revision for Device Management, Program Naming Conventions, and Asset Management Consolidation to ensure accuracy and up-to-date information. Equitable Insurance ServiceNow Discovery IT Service Management supported Asset Management and Infrastructure cybersecurity workflows by centralizing CI visibility and standardizing naming and consolidation practices.
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Consumer Packaged Goods | 24227 | $12.7B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2019 | n/a |
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Professional Services | 1700 | $262M | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2021 | n/a |
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Professional Services | 9500 | $8.6B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2022 | n/a |
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Banking and Financial Services | 56366 | $23.1B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2020 | n/a |
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Insurance | 1036 | $1.1B | United States | ServiceNow | ServiceNow Discovery | IT Service Management | 2020 | n/a |
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Buyer Intent: Companies Evaluating ServiceNow Discovery
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD ServiceNow Discovery Coverage
ServiceNow Discovery is a IT Service Management solution from ServiceNow.
Companies worldwide use ServiceNow Discovery, from small firms to large enterprises across 21+ industries.
Organizations such as United Health Group, PNC BANK, Sun Life, Kellanova and Equitable Insurance are recorded users of
ServiceNow Discovery for IT Service Management.
Companies using ServiceNow Discovery are most concentrated in Insurance, Banking and Financial Services and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using ServiceNow Discovery are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of ServiceNow Discovery across Americas, EMEA, and APAC.
Companies using ServiceNow Discovery range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 42.86%, and global enterprises with 10,000+ employees - 57.14%.
Customers of ServiceNow Discovery include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified ServiceNow Discovery customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of IT Service Management.