List of Snowplow Analytics Customers
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Since 2010, our global team of researchers has been studying Snowplow Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Snowplow Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Snowplow Analytics for Marketing Analytics include: LG Electronics South Korea, a South Korea based Manufacturing organisation with 83000 employees and revenues of $64.61 billion, Hewlett Packard Enterprise United States, a United States based Professional Services organisation with 67000 employees and revenues of $34.30 billion, McDonald's, a United States based Leisure and Hospitality organisation with 150000 employees and revenues of $25.90 billion, Marriott, a United States based Leisure and Hospitality organisation with 418000 employees and revenues of $25.10 billion, Marriott, a United States based Leisure and Hospitality organisation with 418000 employees and revenues of $25.10 billion and many others.
Contact us if you need a completed and verified list of companies using Snowplow Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Snowplow Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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1&1 Versatel Germany | Communications | 1336 | $427M | Germany | Snowplow | Snowplow Analytics | Marketing Analytics | 2025 | n/a | In 2025, 1&1 Versatel Germany deployed Snowplow Analytics as its Marketing Analytics solution on the corporate website. Snowplow Analytics was configured to capture event level telemetry, page views, sessionization and custom behavioral events, with schema enforcement and an event collector pipeline producing enriched event streams for analysis. The implementation emphasized event modeling and raw event retention to enable flexible downstream analytics and reporting workflows. Operational scope centers on website instrumentation, with rollout coordinated between web engineering, marketing operations and digital product teams, and ownership assigned to marketing analytics for measurement and reporting. Governance work included an event taxonomy, standardized naming conventions and automated data quality controls to maintain schema compliance and analytic consistency. The deployment supports marketing and digital product functions for campaign measurement, user behavior analysis and funnel reporting using Snowplow Analytics data. | |
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1803 Capital | Banking and Financial Services | 30 | $15M | United States | Snowplow | Snowplow Analytics | Marketing Analytics | 2022 | n/a | In 2022, 1803 Capital implemented Snowplow Analytics on its website to establish a first-party event collection capability within its Marketing Analytics environment. Snowplow Analytics is being used to instrument web behavioral events and build a structured stream of event-level data for marketing measurement and analytics. The implementation centers on client-side event tracking and server-side collection and enrichment, aligned with common Marketing Analytics workflows such as event schema validation, event modeling, and persistent storage for downstream analysis. Operational responsibility is focused on the website and the marketing and analytics functions, with governance practices oriented around an event taxonomy and instrumentation standards to ensure consistent data capture for reporting and BI use. | |
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1Edtech | Education | 43 | $7M | United States | Snowplow | Snowplow Analytics | Marketing Analytics | 2024 | n/a | In 2024, 1Edtech deployed Snowplow Analytics on its public website to capture first party event telemetry for marketing and user engagement analysis. The Snowplow Analytics implementation centralizes page view, session, and custom event capture to feed Marketing Analytics workflows supporting marketing measurement and audience insights. Configuration emphasized schema-led event design, client-side and server-side trackers, and enriched event contexts to enable granular activity attribution and user journey reconstruction. The deployment used standard Marketing Analytics capabilities such as event collection, sessionization, event enrichment, and consent-aware tracking, scaled to a small enterprise environment. Operational ownership was assigned to marketing and web teams to govern event taxonomy, schema validation, and ongoing data quality monitoring, with rollout scoped to the corporate website. 1Edtech leverages Snowplow Analytics within Marketing Analytics to support marketing measurement, audience analysis, and content engagement reporting. | |
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Professional Services | 25 | $6M | United States | Snowplow | Snowplow Analytics | Marketing Analytics | 2024 | n/a |
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Professional Services | 120 | $12M | Brazil | Snowplow | Snowplow Analytics | Marketing Analytics | 2021 | n/a |
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Life Sciences | 10 | $1M | United States | Snowplow | Snowplow Analytics | Marketing Analytics | 2023 | n/a |
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Automotive | 10 | $1M | United States | Snowplow | Snowplow Analytics | Marketing Analytics | 2022 | n/a |
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Distribution | 21 | $9M | Belgium | Snowplow | Snowplow Analytics | Marketing Analytics | 2022 | n/a |
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Professional Services | 10 | $1M | Argentina | Snowplow | Snowplow Analytics | Marketing Analytics | 2016 | n/a |
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Media | 300 | $95M | Germany | Snowplow | Snowplow Analytics | Marketing Analytics | 2023 | n/a |
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Buyer Intent: Companies Evaluating Snowplow Analytics
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