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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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List of The Hotels Network BenchDirect Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
24 by AvenidA Leisure and Hospitality 20 $1M Austria The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2021 n/a
In 2021, 24 by AvenidA deployed The Hotels Network BenchDirect on its website. The Hotels Network BenchDirect is operating as a Marketing Analytics solution embedded in the property website to capture session behavior, onsite conversion signals, and competitive benchmarking data for direct booking optimization. The implementation focuses on the direct booking channel for the leisure and hospitality property, aligning marketing and revenue functions around web-driven demand capture and price transparency insights. The implementation leverages standard client-side embedding and vendor-hosted configuration, with The Hotels Network BenchDirect providing modules for benchmarking, onsite messaging, and conversion analytics that feed into operational decision making. Configuration and reporting ownership is concentrated with the hotel's marketing and revenue management activities, using the vendor console for segment rules, message templates, and reporting views. Governance is light weight and operationally centered on the website booking flow, with changes pushed via the vendor interface and web content updates coordinated between marketing and front office staff.
4R Hotels Spain Leisure and Hospitality 300 $45M Spain The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2018 n/a
In 2018, 4R Hotels Spain implemented The Hotels Network BenchDirect as part of its Marketing Analytics on the corporate website. The deployment targeted measurement of direct booking performance and competitive rate visibility across the group’s Spanish properties. The Hotels Network BenchDirect was configured to capture direct channel metrics, surface competitive benchmarking data, and deliver dashboards for revenue management and digital marketing stakeholders. Implementation included site-level script deployment and tag-based instrumentation aligned to booking funnel steps to record conversion and rate parity indicators, and configuration of reporting views for commercial teams. Operational ownership was assigned to revenue management and e-commerce teams, with insights routed to marketing and distribution functions across the hotel portfolio. Governance established a regular reporting cadence and consolidated dashboards to coordinate price checks and direct channel activities using The Hotels Network BenchDirect on their website.
86 Cannon Leisure and Hospitality 12 $1M United States The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2020 n/a
In 2020, 86 Cannon implemented The Hotels Network BenchDirect on their website. The Hotels Network BenchDirect provides Marketing Analytics capabilities to the small leisure and hospitality operator, bringing website-level benchmarking, audience analytics, and conversion insight consistent with Marketing Analytics solutions. Deployment centered on site-level instrumentation for direct booking channels, with configuration scoped for web tagging and vendor dashboard access to surface comparative performance metrics. The implementation targets marketing and revenue-facing functions within the 12 person U.S. property, with governance and operational ownership maintained at the marketing or operations lead due to the small organizational scale.
A Sunset Chateau Leisure and Hospitality 20 $4M United States The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2021 n/a
In 2021 A Sunset Chateau deployed The Hotels Network BenchDirect on its public website to establish a Marketing Analytics capability supporting direct bookings and onsite marketing for the small hospitality property. The Hotels Network BenchDirect was instrumented via client side page tagging and embedded scripts to capture session behaviors, booking funnel events, and onsite message interactions, centralizing analytics for the companys marketing and reservations functions. Configuration emphasized benchmarking dashboards and conversion funnel visualization within The Hotels Network BenchDirect, with segmentation by channel and guest behavior and rule based message targeting managed through the BenchDirect console. Operational governance was assigned to the propertys marketing lead and reservations manager, rollout was staged across core booking pages and content pages, and tag governance and content frequency controls were documented to maintain message relevance. This implementation establishes a clear A Sunset Chateau The Hotels Network BenchDirect Marketing Analytics relationship that supports marketing and reservations operations on the website.
Abama Hotels Leisure and Hospitality 470 $118M Spain The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2021 n/a
In 2021, Abama Hotels implemented The Hotels Network BenchDirect. The Hotels Network BenchDirect is deployed as a Marketing Analytics application on Abama Hotels' public website to instrument direct booking behavior and site performance. The implementation used web level instrumentation and benchmarking modules typical of Marketing Analytics, collecting funnel metrics, visitor segmentation, and comparative KPI dashboards for direct channel performance. Configuration focused on conversion funnel tracking, benchmarking against aggregated industry baselines, and dashboarded reporting to surface campaign and pricing signals for commercial teams. Integration was executed on the website via client side tagging and centralized reporting dashboards, with data surfaced to marketing and ecommerce teams for operational monitoring and campaign adjustments. Operational ownership rested with central marketing and ecommerce teams, who managed tagging, dashboard configuration, and reporting cadence.
Leisure and Hospitality 300 $60M Spain The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2021 n/a
Leisure and Hospitality 21 $1M Portugal The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2021 n/a
Leisure and Hospitality 35 $2M Portugal The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2022 n/a
Leisure and Hospitality 45 $2M Mexico The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2020 n/a
Leisure and Hospitality 25 $5M Switzerland The Hotels Network The Hotels Network BenchDirect Marketing Analytics 2025 n/a
Showing 1 to 10 of 540 entries

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FAQ - APPS RUN THE WORLD The Hotels Network BenchDirect Coverage

The Hotels Network BenchDirect is a Marketing Analytics solution from The Hotels Network.

Companies worldwide use The Hotels Network BenchDirect, from small firms to large enterprises across 21+ industries.

Organizations such as Nordic Choice Hotels AS, Centara Hotels & Resorts, Strawberry, Hoteles City Express and EVT are recorded users of The Hotels Network BenchDirect for Marketing Analytics.

Companies using The Hotels Network BenchDirect are most concentrated in Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using The Hotels Network BenchDirect are most concentrated in Norway, Thailand and Mexico, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of The Hotels Network BenchDirect across Americas, EMEA, and APAC.

Companies using The Hotels Network BenchDirect range from small businesses with 0-100 employees - 68.33%, to mid-sized firms with 101-1,000 employees - 27.22%, large organizations with 1,001-10,000 employees - 3.89%, and global enterprises with 10,000+ employees - 0.56%.

Customers of The Hotels Network BenchDirect include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified The Hotels Network BenchDirect customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.