List of Sparkfly Platform Customers
Atlanta, 30324, GA,
United States
Since 2010, our global team of researchers has been studying Sparkfly Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sparkfly Platform for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sparkfly Platform for Customer Engagement include: Chipotle Mexican Grill, a United States based Retail organisation with 130504 employees and revenues of $11.31 billion, Bojangles​ Restaurants, a United States based Retail organisation with 10000 employees and revenues of $1.10 billion, First Watch Restaurants, Inc., a United States based Leisure and Hospitality organisation with 12000 employees and revenues of $1.00 billion, Round Table Pizza, a United States based Leisure and Hospitality organisation with 2500 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Sparkfly Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sparkfly Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bojangles​ Restaurants | Retail | 10000 | $1.1B | United States | Sparkfly | Sparkfly Platform | Customer Engagement | 2023 | n/a |
In 2023, Bojangles Restaurants deployed the Sparkfly Platform to modernize digital and engagement experiences across 800 plus U.S. locations, using the Customer Engagement application to target CRM and marketing and to tighten integration with digital ordering. The engagement focused on increasing order frequency, boosting average check amounts, and reducing customer wait times through centralized campaign and ordering orchestration.
The implementation configured campaign orchestration, customer segmentation, and messaging workflows aligned to CRM and marketing operations, reflecting capabilities typical of Customer Engagement platforms. The Sparkfly Platform was provisioned to manage customer profiles, campaign delivery, and transaction data flows, enabling targeted promotions and automated engagement across digital channels.
Integrations were executed with the company CRM and with digital ordering channels to surface transaction and ordering data back into customer profiles, supporting unified marketing and order management workflows across 800 plus sites. Operational coverage included store level ordering interfaces and centralized marketing systems, with data synchronization to support personalized offers and frequency initiatives.
Rollout and governance established cross functional coordination between marketing and store operations teams and introduced CRM data governance for campaign rules and audience segmentation. The program produced measurable uplifts in digital transactions, average check, and customer frequency as reported following the Sparkfly Platform deployment.
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Chipotle Mexican Grill | Retail | 130504 | $11.3B | United States | Sparkfly | Sparkfly Platform | Customer Engagement | 2022 | n/a |
In 2022, Chipotle Mexican Grill deployed the Sparkfly Platform to centralize cross-channel offer and loyalty campaigns across the United States. The Sparkfly Platform, used as a Customer Engagement solution, was scoped to unify CRM and marketing offer management workflows while providing single digital wallets and loyalty capabilities for digital sales channels.
The implementation delivered core functional modules for offer management, loyalty orchestration, digital wallet provisioning, real-time loyalty reward validation, and campaign ROI measurement. Real-time tracking capabilities were implemented to validate redemptions at point of sale and to feed redemption events into campaign analytics, and the platform included fraud mitigation controls for promotional redemptions.
Operational coverage centered on CRM and marketing teams and offer management processes across U.S. channels, with rollout activities focused on centralizing campaign governance and establishing real-time validation and fraud workflows. The deployment enabled cross-channel measurement of campaign ROI and operationalized real-time reward validation and fraud mitigation for promotional redemptions using the Sparkfly Platform.
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First Watch Restaurants, Inc. | Leisure and Hospitality | 12000 | $1.0B | United States | Sparkfly | Sparkfly Platform | Customer Engagement | 2020 | n/a |
In 2020, First Watch Restaurants, Inc. deployed the Sparkfly Platform as a Customer Engagement solution to generate single-use, personalized offers and eliminate coupon fraud across its U.S. e-club and digital channels. The deployment concentrated Offer Management capability and real-time validation to support CRM and marketing workflows, enabling campaign orchestration that links issuance, redemption, and fraud mitigation in a single operational flow.
The Sparkfly Platform implementation delivered core modules for single-use code generation, offer personalization, real-time validation at redemption, and centralized reporting and analytics. Integration points documented in the rollout included First Watch’s e-club and digital channels for code issuance and redemption capture, and marketing systems for campaign targeting and reporting, supporting end-to-end promotional control and campaign scaling.
Governance and operational changes focused on CRM and marketing process redesign to operate against single-use offers and to mitigate promotional fraud in real time. The program tracked over $15 million in revenue and more than 825,000 redemptions, with reporting and validation feeds used to scale personalized campaigns across U.S. channels while maintaining promotional integrity.
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Round Table Pizza | Leisure and Hospitality | 2500 | $300M | United States | Sparkfly | Sparkfly Platform | Customer Engagement | 2020 | n/a |
In 2020, Round Table Pizza selected the Sparkfly Platform to lead its digital modernization initiative, targeting new guest ordering technologies and personalized customer engagement programs. The rollout covers the quick-service brand and its franchise network of more than 450 locations within FAT Brands, with primary operational focus on marketing, digital ordering and in-store operations.
The Sparkfly Platform serves as the foundation for a Customer Engagement ecosystem that unifies point of sale system connectivity, new web and mobile app ordering technologies, loyalty and reward capabilities, and third-party marketplace applications. Implemented modules explicitly include offer management, mobile loyalty wallets, a digital wallet for transactional flow, Smart Landing Page functionality to reduce offer-to-order friction, and single-scan redemption at the POS.
Integrations center on bi-directional POS integration, providing real-time capture and distribution of transactional data to marketing and analytics technologies and service cloud platforms, which is intended to break down data silos and establish a 360 degree customer view. The integration strategy spans online and in-store POS transactions, in-app campaign delivery, and marketplace connectivity, reflecting industry dynamics where integrations influence POS purchase decisions for 86 percent of restaurants according to HTs 2022 POS Software Trends Report.
Sparkfly initiated the engagement with a consulting program that evaluated Round Table Pizzas existing and planned technologies, produced recommendations for a target martech architecture and delivered a phased implementation roadmap. Consulting deliverables covered design, development guidance and implementation sequencing for the next generation customer engagement ecosystem, aligning technical, digital and marketing leads on capability priorities.
Stated outcomes from the program include a unified experience across channels, delivery of real-time personalized rewards through the mobile wallet and streamlined offer redemption workflows that reduce cart abandonment by enabling single-click online redemption. The Sparkfly Platform is positioned to provide real time POS connectivity, centralized offer management and loyalty orchestration as the operational backbone for Round Table Pizzas Customer Engagement strategy.
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