List of Unicepta Platform Customers
Cologne, 50677,
Germany
Since 2010, our global team of researchers has been studying Unicepta Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Unicepta Platform for PR and Media Communication from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Unicepta Platform for PR and Media Communication include: Adidas Germany, a Germany based Retail organisation with 8312 employees and revenues of $23.19 billion, British Airways, a United Kingdom based Transportation organisation with 35000 employees and revenues of $13.74 billion, Bayer Cropscience Germany, a Germany based Life Sciences organisation with 2300 employees and revenues of $2.70 billion and many others.
Contact us if you need a completed and verified list of companies using Unicepta Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Unicepta Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas Germany | Retail | 8312 | $23.2B | Germany | Unicepta | Unicepta Platform | PR and Media Communication | 2022 | n/a |
In 2022, Adidas Germany deployed the Unicepta Platform for PR and Media Communication, aligning Unicepta's media intelligence and PR measurement services with the company’s brand and corporate communications functions. The implementation targeted Adidas Germany’s PR and communications organization with coverage extending into the DACH and broader EMEA region, reflecting Unicepta’s role as a provider to major global brands in the area.
The Unicepta Platform configuration emphasized reputation management, media monitoring and analytics modules, consistent with Unicepta’s product focus and the acquirer announcement. Functional workflows implemented included continuous media tracking, sentiment and thematic analysis, coverage attribution and consolidated PR measurement reporting to support ongoing reputation work and campaign evaluation.
Operational scope centered on centralized media intelligence for brand communications and corporate PR teams across Adidas Germany and regional EMEA stakeholders, enabling unified access to monitoring and measurement data. Governance changes introduced standardized reporting templates and consolidated PR measurement processes to create consistent insight delivery across stakeholders and to support decision making within communications and marketing functions.
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Bayer Cropscience Germany | Life Sciences | 2300 | $2.7B | Germany | Unicepta | Unicepta Platform | PR and Media Communication | 2022 | n/a |
In 2022, Bayer Cropscience Germany implemented the Unicepta Platform for PR and Media Communication. The deployment targeted corporate communications and reputation management across Germany, reflecting Unicepta's positioning for enterprise media monitoring and analytics.
The Unicepta Platform configuration emphasized media monitoring and analytics modules for PR and reputation, using media ingestion, sentiment and trend analysis, and customizable reporting workflows typical of PR and Media Communication solutions. Implementation centered on centralizing press and social media intelligence, delivering structured analytics and reports to communications stakeholders.
Operational coverage included Bayer Cropscience Germany's corporate communications and public affairs teams, consolidating German language and regional media sources into a single intelligence layer. Governance focused on centralized reporting and standardized analytics consumption by communications leads, with the Unicepta Platform serving as the primary media monitoring and analytics service for PR and reputation use cases.
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British Airways | Transportation | 35000 | $13.7B | United Kingdom | Unicepta | Unicepta Platform | PR and Media Communication | 2020 | n/a |
In 2020, British Airways engaged the Unicepta Platform to support media monitoring and measurement for its 'Charting a Path to Recovery' PR work in the United Kingdom. The engagement used Unicepta Platform capabilities in media monitoring and campaign measurement within the PR and Media Communication category, establishing Unicepta Platform as the media intelligence tool for British Airways corporate communications.
Implementation centered on modules for continuous media ingestion, automated tagging and classification, sentiment and share of voice metrics, and campaign-level measurement and reporting, consistent with standard PR and Media Communication functional workflows. Configuration focused on earned media tracking and campaign measurement outputs, producing dashboards and reports aligned to campaign narratives and stakeholder requirements.
Operational coverage targeted British Airways communications activity in the United Kingdom, with measurement outputs consumed by the PR and communications organization to inform messaging and campaign refinement. The engagement was highlighted in an AMEC Awards 2021 shortlist, reflecting the media monitoring and campaign measurement work performed via the Unicepta Platform.
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