List of Talon.One Platform Customers
Since 2010, our global team of researchers has been studying Talon.One Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Talon.One Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Talon.One Platform for Customer Loyalty include: McDonald's (UK), a United Kingdom based Leisure and Hospitality organisation with 120000 employees and revenues of $5.00 billion, The Body Shop, a United Kingdom based Retail organisation with 22000 employees and revenues of $1.00 billion, River Island, a United Kingdom based Retail organisation with 8500 employees and revenues of $878.0 million, Hays Travel, a United Kingdom based Professional Services organisation with 3500 employees and revenues of $267.0 million, SSENSE, a Canada based Retail organisation with 800 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Talon.One Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Talon.One Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hays Travel | Professional Services | 3500 | $267M | United Kingdom | Talon.One | Talon.One Platform | Customer Loyalty | 2021 | n/a |
In 2021, Hays Travel implemented the Talon.One Platform to establish a centralized Customer Loyalty capability across its UK retail and contact center operations. The Talon.One Platform was positioned to consolidate promotional campaigns and loyalty mechanics alongside existing booking and customer service workflows for the company that employs roughly 3,500 staff.
Configuration work focused on Customer Loyalty functions typical of the platform, including campaign orchestration, voucher and coupon issuance, rewards and points ledger configuration, customer segmentation rules, and real-time promotion evaluation at point of sale and during service interactions. Implementation narratives and technical planning emphasized API-first promotion application, rule-based campaign logic, and administrative consoles for marketing campaign configuration and auditability.
Operational alignment linked the Talon.One Platform rollout to Hays Travel teams responsible for bookings and customer service, noting that between January 2021 and November 2021 those teams delivered an external contract for the NHS COVID-19 booking service. That contract required GDPR compliance, call-handling using MAX software, and inputting appointment data into the Infinity System, indicating the platform needed to coexist with high-touch contact center processes and strict data privacy requirements.
Governance design addressed campaign approval workflows, data privacy and consent settings consistent with GDPR responsibilities, and cross-functional handoffs between marketing, reservations, and customer service. Rollout planning emphasized centralized campaign control and operational playbooks to embed loyalty mechanics into existing booking and call-handling procedures without introducing new third-party implementation partner dependencies.
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McDonald's (UK) | Leisure and Hospitality | 120000 | $5.0B | United Kingdom | Talon.One | Talon.One Platform | Customer Loyalty | 2022 | n/a |
In 2022 McDonald's (UK) deployed the Talon.One Platform as its Customer Loyalty application to support a tiered, app-first loyalty program aligned with the MyMcDonald’s initiative. The deployment targeted McDonald’s United Kingdom operations and mobile channel, providing the central loyalty service for point accrual, tier management, and rewards cataloging.
The Talon.One Platform was configured to operate a points ledger that issues 100 points per dollar spent, a four tier rewards catalog with explicit point thresholds, and a promotional onboarding bonus of 1500 points for new signups. Rule engine capabilities were implemented to enforce redemption policies, including the one reward per order limit and simultaneous earning of points on eligible purchases, while campaign tooling supported segmented offers and time-limited promotions targeted by customer profile and behavioral triggers.
Operationally the implementation supported in-app point issuance and redemption workflows and aligned with digital ordering and payment-linked card flows used by McDonald’s customers. The platform configuration emphasized real-time validation of redemptions against the rewards catalog and tier entitlement checks, enabling consistent treatment of rewards across mobile ordering, kiosk, and in-store digital interactions.
Governance for the Customer Loyalty program centralized campaign and rule management within marketing operations and retail operations teams, with product catalog and redemption rules maintained in the Talon.One Platform. Operational processes were adjusted to embed loyalty checks into ordering and payment workflows, and to maintain a single source of truth for points balances and reward entitlements across McDonald’s UK channels.
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River Island | Retail | 8500 | $878M | United Kingdom | Talon.One | Talon.One Platform | Customer Loyalty | 2022 | n/a |
In 2022 River Island deployed the Talon.One Platform as a Customer Loyalty solution to power automated, omnichannel promotions across its ecommerce and physical store estate. The decision responded to a need for promotional tooling that could generate personalized offers, run rich campaigns during peak periods, and integrate cleanly with a composable commerce architecture.
The implementation focused on Talon.One Platform capabilities for discounts, coupons, targeted offers, campaign orchestration, and promotion automation, enabling rule-based and data driven promotion flows. Talon.One Platform was configured to support nuanced campaign logic and omnichannel redemption rules, allowing marketing and product teams to author and iterate promotions without heavy engineering involvement.
Integration work connected Talon.One Platform into River Islands MACH architecture, using API first patterns to interface with the brand commerce microservices, ecommerce storefronts, and channel orchestration layers. The deployment supported promotions across online checkout and in store sales channels, aligning promotional logic centrally while executing across multiple sales endpoints and customer touchpoints.
Governance and operational change emphasized a close working partnership between River Islands product team and Talon.One, centralizing promotion governance on the Talon.One Platform and reducing ad hoc campaign handling. As reported, River Island realized richer promo campaigns with omnichannel features, more targeted offers for customer experience, and a reliable enterprise scale promotion capability for events such as Black Friday and Boxing Day.
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Retail | 800 | $100M | Canada | Talon.One | Talon.One Platform | Customer Loyalty | 2020 | n/a |
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Retail | 22000 | $1.0B | United Kingdom | Talon.One | Talon.One Platform | Customer Loyalty | 2023 | n/a |
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