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List of SmartActions AI Brain Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Expedia Professional Services 16500 $13.7B United States SmartAction SmartActions AI Brain Natural Language Processing 2017 n/a
In 2017 Expedia implemented SmartActions AI Brain, a Natural Language Processing application to introduce conversational AI into contact center and customer service workflows. The deployment placed SmartActions AI Brain at the front of voice self-service and automated interaction handling to support routine inquiries and scripted process flows. The implementation emphasized core Natural Language Processing capabilities including natural language understanding, intent classification, dialog management, slot filling, and voice orchestration to automate multi-step interactions. Configuration work focused on conversational flow design, escalation paths to live agents, and runtime orchestration to coordinate sequential tasks within the contact center. Integrations were executed to surface customer context from telephony and CRM systems and to route interactions into existing contact center workflows, keeping operational scope centered on customer service and contact center functions. The architecture anchored SmartActions AI Brain as an orchestration layer that handled conversational routing, context enrichment, and transfer to human agents when required. Governance and rollout required coordination between contact center operations, IT, and workforce management to establish conversational design standards, monitoring and escalation procedures, and training for agent handoffs. SmartAction’s prior engagements with AAA and multiple AAA and CAA clubs documented automation of more than ten complex contact center processes while retaining high customer satisfaction, and that vendor track record was available as a reference during procurement.
J&B Medical Supply Healthcare 100 $14M United States SmartAction SmartActions AI Brain Natural Language Processing 2017 n/a
In 2017, J&B Medical Supply deployed SmartActions AI Brain to automate repetitive contact center conversations. SmartActions AI Brain is a Natural Language Processing application implemented to handle front end patient authentication, repetitive inbound interactions such as checking on an order with live agent failover, and complex outbound workflows for reordering supplies and managing collections. The implementation targeted the companys contact center and patient services functions, shifting routine voice work into conversational automation while retaining human oversight for escalations. Configuration focused on conversational intent recognition, authentication slot capture, and scripted outbound dialog orchestration. Rollout proceeded in phases, beginning with patient authentication at the start of every call, expanding to automated order status checks with live agent failover, and extending to outbound reorder and collections calls. Operational coverage included inbound and outbound voice channels and a handoff mechanism to live agents for complex cases, aligning automation rules with existing contact center workflows. Governance emphasized conversation scripting, failover policies, and staged activation of call types to manage operational risk and preserve agent control. As implemented J&B Medical Supply is automating 75,000 conversations that used to be handled by live agents.
Legal & General America Insurance 600 $297M United States SmartAction SmartActions AI Brain Natural Language Processing 2017 n/a
In 2017, Legal & General America implemented SmartActions AI Brain. SmartActions AI Brain is a Natural Language Processing application deployed as a cloud-based AI-brain purpose-built for the contact center, supporting both voice and chat channels. The implementation used industry-specific templates and pre-built conversational components to accelerate deployment, enabling natural language understanding and dialog orchestration across hundreds of call types and chat scenarios. Configuration focused on contact center operations and customer service workflows, with template-led setup covering use cases such as order management and roadside assistance. The solution was delivered without professional services and operated under a predictable usage pricing model, shifting implementation effort to internal contact center teams who configured templates and routing policies.
Royal Caribbean Group Leisure and Hospitality 105950 $16.5B United States SmartAction SmartActions AI Brain Natural Language Processing 2016 n/a
In 2016, Royal Caribbean Group implemented SmartActions AI Brain, a Natural Language Processing application, to automate high-volume customer voice interactions in its contact centers. The deployment centralized conversational automation and an intelligent IVR component to handle inbound customer contacts at scale, processing up to 100,000 minutes per month. The implementation combined conversational AI capabilities, including natural language understanding, dialog management, session orchestration, and automated escalation routing to live agents. SmartActions AI Brain was configured to manage intent classification, multi-turn conversations, and controlled turn-over to human agents, reducing repeat handling and lowering customer effort. Operational coverage focused on Royal Caribbean’s customer care organization and telephony channels, with an intelligent IVR component added to capture interactions and drive survey participation. The platform’s voice automation handled routine verification and common requests, while structured handoff logic transferred complex cases to contact center agents, enabling agents to concentrate on downstream customer journey steps. Governance emphasized runbook-driven escalation and agent handoff workflows, with monitoring of conversational sessions and survey prompts embedded in the IVR flow. Outcomes reported by Royal Caribbean include halving customer effort, streamlining the handoff between automation and agents, handling up to 100,000 minutes per month through the conversational AI platform, and increasing survey response rate to 54 percent up from single digits.
TechStyle Fashion Group Professional Services 1990 $500M United States SmartAction SmartActions AI Brain Natural Language Processing 2016 n/a
In 2016, TechStyle Fashion Group implemented SmartActions AI Brain to introduce Natural Language Processing into its contact center environment. The cloud-based SmartActions AI Brain was integrated with TechStyle’s existing systems and configured to automate a broad set of customer conversations that had previously been handled by human agents, enabling a phased approach that started small and expanded over time. The implementation leveraged SmartActions AI Brain templates and pre-built components, including natural language understanding modules and conversational flow libraries that service hundreds of call types and chats. TechStyle customized the SmartActions AI Brain to align with its specific order management and roadside assistance call types, and configured conversation handlers and intent recognition without engaging professional services. Deployment used SmartAction’s cloud model purpose-built for contact centers, which provided industry-specific templates and reusable components to accelerate rollout. The architecture emphasized pre-configured conversational assets and an affordable usage pricing model, which reduced upfront services spend and supported predictable ongoing costs while integrating with TechStyle’s operational systems. Governance and rollout followed a controlled expansion model, beginning with narrow use cases and extending coverage as confidence and coverage grew. As a result of customizing SmartActions AI Brain and using template-driven implementation, TechStyle was able to introduce AI automation sooner than expected and automate many agent-handled conversations.
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FAQ - APPS RUN THE WORLD SmartActions AI Brain Coverage

SmartActions AI Brain is a Natural Language Processing solution from SmartAction.

Companies worldwide use SmartActions AI Brain, from small firms to large enterprises across 21+ industries.

Organizations such as Royal Caribbean Group, Expedia, TechStyle Fashion Group, Legal & General America and J&B Medical Supply are recorded users of SmartActions AI Brain for Natural Language Processing.

Companies using SmartActions AI Brain are most concentrated in Leisure and Hospitality, Professional Services and Insurance, with adoption spanning over 21 industries.

Companies using SmartActions AI Brain are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SmartActions AI Brain across Americas, EMEA, and APAC.

Companies using SmartActions AI Brain range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 40%.

Customers of SmartActions AI Brain include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SmartActions AI Brain customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Natural Language Processing.