List of Starbucks Rewards Customers
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Since 2010, our global team of researchers has been studying Starbucks Rewards customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Starbucks Rewards for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Starbucks Rewards for Customer Loyalty include: Starbucks, a United States based Retail organisation with 381000 employees and revenues of $37.18 billion, Starbucks China, a China based Retail organisation with 95000 employees and revenues of $3.01 billion, Starbucks (UK), a United Kingdom based Retail organisation with 4900 employees and revenues of $734.0 million and many others.
Contact us if you need a completed and verified list of companies using Starbucks Rewards, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Starbucks Rewards customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Starbucks | Retail | 381000 | $37.2B | United States | In-House Applications | Starbucks Rewards | Customer Loyalty | 2009 | n/a |
In 2009, Starbucks launched Starbucks Rewards as an in-house Customer Loyalty application to power mobile ordering, in-app payments and CRM-driven personalized offers across company-operated stores in the United States. Starbucks Starbucks Rewards Customer Loyalty program is explicitly tied to digital ordering and payment workflows, and it functions as the primary membership and personalization layer for the companys mobile app and loyalty experience.
The implementation centers on mobile order-and-pay capabilities, membership enrollment and account management, and targeted offer delivery through CRM processes and personalization engines. Starbucks Rewards is implemented as an in-house application integrated into the mobile app experience and instrumented against store point-of-sale and payment flows to authorize in-app payments and record rewards transactions.
Governance of Starbucks Rewards operated through cross-functional coordination between digital product, marketing, and store operations for U.S. company-operated locations, with program and campaign controls managed centrally. Outcomes cited by Starbucks include rapid membership growth and that Rewards transactions represent a very large share of U.S. tender, confirming the application’s operational impact on payments, marketing engagement, and store transaction mix.
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Starbucks (UK) | Retail | 4900 | $734M | United Kingdom | In-House Applications | Starbucks Rewards | Customer Loyalty | 2009 | n/a |
In 2009, Starbucks (UK) implemented Starbucks Rewards, aligning with the program's global 2009 launch because the local rollout date is not published. Starbucks Rewards is operated in-house through the Starbucks UK app and website as the company's Customer Loyalty solution for UK customers, enabling Stars collection, ordering and delivery of localized offers and benefits. The implementation centers on member account enrollment, Stars accrual and balance tracking, mobile order initiation and redemption workflows, and targeted offer delivery to support retention and repeat purchases. Operational coverage spans Starbucks UK retail sites together with the Starbucks UK digital channels that host ordering and CRM interactions.
Functional modules implemented include account management, rewards accounting for Stars, in-app and web ordering flows, and campaign orchestration for localized benefits, reflecting standard Customer Loyalty orchestration and campaign management capabilities. The Starbucks UK app and website serve as the integration surface that maintains customer state, membership status and entitlements across ordering and offer redemption, with in-house CRM functions embedded into digital ordering and promotional workflows. Governance and program control are retained by Starbucks UK teams, who configure enrollment rules, offer localization and redemption logic and stage rollouts across stores and channels.
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Starbucks China | Retail | 95000 | $3.0B | China | In-House Applications | Starbucks Rewards | Customer Loyalty | 2016 | n/a |
In 2016, Starbucks China integrated its in house Starbucks Rewards loyalty platform with local digital ecosystems, initiating a Tencent partnership to enable WeChat and WeChat Pay connectivity. Starbucks Rewards was deployed as a Customer Loyalty application to provide social gifting, mobile payment and unified member experiences across China.
The implementation focused on functional modules for social gifting, mobile payments and rewards integration, with the Starbucks Rewards application managing member identity, rewards accrual and redemption workflows. Integration work connected the in house rewards services to WeChat and WeChat Pay, and later expanded to include Alibaba ecosystem touchpoints, using standard integration patterns to surface member offers and gifting flows inside local social and payment channels.
Governance and rollout followed a phased approach tied to the announced Tencent partnership in late 2016, with features rolling out in early 2017, and operational coverage targeted at Starbucks China stores and mobile channels. The deployment impacted customer engagement, payments and loyalty marketing functions, requiring cross functional coordination between digital product teams, store operations and payments teams to align member experience and transaction routing.
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