List of Techsun MA Customers
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Since 2010, our global team of researchers has been studying Techsun MA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Techsun MA for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Techsun MA for Marketing Automation include: Microsoft China, a China based Communications organisation with 8000 employees and revenues of $4.23 billion, Adidas China, a China based Retail organisation with 7666 employees and revenues of $3.74 billion, McDonalds China, a China based Leisure and Hospitality organisation with 2900 employees and revenues of $3.71 billion and many others.
Contact us if you need a completed and verified list of companies using Techsun MA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Techsun MA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas China | Retail | 7666 | $3.7B | China | Techsun | Techsun MA | Marketing Automation | 2014 | n/a |
In 2014, Adidas China deployed Techsun MA as part of Techsun’s cloud-native CEP combining CRM, CDP and Marketing Automation. The initial deployment focused on unifying omni-channel member data across Chinese retail and digital touchpoints, and the CEP bundle was replicated to Hong Kong and Taiwan in 2019.
The Techsun MA implementation included core CRM capabilities, a central customer data platform for identity resolution, and Marketing Automation modules for fine-grained segmentation, campaign orchestration and multi-channel journey automation. Configuration emphasized segmentation rules, attribute-based audiences, event-triggered workflows and a campaign studio for message sequencing across channels.
Operational scope covered Adidas China marketing and CRM teams, with regional extension into Hong Kong and Taiwan after the 2019 replication. The CEP was integrated with omni-channel data sources typical for retail, including point of sale, e-commerce storefronts, mobile apps and loyalty program feeds, creating persistent member profiles and unified event streams used by the Marketing Automation layer.
Governance centered on centralized customer profile control, segmentation governance and staged campaign approval workflows to manage cross-channel execution. Rollout followed a phased regional replication model, preserving the combined CRM, CDP and Techsun MA configuration as the consolidated platform for member management and campaign automation.
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McDonalds China | Leisure and Hospitality | 2900 | $3.7B | China | Techsun | Techsun MA | Marketing Automation | 2018 | n/a |
In 2018, McDonalds China implemented Techsun MA, a Marketing Automation solution. The rollout used Techsun's cloud-native customer engagement platform CEP to consolidate omnichannel membership across App, WeChat, mini-programs, and third-party delivery for mainland China.
Techsun MA was deployed as an integrated CEP combining CRM, CDP, and Marketing Automation capabilities, with functional modules for unified membership profiles, campaign orchestration, a promotions engine, and real-time segmentation for high-concurrency campaign delivery. Configuration emphasized scalable event ingestion and profile unification to support concurrent marketing activities and flexible promotion rules.
Integrations focused on membership and order channels, ingesting identity and transaction signals from the mobile App, WeChat accounts, mini-programs, and delivery partners for a single customer view. Operational scope covered marketing and CRM functions for McDonalds China, consolidating data flows from front-line digital touchpoints into the Techsun MA platform.
Governance centered on centralized CRM and marketing operations using the CEP to standardize campaign workflows and promotion governance, with architecture tuned for China scale and peak concurrency. The implementation narrative highlights Techsun MA as the central Marketing Automation component within the integrated CEP supporting omnichannel membership and high-concurrency marketing in mainland China.
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Microsoft China | Communications | 8000 | $4.2B | China | Techsun | Techsun MA | Marketing Automation | 2019 | n/a |
In 2019, Microsoft China implemented Techsun MA as part of a cloud-native CEP and data-center engagement focused on the companys online store, linking the deployment explicitly to Marketing Automation needs. The engagement delivered a cloud-native CEP and data-center solution to integrate multi-channel transaction and membership data, improving data quality and extending marketing reach for commerce and membership workflows in China.
The implementation combined CRM, CDP, and Marketing Automation capabilities within Techsun MA to support identity stitching, unified customer profiles, and real-time customer outreach orchestration. Techsun MA was configured to ingest transactional and membership event streams, normalize profile attributes, and enable automated campaign triggers and segmentation consistent with Marketing Automation functional workflows.
Integrations centered on commerce system transaction feeds and membership databases for the Microsoft online store in China, enabling cross-channel data consolidation and synchronized audience lists for outreach. Operational coverage targeted commerce and marketing teams managing membership engagement and promotional campaigns, with the platform operating as the central data plane for commerce and CRM data integration.
Governance emphasized data quality controls and profile unification to support compliant outreach and consistent campaign targeting, with rollout focused on production integration of transaction and membership data for real-time use. The engagement explicitly improved data quality and marketing reach through Techsun MA, while embedding Marketing Automation capabilities into Microsoft Chinas commerce and CRM operations.
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