List of ServiceNow Software Asset Management Customers
ServiceNow
2225 Lawson Lane,
Santa Clara, 95054, CA,
United States
Santa Clara, 95054, CA,
United States
1 408-501-8550
Professional Services
29187
$13.3B
Since 2010, our global team of researchers has been studying ServiceNow Software Asset Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) include: Uniper, a Germany based Utilities organisation with 7431 employees and revenues of $81.55 billion, Munich Re, a Germany based Insurance organisation with 43306 employees and revenues of $67.13 billion, Accenture, a Ireland based Professional Services organisation with 791000 employees and revenues of $64.90 billion, Exelon, a United States based Utilities organisation with 20000 employees and revenues of $23.03 billion, Ecolab, a United States based Manufacturing organisation with 47000 employees and revenues of $12.73 billion and many others.
Contact us if you need a completed and verified list of companies using ServiceNow Software Asset Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ServiceNow Software Asset Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Accenture | Professional Services | 791000 | $64.9B | Ireland | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020, Accenture implemented ServiceNow Software Asset Management as part of its broader ServiceNow adoption and partnership activities. The deployment addresses Software Asset Management (SAM),IT Asset Management (ITAM) use cases and is aligned with Accenture’s platform strategy on the Now Platform and Now Mobile distribution to its global workforce.
The ServiceNow Software Asset Management implementation includes category‑aligned SAM and ITAM capabilities such as automated discovery and reconciliation of software inventory, entitlement and license management, normalization of configuration item records, software request and reclamation workflows, and automated metering and compliance checks. Configuration emphasized workflow orchestration to enforce lifecycle policies from procurement intake through retirement, and applied-rule automation to reduce manual reconciliation tasks.
Operational integration leveraged ServiceNow native discovery and platform modules, linking SAM data into the enterprise service maps and AI for IT operations workflows Accenture and ServiceNow co developed. The implementation was positioned to work alongside Accenture’s broader use of ServiceNow for employee engagement, invoice processing, asset management, artificial intelligence for IT operations, and the universal service desk, with deployment support and solutioning sourced from the Accenture ServiceNow Business Group staffed by approximately 8,500 skilled practitioners.
Governance and rollout were managed through the joint Accenture ServiceNow Business Group, backed by a multi million dollar investment to centralize governance, accelerate platform‑driven workflow adoption, and reskill teams in ServiceNow operations. Accenture’s stated positioning for this implementation frames ServiceNow Software Asset Management as a strategic enabler of scalable, platform driven asset governance and employee self service across IT and service management functions.
|
 |
Citizens Bank | Banking and Financial Services | 17398 | $8.2B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020 Citizens Bank implemented ServiceNow Software Asset Management to establish standardized entitlement and contract data collection practices within Technology Services, aligning Software Asset Management (SAM),IT Asset Management (ITAM) capabilities with banking application governance. The initiative was led from an internal Software Asset Management practice and focused on closing out a long standing operational risk caused by inconsistent processes for tracking software assets and entitlements.
The implementation of ServiceNow Software Asset Management centered on entitlement and contract data collection, automated contract and entitlement reconciliation workflows, software lifecycle position tracking, and compliance reporting. Configuration work included ingesting and normalizing publisher entitlements for top vendors such as IBM, Oracle, Microsoft, Adobe, and Citrix, building ServiceNow dashboards for audit visibility, and creating JIRA stories and Confluence reporting artifacts to manage development and operational work.
Integrations and operational coverage included automated imports of Active Directory software group access data to correlate user and install information, monthly vendor reporting coordinated through vendor and business line liaisons, and tight operational links with contract teams, application owners, and technical support groups. The scope of the implementation emphasized installed software on the Citizens network, and provided visibility for business line application owners, technical support teams, and senior management.
Governance and rollout work produced documented standards, processes, and procedures for ongoing software entitlement and contract data collection, loading, and maintenance, along with training and knowledge transfer on ServiceNow updates and process changes. The documented approach enabled auditing and management reporting, supported identification of potential cost saving opportunities for strategic initiatives and capital planning, and addressed the stated operational risk related to lack of standard software asset procedures.
|
 |
Cox Automotive | Professional Services | 29000 | $9.4B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2021 | n/a |
In 2021, Cox Automotive implemented ServiceNow Software Asset Management to centralize software inventory and license controls. The deployment targeted division-wide Software Asset Management (SAM),IT Asset Management (ITAM) to provide a single authoritative view across a large, dispersed IT estate that serves more than 25 businesses and 40,000 vehicle dealerships across five continents.
Cox Automotive configured a single ServiceNow module as the entry point for software data and relied on the platform's cloud-based, agent-less architecture and built-in CMDB to support discovery and normalization. Discovery and normalization workflows achieved over 70% of the environment captured so far and a 97% normalization rate for scanned data centers, enabling standardized entitlement and consumption records across systems.
The ServiceNow Software Asset Management implementation was integrated with procurement and the contracts database to align license entitlements, renewals, and consumption reporting. The solution aggregated licensing and consumption data for the companys top six vendors including Microsoft and Oracle, and enabled automated workflows to map usage to individual business units for cost allocation and vendor management.
Governance changes emphasized a shift from reactive to proactive compliance, with centralized reporting and role-based workflows driven by the Software Compliance team. Operational outcomes explicitly stated include $150,000 in first year savings from removing unused licenses at renewal, streamlined vendor management, and improved senior leadership visibility into software consumption and costs, with ServiceNow cited as a responsive partner in ongoing enhancements.
|
 |
DNB Bank | Banking and Financial Services | 11045 | $8.4B | Norway | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020 DNB Bank implemented ServiceNow Software Asset Management as part of a broader Software Asset Management (SAM),IT Asset Management (ITAM) strategy to improve asset visibility and reduce operational risk. The implementation sits within Norway’s largest financial services group context where DNB manages an annual IT spend above €500 million and around 50 service owners responsible for nearly 1,000 IT-related applications, data centers, and cloud infrastructures, and must demonstrate compliance with Schrems II, Basel III, and NIST. DNB moved from manual tracking using Excel spreadsheets to a platform-based approach to obtain timely, auditable data for risk and compliance teams.
ServiceNow Software Asset Management was deployed alongside ServiceNow Integrated Risk Management, Vulnerability Response, Security Incident Response, Configuration Management Database, and the DevOps module to create an end-to-end control loop. The Software Asset Management capability is used to track software lifecycles, identify end-of-life assets, and highlight patch and upgrade needs, while Vulnerability Response ties discovered vulnerabilities back to software assets recorded in the CMDB. ServiceNow Security Incident Response provides incident identification and automated remediation workflows, and the DevOps module is configured to check code increments before production to provide an audit trail and align deployments with risk policies.
Operational integration centers on the CMDB as the system of record, with explicit linking of nodes and hierarchical relationships to support multiple frameworks and stakeholder views. The deployment spans centralized IT, risk, security champions, and service owners, enabling service owners to access indisputable asset and vulnerability data that supports funding decisions for patches and mitigations. Data flows emphasize live task management and automated data collection to reduce stale information and support both technical and regulatory controls.
Governance was restructured to establish a centralized risk team coordinating risk and security champions, and to enforce policy adherence through automated risk assessments and task workflows. Service owners answer structured assessments that drive remediation tasks and closure, and the platform enforces standards so production changes require conformance with risk policies. The configuration of workflow automation and role-based task management institutionalizes accountability across IT, risk, legal, and business stakeholders.
Outcomes reported by DNB include greater awareness of risk vulnerability, more reliable CMDB data, very little downtime on critical services, fewer operational problems, and a noticeable reduction of capital bindings for the current fiscal year. ServiceNow Software Asset Management supports these outcomes by providing real-time asset visibility, vulnerability tracking, and integrated remediation workflows that underpin DNB Bank ServiceNow Software Asset Management Software Asset Management (SAM),IT Asset Management (ITAM) efforts in protecting essential financial services.
|
 |
Ecolab | Manufacturing | 47000 | $12.7B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020, Ecolab implemented ServiceNow Software Asset Management. The deployment addressed Software Asset Management (SAM),IT Asset Management (ITAM) functional domains to centralize license position and procurement oversight across North America and Europe.
Implementation activity was led by a Product and Program Manager for SAM who configured ServiceNow Software Asset Management to enforce compliance with process standards, embed industry standard discovery and inventory controls, and automate commonly repeated tasks. Core functional capabilities implemented included request intake and queue management, license reconciliation and entitlements tracking, and procurement lifecycle orchestration.
Operational scope extended to the North America and Europe software procurement and management teams, with the ServiceNow Software Asset Management instance driving day to day workflows for new software requests, procurement approvals, and license maintenance. Integrations emphasized automated request routing and procurement workflow orchestration, along with ingesting inventory and entitlement data to maintain an effective license position.
Governance was centralized under a single product ownership model, supported by ongoing research of industry standards to guide configuration and process compliance. The program applied process improvement practices to eliminate a backlog of over 500 new software requests and to maintain the request queue at an operationally manageable level while ensuring adequate asset procurement.
|
 |
|
Utilities | 20000 | $23.0B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
|
|
|
|
Insurance | 4985 | $5.0B | Germany | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2021 | n/a |
|
|
|
|
Banking and Financial Services | 11024 | $11.7B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2021 | n/a |
|
|
|
|
Insurance | 43306 | $67.1B | Germany | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2022 | n/a |
|
|
|
|
Leisure and Hospitality | 2500 | $11.0B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
|
Showing 1 to 10 of 13 entries
Buyer Intent: Companies Evaluating ServiceNow Software Asset Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating ServiceNow Software Asset Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) include:
- Ace Data Centers, a United States based Professional Services organization with 15 Employees
- Vesuvius, a United Kingdom based Manufacturing company with 11280 Employees
- BlueCross BlueShield of South Carolina, a United States based Insurance organization with 16000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
Ace Data Centers | Professional Services | 15 | $2M | United States | 2026-01-01 |
 |
Vesuvius | Manufacturing | 11280 | $2.4B | United Kingdom | 2025-12-04 |
 |
BlueCross BlueShield of South Carolina | Insurance | 16000 | $17.5B | United States | 2025-09-23 |
|
|
Professional Services | 350 | $50M | Portugal | 2024-10-03 |
|
|
Retail | 2000 | $1.2B | Poland | 2024-09-02 |
FAQ - APPS RUN THE WORLD ServiceNow Software Asset Management Coverage
ServiceNow Software Asset Management is a Software Asset Management (SAM), IT Asset Management (ITAM) solution from ServiceNow.
Companies worldwide use ServiceNow Software Asset Management, from small firms to large enterprises across 21+ industries.
Organizations such as Uniper, Munich Re, Accenture, Exelon and Ecolab are recorded users of
ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM).
Companies using ServiceNow Software Asset Management are most concentrated in Utilities, Insurance and Professional Services, with adoption spanning over 21 industries.
Companies using ServiceNow Software Asset Management are most concentrated in Germany, Ireland and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of ServiceNow Software Asset Management across Americas, EMEA, and APAC.
Companies using ServiceNow Software Asset Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 7.69%, large organizations with 1,001-10,000 employees - 30.77%, and global enterprises with 10,000+ employees - 61.54%.
Customers of ServiceNow Software Asset Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified ServiceNow Software Asset Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Software Asset Management (SAM), IT Asset Management (ITAM).