List of Snow Adoption Tracker Customers
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Since 2010, our global team of researchers has been studying Snow Adoption Tracker customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Snow Adoption Tracker for Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Snow Adoption Tracker for Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management include: Sasol, a South Africa based Oil, Gas and Chemicals organisation with 27678 employees and revenues of $15.03 billion, Carlsberg Group, a Denmark based Consumer Packaged Goods organisation with 36056 employees and revenues of $14.17 billion, Telkomsel, a Indonesia based Communications organisation with 6455 employees and revenues of $6.09 billion and many others.
Contact us if you need a completed and verified list of companies using Snow Adoption Tracker, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Snow Adoption Tracker customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Carlsberg Group | Consumer Packaged Goods | 36056 | $14.2B | Denmark | Snow Software | Snow Adoption Tracker | Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2020 | SoftwareONE |
In 2020, Carlsberg Group deployed Snow Adoption Tracker as part of a Flexera-hosted ITAM solution operated by SoftwareONE. The deployment was executed to support Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management and to create a single source of inventory and adoption truth across the enterprise.
The implementation combined Snow Adoption Tracker application usage analytics with Snow Atlas discovery and normalization capabilities to standardize inventory records and usage metrics. Configurations emphasized automated discovery, normalization of software entitlements, and consumption reporting to feed renewal and vendor negotiation workflows.
Technically the solution was embedded in a Flexera-hosted operational model managed by SoftwareONE, providing centralized inventory visibility across Carlsberg sites in Europe and other global markets. Operational scope included IT asset management, procurement, vendor management and finance teams, with data flows designed to support procurement cycles and renewal planning.
Governance changes centralized inventory stewardship and introduced standardized workflows for contract review and renewal negotiations. The program delivered explicit outcomes, reporting over $400,000 in savings in the first year and measurable improvements in renewals and contract negotiations across Europe and globally.
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Sasol | Oil, Gas and Chemicals | 27678 | $15.0B | South Africa | Snow Software | Snow Adoption Tracker | Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2021 | n/a |
In 2021, Sasol deployed Snow Adoption Tracker alongside Snow Spend Optimizer, Snow Productivity Optimizer, Snow Risk Monitor and Snow Optimizer for SAP to centralize IT asset management across 30 countries. The deployment supported Sasol's Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management objectives by establishing a single inventory and adoption baseline for software and SaaS usage.
Snow Adoption Tracker served as the foundational discovery and normalization capability for the Snow Software suite, ingesting device and usage telemetry to standardize software titles, usage metrics and entitlement mappings. That normalized inventory and adoption data fed Spend Optimizer and Productivity Optimizer workflows and supplied risk signals and SAP-focused optimization inputs to Snow Risk Monitor and Snow Optimizer for SAP.
Operational coverage included enterprise IT and SAM teams across multiple regions, consolidating governance for license reconciliation, entitlement management and SaaS spend oversight. The centralized implementation is reported to have enabled $34M in savings and cost avoidance through consolidated licensing control and cross-country normalization of asset data.
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Telkomsel | Communications | 6455 | $6.1B | Indonesia | Snow Software | Snow Adoption Tracker | Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2018 | n/a |
In 2018 Telkomsel implemented Snow Adoption Tracker as part of a Snow Software Asset Management deployment to create a single, validated view of installed software and licensing across data center and end user environments. The implementation targeted Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management use cases and aimed to centralize discovery, inventory normalization and entitlement reconciliation across the organization.
The deployment leveraged Snow discovery and normalization capabilities with Snow Adoption Tracker inferred as the component used to surface application adoption and usage patterns. Functional capabilities configured included automated inventory collection, normalization of publisher and product names, software metering for usage-based entitlement analysis, and consolidated license position reporting consistent with SAM and ITAM workflows.
Operational coverage included both data center hosts and end user devices across Telkomsel in Indonesia, with primary business functions impacted being IT asset management, procurement and software license compliance. The project identified significant Oracle compliance exposure in Indonesia, feeding governance and procurement conversations and improving audit readiness through a validated single source of truth for installed software and entitlements.
Governance and process changes concentrated on standardized data collection, normalized entitlement records and a centralized license reconciliation workflow to reduce manual effort. The program delivered explicit outcomes reported by the customer, including a 10% reduction in license spending and a 90% reduction in data collection time, while surfacing Oracle compliance cost avoidance opportunities that informed subsequent compliance remediation activities.
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