List of Spaaza Loyalty Customers
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Since 2010, our global team of researchers has been studying Spaaza Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Spaaza Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Spaaza Loyalty for Customer Loyalty include: Spar International, a Netherlands based Retail organisation with 460000 employees and revenues of $46.47 billion, SPAR Austria, a Austria based Retail organisation with 93500 employees and revenues of $11.08 billion, Wellness Warehouse South Africa, a South Africa based Retail organisation with 1000 employees and revenues of $70.0 million, North Sails, a United Kingdom based Manufacturing organisation with 90 employees and revenues of $30.7 million and many others.
Contact us if you need a completed and verified list of companies using Spaaza Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Spaaza Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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North Sails | Manufacturing | 90 | $31M | United Kingdom | Spaaza | Spaaza Loyalty | Customer Loyalty | 2019 | n/a |
In 2019, North Sails implemented Spaaza Loyalty under the Customer Loyalty category. Spaaza Loyalty powers North Sails Apparel’s omnichannel loyalty program across its webshop and physical stores globally, supporting CRM and marketing activities and the brand’s sustainability-focused member benefits as a certified Benefit Corporation.
Module usage such as the loyalty app, wallets, and vouchers is inferred from Spaaza’s loyalty feature set and was configured to support member enrollment, points accrual and redemption, and digital reward issuance. Functional workflows were aligned to membership tiers, campaign-driven voucher distribution, and synchronized online and offline balance management to maintain a single customer loyalty profile across channels.
Operational coverage included the global webshop and physical retail locations, integrating loyalty workflows into e-commerce checkout and in-store transaction flows. Governance and process ownership rested with marketing and CRM teams for campaign management and member benefits administration. Public vendor materials and user reviews indicate the program was active by 2020, with the rollout likely beginning around 2019.
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SPAR Austria | Retail | 93500 | $11.1B | Austria | Spaaza | Spaaza Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, SPAR Austria implemented Spaaza Loyalty on the Spaaza Technologies platform to establish a unified Customer Loyalty capability across in-store and e-commerce channels. The Spaaza Loyalty application was deployed to enable campaign-driven loyalty operations and create a central mechanism for collecting and redeeming points or credits while supporting individualized discounts and targeted customer communications.
The implementation configured core Customer Loyalty modules including campaign management, points and credits accounting, customer segmentation driven by Spaaza algorithms and analysis tools, and mobile engagement through iOS and Android app channels for push messaging. The Spaaza Loyalty platform supports personalization workflows that place individualized marketing messages based on behavioral analysis, enabling direct customer outreach and discount orchestration.
Architecturally, the solution was delivered on Spaaza Technologies infrastructure with options for SPAR country organisations to adopt a ready-made Spar app experience or integrate Spaaza Loyalty via API into an existing customer app, preserving local application landscapes. The platform is usable both in physical shop environments and in e-commerce storefronts, providing a consistent Customer Loyalty execution layer across channels.
Governance for the rollout followed SPAR International’s membership model while respecting national autonomy, SPAR Austria retained independent IT decision authority for adoption and configuration. The solution was positioned for local adaptation by country organisations, and SPAR International communicated that rollout speed and breadth would vary by member due to independent technology choices.
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Spar International | Retail | 460000 | $46.5B | Netherlands | Spaaza | Spaaza Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, SPAR International selected Spaaza as its preferred technology partner and announced Spaaza Loyalty within the Customer Loyalty category. The announcement described Spaaza Loyalty as a next-generation personalised loyalty and savings platform intended to support SPAR country organisations worldwide.
Spaaza Loyalty is positioned as a CRM and marketing initiative focused on personalised offers, supplier-funded promotions and digital savings. Spaaza provides APIs and a ready-to-go SPAR app for country organisations, enabling country-level adoption and localized customer engagement, and regional rollouts are expected to follow the 2022 announcement.
Deployment is API-first with a mobile app front end provided to SPAR country organisations, and the platform is described to deliver core loyalty capabilities including offer management, personalised segmentation and campaign orchestration, plus mechanisms for supplier-funded promotions and digital savings redemption, consistent with Customer Loyalty platforms. The API layer is intended to enable integration with point-of-sale systems, local CRM and supplier promotion systems to orchestrate personalised campaigns and redemption workflows.
Operational ownership sits with SPAR country organisations, where marketing and CRM teams will configure offers and manage supplier-funded promotions while Spaaza provides the application, APIs and ongoing technical support. Rollout governance is expected to be regionally staged with country-level configuration and campaign governance determining how offers and savings are administered across markets.
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Retail | 1000 | $70M | South Africa | Spaaza | Spaaza Loyalty | Customer Loyalty | 2023 | ThinnPro Consulting |
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Buyer Intent: Companies Evaluating Spaaza Loyalty
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