List of ServiceNow Software Asset Management Customers
ServiceNow
2225 Lawson Lane,
Santa Clara, CA, 95054,
United States
Santa Clara, CA, 95054,
United States
1 408-501-8550
Professional Services
29187
$13.3B
Since 2010, our global team of researchers has been studying ServiceNow Software Asset Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) include: Evernorth Health Services, a division of The Cigna Group, a United States based Healthcare organisation with 50000 employees and revenues of $140.00 billion, Uniper, a Germany based Utilities organisation with 7431 employees and revenues of $81.55 billion, Munich Re, a Germany based Insurance organisation with 43306 employees and revenues of $67.13 billion, Accenture, a Ireland based Professional Services organisation with 791000 employees and revenues of $64.90 billion, AstraZeneca US, a United States based Life Sciences organisation with 18000 employees and revenues of $25.45 billion and many others.
Contact us if you need a completed and verified list of companies using ServiceNow Software Asset Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ServiceNow Software Asset Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Accenture | Professional Services | 791000 | $64.9B | Ireland | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020, Accenture implemented ServiceNow Software Asset Management as part of its broader ServiceNow adoption and partnership activities. The deployment addresses Software Asset Management (SAM),IT Asset Management (ITAM) use cases and is aligned with Accenture’s platform strategy on the Now Platform and Now Mobile distribution to its global workforce.
The ServiceNow Software Asset Management implementation includes category‑aligned SAM and ITAM capabilities such as automated discovery and reconciliation of software inventory, entitlement and license management, normalization of configuration item records, software request and reclamation workflows, and automated metering and compliance checks. Configuration emphasized workflow orchestration to enforce lifecycle policies from procurement intake through retirement, and applied-rule automation to reduce manual reconciliation tasks.
Operational integration leveraged ServiceNow native discovery and platform modules, linking SAM data into the enterprise service maps and AI for IT operations workflows Accenture and ServiceNow co developed. The implementation was positioned to work alongside Accenture’s broader use of ServiceNow for employee engagement, invoice processing, asset management, artificial intelligence for IT operations, and the universal service desk, with deployment support and solutioning sourced from the Accenture ServiceNow Business Group staffed by approximately 8,500 skilled practitioners.
Governance and rollout were managed through the joint Accenture ServiceNow Business Group, backed by a multi million dollar investment to centralize governance, accelerate platform‑driven workflow adoption, and reskill teams in ServiceNow operations. Accenture’s stated positioning for this implementation frames ServiceNow Software Asset Management as a strategic enabler of scalable, platform driven asset governance and employee self service across IT and service management functions.
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Arizona State University | Education | 12229 | $5.4B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2024 | n/a |
In 2024, Arizona State University implemented ServiceNow Software Asset Management to strengthen Software Asset Management (SAM),IT Asset Management (ITAM) capabilities. The engagement ran February 2024 to July 2024 and was executed by a Senior ServiceNow Software Engineer on contract, with a focus on IT asset lifecycle control across IT asset management, security operations, and finance functions at ASU.
The implementation configured ServiceNow Software Asset Management alongside ServiceNow CMDB, Discovery, IntegrationHub, Service Mapping, SAM and HAM modules, SecOps, and financial management modules. ServiceNow Software Asset Management was used to automate software and hardware asset tracking, while Discovery and IntegrationHub automated the population of configuration items and relationships. Service Mapping was configured to map critical IT services to underlying servers, network devices, and applications, and ServiceNow SecOps was implemented for automated incident response and vulnerability management.
Integrations connected ServiceNow to procurement and finance systems for end to end asset and expense tracking, and threat intelligence feeds were integrated with SIEM and other security tools to support security event correlation and response. The CMDB was integrated with IT Asset Management to link configuration data with ownership, usage, and decommissioning processes, and service maps were tied into incident and problem management to enable automatic impact analysis during service disruptions.
Governance and process work included defining CMDB data quality rules, guidelines for CI data entry and validation, and regular audit processes. The team integrated the CMDB with ServiceNow GRC to automate compliance checks, established continuous update processes for service maps, and developed reporting dashboards and financial management workflows. Finance teams were trained on using the configured financial modules and reporting tools to operate the new automated procurement and budgeting processes.
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AstraZeneca US | Life Sciences | 18000 | $25.5B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2018 | n/a |
In 2018, AstraZeneca US implemented ServiceNow Software Asset Management as a core element of its enterprise ServiceNow platform supporting global pharmaceutical operations. The ServiceNow Software Asset Management deployment was positioned within a broader Software Asset Management (SAM),IT Asset Management (ITAM) strategy and coordinated with existing HRSD, ITSM, ITOM, SecOps, and Strategic Portfolio Management capabilities in the same platform.
The implementation emphasized SAM functional workflows typical to the category, including discovery driven inventory consolidation, license entitlement and reconciliation, software normalization and consumption tracking, and integration of entitlement data into IT service workflows. ServiceNow Software Asset Management workstreams were configured to leverage optimized CMDB records, Discovery, and Service Mapping that had been aligned to CSDM principles to improve software to service visibility and asset attribution.
Integrations were architected to feed the SAM solution from enterprise sources, including identity providers, endpoint management platforms, and external data sources, while Vulnerability Response integrations ingested enterprise scanning outputs for contextual prioritization and remediation tracking. The ServiceNow Software Asset Management instance was tied into ITSM and SecOps processes to enable request fulfillment, remediation ticketing, and lifecycle handoffs across IT and security teams.
Governance and compliance patterns were embedded in platform controls, with role based access controls, multi factor authentication, and conditional access policies applied to the ServiceNow Software Asset Management configuration. The program also aligned automation and GRC workflows with ISO 27001, GDPR, SOX, and NIST frameworks, implementing automated compliance workflows, risk scoring models, policy management, and audit lifecycle automation to provide leadership improved visibility into organizational risk posture and to reduce manual compliance workload.
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Baylor Scott & White | Healthcare | 57000 | $16.4B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2019 | n/a |
In 2019, Baylor Scott & White implemented ServiceNow Software Asset Management. ServiceNow Software Asset Management was deployed on the enterprise ServiceNow platform to establish centralized software entitlement governance and lifecycle controls, aligning with Software Asset Management (SAM),IT Asset Management (ITAM) for IT operations and asset governance.
The implementation encompassed ServiceNow Core Data functionalities and Foundational Data workstreams, with Configuration Management and Software Asset Management processes and tool design integrated into the platform. Functional modules and capabilities included CMDB configuration item lifecycle management, software discovery and reconciliation workflows, foundational data models for user, group, location and cost center maintenance, and assignment group and functional role administration executed through platform-level role management.
Integrations used transformation maps for data loading into the platform, supporting automated ingestion of foundational and configuration data. The ServiceNow Software Asset Management deployment also operated alongside ServiceNow Security Vulnerability Response and Security Incident Response workflows, with the ServiceNow environment maintained and upgraded across London to New York to Quebec releases to preserve interoperability.
Governance and process work included formalized Configuration Management data compliance policies and creation of core documentation, policies, procedures and training materials for core data functional areas. The implementation was managed as part of ongoing ITSM operations, with platform administration, continual improvement proposals to the CMDB Process Owner and ITSM leadership, and a documented increase in CMDB data accuracy reported as 83 percent during the supported period.
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Citizens Bank International | Banking and Financial Services | 17380 | $8.2B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
In 2020 Citizens Bank implemented ServiceNow Software Asset Management to establish standardized entitlement and contract data collection practices within Technology Services, aligning Software Asset Management (SAM),IT Asset Management (ITAM) capabilities with banking application governance. The initiative was led from an internal Software Asset Management practice and focused on closing out a long standing operational risk caused by inconsistent processes for tracking software assets and entitlements.
The implementation of ServiceNow Software Asset Management centered on entitlement and contract data collection, automated contract and entitlement reconciliation workflows, software lifecycle position tracking, and compliance reporting. Configuration work included ingesting and normalizing publisher entitlements for top vendors such as IBM, Oracle, Microsoft, Adobe, and Citrix, building ServiceNow dashboards for audit visibility, and creating JIRA stories and Confluence reporting artifacts to manage development and operational work.
Integrations and operational coverage included automated imports of Active Directory software group access data to correlate user and install information, monthly vendor reporting coordinated through vendor and business line liaisons, and tight operational links with contract teams, application owners, and technical support groups. The scope of the implementation emphasized installed software on the Citizens network, and provided visibility for business line application owners, technical support teams, and senior management.
Governance and rollout work produced documented standards, processes, and procedures for ongoing software entitlement and contract data collection, loading, and maintenance, along with training and knowledge transfer on ServiceNow updates and process changes. The documented approach enabled auditing and management reporting, supported identification of potential cost saving opportunities for strategic initiatives and capital planning, and addressed the stated operational risk related to lack of standard software asset procedures.
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Professional Services | 29000 | $23.0B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2021 | n/a |
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Banking and Financial Services | 11045 | $8.4B | Norway | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
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Manufacturing | 47000 | $12.7B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
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Healthcare | 50000 | $140.0B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2018 | n/a |
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Utilities | 20000 | $24.8B | United States | ServiceNow | ServiceNow Software Asset Management | Software Asset Management (SAM),IT Asset Management (ITAM) | 2020 | n/a |
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Buyer Intent: Companies Evaluating ServiceNow Software Asset Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating ServiceNow Software Asset Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) include:
- Citi Group, a United States based Banking and Financial Services organization with 226000 Employees
- Stark Tech, a United States based Professional Services company with 700 Employees
- Inforonics Global Svc, a United States based Professional Services organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Citi Group | Banking and Financial Services | 226000 | $85.2B | United States | 2026-06-11 |
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Stark Tech | Professional Services | 700 | $100M | United States | 2026-06-04 |
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Inforonics Global Svc | Professional Services | 10 | $1M | United States | 2026-05-13 |
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Life Sciences | 10 | $1M | France | 2026-05-07 |
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Professional Services | 15 | $2M | United States | 2026-01-01 |
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Manufacturing | 11280 | $2.4B | United Kingdom | 2025-12-04 |
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Insurance | 10600 | $15.0B | United States | 2025-09-23 |
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Professional Services | 350 | $50M | Portugal | 2024-10-03 |
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Retail | 2000 | $1.2B | Poland | 2024-09-02 |
FAQ - APPS RUN THE WORLD ServiceNow Software Asset Management Coverage
ServiceNow Software Asset Management is a Software Asset Management (SAM), IT Asset Management (ITAM) solution from ServiceNow.
Companies worldwide use ServiceNow Software Asset Management, from small firms to large enterprises across 21+ industries.
Organizations such as Evernorth Health Services, a division of The Cigna Group, Uniper, Munich Re, Accenture and AstraZeneca US are recorded users of
ServiceNow Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM).
Companies using ServiceNow Software Asset Management are most concentrated in Healthcare, Utilities and Insurance, with adoption spanning over 21 industries.
Companies using ServiceNow Software Asset Management are most concentrated in United States, Germany and Ireland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of ServiceNow Software Asset Management across Americas, EMEA, and APAC.
Companies using ServiceNow Software Asset Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 4.55%, large organizations with 1,001-10,000 employees - 27.27%, and global enterprises with 10,000+ employees - 68.18%.
Customers of ServiceNow Software Asset Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified ServiceNow Software Asset Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Software Asset Management (SAM), IT Asset Management (ITAM).