List of TargetAds Platform Customers
Moscow, 125375,
Russia
Since 2010, our global team of researchers has been studying TargetAds Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TargetAds Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TargetAds Platform for Marketing Analytics include: Umskul, a Russia based Education organisation with 1800 employees and revenues of $270.0 million, Tochka, a Russia based Banking and Financial Services organisation with 900 employees and revenues of $225.0 million, Mnogo Lososya, a Russia based Leisure and Hospitality organisation with 310 employees and revenues of $78.0 million, 12 Storeez, a Russia based Retail organisation with 1300 employees and revenues of $40.0 million, TargetAds, a Russia based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using TargetAds Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TargetAds Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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12 Storeez | Retail | 1300 | $40M | Russia | TargetAds | TargetAds Platform | Marketing Analytics | 2025 | n/a |
In 2025, 12 Storeez deployed TargetAds Platform on their website. The TargetAds Platform is operating as a Marketing Analytics application to instrument online customer journeys and centralize campaign measurement for the retailer. Deployment is focused on the ecommerce site and configured to collect site interaction and conversion events, feeding analytics and reporting interfaces used by marketing and ecommerce teams.
Functional capabilities implemented align with Marketing Analytics best practices, including event level tracking, attribution oriented reporting, audience segmentation, and dashboarding to support campaign performance analysis and creative testing workflows. Operational scope covers marketing, ecommerce, merchandising and digital operations within 12 Storeez's Russia based online business, and governance is structured around centralized tracking schema configuration and standardized campaign tagging to ensure consistent measurement and reporting across digital campaigns.
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Mnogo Lososya | Leisure and Hospitality | 310 | $78M | Russia | TargetAds | TargetAds Platform | Marketing Analytics | 2025 | n/a |
In 2025, Mnogo Lososya implemented TargetAds Platform for Marketing Analytics to build a web-to-app attribution funnel and to deliver mobile media analytics for a Russia-based brandformance campaign. The engagement focused on instrumenting an end to end Impression to Install to Order measurement pipeline for the company mobile app, aligning marketing measurement with media buying workflows.
The TargetAds Platform deployment leveraged the vendor Model and an RTA partnership to operationalize inventory filtering and fraud controls. Implementation work included configuring attribution logic that linked Appsflyer installs with server side order events, mapping event schemas for install and purchase attribution, and enabling continuous media analytics for campaign optimization. Functional capabilities implemented emphasized attribution funnel orchestration, inventory quality filtering, and fraud detection tuned to advertising traffic patterns.
Integrations were explicitly limited to Appsflyer for install signals and server side order event ingestion for conversion tying, while the RTA partnership provided the mechanism to enforce inventory filtering across programmatic placements. Operational scope centered on mobile marketing and media buying teams running the brandformance campaign in Russia, with the platform feeding measurement and inventory decisions back into campaign execution.
Outcomes reported from the project included removal of more than 200 low quality sites from inventory, reduction of detected fraud to under 2 percent, and production of a measurable Impression to Install to Order lift for the mobile app. The TargetAds Platform implementation therefore combined Marketing Analytics instrumentation, inventory governance via the RTA model, and integrated install to order attribution to create a closed loop for media performance measurement.
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TargetAds | Professional Services | 10 | $1M | Russia | TargetAds | TargetAds Platform | Marketing Analytics | 2025 | n/a |
In 2025, TargetAds deployed the TargetAds Platform on their website. TargetAds implemented the TargetAds Platform as a Marketing Analytics solution to capture campaign performance and on-site conversion events for a 10-employee professional services firm in Russia. The deployment uses embedded tracking scripts and web-hosted dashboards, with client-side instrumentation powering event capture and centralized reporting. The implementation scope is focused on marketing and growth functions, providing campaign measurement, attribution, and audience segmentation capabilities.
Configuration work included tagging, conversion goals, attribution modeling and dashboard configuration within the TargetAds Platform, aligning reports to marketing workflows. Operational governance is managed internally by the marketing lead, with staged activation on live pages of the company website. The TargetAds Platform runs as the company's Marketing Analytics layer and is the primary analytics tool tied to on-site campaign tracking.
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Tochka | Banking and Financial Services | 900 | $225M | Russia | TargetAds | TargetAds Platform | Marketing Analytics | 2024 | n/a |
In 2024, Tochka implemented TargetAds Platform to measure post-view and cross-device conversions for a gamified Avito campaign that drove small-business registrations. The TargetAds Platform, categorized as Marketing Analytics, was adopted by Tochka's marketing and customer acquisition teams to instrument campaign-level conversion signals and establish attribution workflows.
Configuration emphasized post-view measurement and cross-device stitching, with the TargetAds Platform set to a one-month attribution window to capture delayed conversions across devices. The deployment focused on conversion event mapping, campaign-level reporting, and attribution model configuration to link Avito ad exposures to subsequent registration events.
Using TargetAds Platform analytics Tochka attributed roughly 5,000 business registrations to the Avito campaign within the one-month attribution window, creating a direct view of campaign-driven small-business acquisition. The implementation concentrated analytical capability within Marketing Analytics to support ongoing performance measurement for similar paid acquisition programs.
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Umskul | Education | 1800 | $270M | Russia | TargetAds | TargetAds Platform | Marketing Analytics | 2025 | n/a |
In 2025, Umskul deployed the TargetAds Platform to run experimental conversion lift analytics for its media campaigns in Russia. The TargetAds Platform, operating in the Marketing Analytics category, was used to quantify true incremental impact on enrollments using a Difference in Differences methodology.
The implementation centered on the TargetAds Platform experimental analytics capabilities, including test and control cohort configuration, time series treatment windows, conversion tracking instrumentation, and automated calculation of incremental lift. Configuration emphasized cohort assignment and measurement windows consistent with conversion lift studies, and the platform produced cohort level lift estimates and campaign level incremental attribution.
Operationally the work supported Umskul marketing and admissions measurement for campaigns in Russia, with analytics and campaign teams governing test design and reporting. Measurement governance incorporated pre specified hypotheses, randomized or quasi experimental group allocation, and centralized reporting workflows to translate lift estimates into enrollment decision inputs.
The Difference in Differences study run on the TargetAds Platform reported a peak period increase of 910% in the test group versus 220% in the control group, yielding a net increment of approximately 600 percentage points and about 3k additional conversions. These results demonstrate TargetAds Platform use for lift and experimental analytics to identify incremental enrollments.
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