List of Spekit Customers
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Since 2010, our global team of researchers has been studying Spekit customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Spekit for Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Spekit for Sales Enablement include: Southwest Airlines, a United States based Transportation organisation with 73463 employees and revenues of $26.09 billion, Zoominfo, a United States based Professional Services organisation with 3508 employees and revenues of $1.21 billion, International SOS, a Singapore based Retail organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Spekit, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Spekit customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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International SOS | Retail | 20 | $2M | Singapore | Spekit | Spekit | Sales Enablement | 2023 | n/a |
In 2023 International SOS deployed Spekit as a Sales Enablement application to transform global sales enablement and change management. The deployment focused on surfacing standardized processes and answers directly inside their CRM and other workflow tools for a worldwide sales organization, covering sales and CRM functions in the United Kingdom and global teams.
Spekit was configured to embed contextual in-application guidance, centralized knowledge content and playbook references so standard operating procedures appeared in the user workflow rather than separate documentation. Configuration emphasized contextual triggers and topic mapping to reduce knowledge friction across sales processes and change communications. The implementation included real-time analytics in Spekit to track adoption and measure communications impact for enablement leaders.
Integrations centered on the CRM and adjacent workflow tools to deliver in-context answers during opportunity and pipeline activities. Operational coverage included the sales organization and CRM teams, with explicit coverage noted for United Kingdom and global operations. Business functions impacted included sales, sales enablement, CRM data stewardship and pipeline management.
Change management governance was instituted to standardize content ownership, version control and communications cadence, enabling centralized enablement oversight of playbooks and process updates. Outcomes reported by International SOS included reduced repetitive inbound questions, improved data hygiene and pipeline accuracy, and provision of real-time analytics for adoption and communications impact. The deployment established Spekit as the in-workflow Sales Enablement delivery layer inside the company CRM and sales tooling.
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Southwest Airlines | Transportation | 73463 | $26.1B | United States | Spekit | Spekit | Sales Enablement | 2020 | n/a |
In 2020, Southwest Airlines implemented Spekit to consolidate training materials and deliver just-in-time training and change communications inside Salesforce for its teams during the shift to remote work in the United States. The Spekit implementation embedded the Spekit knowledge layer directly into Salesforce, centralizing in-workflow guidance for training and CRM workflows across the organization’s training and CRM teams. The deployment emphasized in-application delivery and content authoring capabilities typical of Sales Enablement platforms, reducing reliance on separate training repositories.
Functional capabilities implemented included just-in-time training, change communications, and contextual in-workflow knowledge delivery using Spekit, alongside consolidation of content from five systems into a single, in-workflow source. Governance and process changes centralized authoring and distribution so updates were published inside Salesforce and distributed through Spekit, shortening the loop for change communications and training updates. Reported outcomes from the implementation included a reduction of about 60 percent in time spent developing training and about 50 percent reduction in time communicating new initiatives, with training content consolidated into a single, in-workflow source via Spekit.
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Zoominfo | Professional Services | 3508 | $1.2B | United States | Spekit | Spekit | Sales Enablement | 2024 | n/a |
In 2024, Zoominfo deployed Spekit as a Sales Enablement solution to support sales enablement and change management by surfacing just in time guidance and training directly in the CRM where reps work. Zoominfo implemented Spekit to embed contextual training and process guidance into the sales workflow, focusing operationally on sales and CRM teams in the United States.
The Spekit implementation centered on in app guidance and microlearning content, a centralized knowledge base authoring environment, and contextual tips delivered inside record and workflow screens. Configuration emphasized just in time prompts, role based content controls, and process update notifications to drive consistent dispositioning and demo call handling.
Spekit was integrated directly with the CRM used by Zoominfo sales reps to surface guidance in the exact workflow, enabling content access at the point of need. The deployment targeted sales and CRM functional areas across the United States, aligning enablement content with sales processes and demo call disposition workflows.
Rollout combined change management coordination with content governance to synchronize process updates and training, embedding ownership for updates within sales operations. The rollout tripled engagement on key process updates, produced 1,100 correctly dispositioned demo calls in a month, and recovered millions in pipeline attributable to the enablement work.
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