List of UXPressia Customer Journey Map (CJP) Customers
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Since 2010, our global team of researchers has been studying UXPressia Customer Journey Map (CJP) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased UXPressia Customer Journey Map (CJP) for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using UXPressia Customer Journey Map (CJP) for Customer Experience include: Michelin, a France based Manufacturing organisation with 129832 employees and revenues of $29.81 billion, FirstGroup, a United Kingdom based Transportation organisation with 29000 employees and revenues of $6.20 billion, American Equity, a United States based Banking and Financial Services organisation with 995 employees and revenues of $448.0 million, StepChange Debt Charity, a United Kingdom based Non Profit organisation with 1175 employees and revenues of $75.0 million and many others.
Contact us if you need a completed and verified list of companies using UXPressia Customer Journey Map (CJP), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Equity | Banking and Financial Services | 995 | $448M | United States | UXPressia | UXPressia Customer Journey Map (CJP) | Customer Experience | 2022 | n/a |
In 2022, American Equity implemented UXPressia Customer Journey Map (CJP) to expand its digital presence and formalize customer journey and persona mapping within its annuities and insurance business. UXPressia Customer Journey Map (CJP) was adopted as a Customer Experience application to establish a centralized, purpose-built repository for journey maps and personas used by digital experience and CRM teams across the United States, building on prior Visio artifacts. The implementation emphasized standardized artifacts and reusable journey templates rather than ad hoc diagramming approaches.
The CX team created about 15 personas and multiple journey maps inside UXPressia Customer Journey Map (CJP), and those artifacts were explicitly used to inform IT, Operations and Development for future-state design. Workstreams focused on mapping touchpoints, documenting customer satisfaction and effort metrics, and creating handoffs to product and engineering groups for design and delivery. Operational scope covered digital experience and CRM process areas in the United States, with the journey maps serving as the primary artifact for cross-functional collaboration and for tracking customer satisfaction and effort metrics as stated outcomes of the initiative.
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FirstGroup | Transportation | 29000 | $6.2B | United Kingdom | UXPressia | UXPressia Customer Journey Map (CJP) | Customer Experience | 2020 | n/a |
In 2020, FirstGroup implemented UXPressia Customer Journey Map (CJP) to formalize mapping of passenger and candidate experiences. The deployment sits in the Customer Experience portfolio and was adopted by customer experience and talent acquisition stakeholders to document end-to-end touchpoints on the public careers site and other customer-facing channels.
The UXPressia Customer Journey Map (CJP) rollout emphasized persona definition, journey stages, touchpoint inventories, and scenario visualizations as core configuration areas. Implementation included explicit alignment of journey artifacts with the in-house chatbot on FirstGroup's careers site, mapping conversational flows to identified touchpoints. Governance centered on a centralized journey repository, version control of map artifacts, and stakeholder sign-off checkpoints to convert journey insights into updated content and chatbot script changes for recruitment and customer engagement workflows.
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Michelin | Manufacturing | 129832 | $29.8B | France | UXPressia | UXPressia Customer Journey Map (CJP) | Customer Experience | 2018 | n/a |
In 2018, Michelin implemented UXPressia Customer Journey Map (CJP) to create customer personas and later to build customer journey maps. The deployment supported regional go-to-market and communication strategies within marketing/CX for global and regional projects based in France.
UXPressia Customer Journey Map (CJP) has been used as a Customer Experience tool to codify shared persona artifacts and to visualize journey stages and touchpoints, enabling standardized persona-based decision making. The CX team maintains a shared persona repository in UXPressia which is referenced during campaign planning and channel selection for regional launches.
Operationally the implementation centered on marketing and CX functions, with governance focused on persona stewardship and cross-regional reuse of journey artifacts to align communications. Michelin's use of UXPressia Customer Journey Map (CJP) in Customer Experience helped standardize how teams select communication channels for regional launches, improving customer communication and supporting successful regional project outcomes.
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StepChange Debt Charity | Non Profit | 1175 | $75M | United Kingdom | UXPressia | UXPressia Customer Journey Map (CJP) | Customer Experience | 2019 | n/a |
In 2019, StepChange Debt Charity implemented UXPressia Customer Journey Map (CJP) to standardize customer journey maps and personas, embedding the tool into its Customer Experience agenda for debt advice customer service in the United Kingdom. UXPressia Customer Journey Map (CJP) served as the primary application for capturing journey artifacts and persona profiles across the UX team, providing a common workspace for mapping projects.
The deployment focused on centralizing mapping artifacts and standard templates to drive consistency, with UXPressia used to author, store, and iterate journey maps and persona deliverables. Functional capabilities emphasized in the implementation included journey mapping, persona management, and a shared project repository to support repeatable customer experience workflows.
Operational scope covered the UX team and extended to cross functional stakeholders within the customer service and CX process area, enabling multiple teams to reference the same journey artifacts during service design and process review. The implementation was part of a broader ways of working transformation, positioning UXPressia as a mapping hub that supported coordinated activity across teams rather than isolated artifacts.
Governance changes centered on standardized mapping conventions and centralized stewardship of journey artifacts, which improved consistency and enabled the charity to scale user centric processes across teams as the transformation continued. Outcomes reported included improved consistency of journey documentation and a consolidated mapping practice, allowing StepChange to focus teams on customer centric process improvements.
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