List of Verisk Marketing Solutions Customers
Jersey City, 7310, NJ,
United States
Since 2010, our global team of researchers has been studying Verisk Marketing Solutions customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Verisk Marketing Solutions for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Verisk Marketing Solutions for Marketing Automation include: Plymouth Rock Assurance, a United States based Insurance organisation with 2500 employees and revenues of $2.03 billion, Ultimate Medical Academy, a United States based Education organisation with 1900 employees and revenues of $300.0 million, Penn Foster, a United States based Education organisation with 1100 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Verisk Marketing Solutions, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Verisk Marketing Solutions customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Penn Foster | Education | 1100 | $150M | United States | Verisk Analytics | Verisk Marketing Solutions | Marketing Automation | 2016 | n/a |
In 2016 Penn Foster implemented Verisk Marketing Solutions as its Marketing Automation platform for Marketing/lead generation in the United States. The deployment established Verisk Marketing Solutions as the central application for lead intake and validation across affiliate channels, aligning the company name Penn Foster, the application Verisk Marketing Solutions, and the Apps Category Marketing Automation with marketing operations.
The implementation incorporated Jornaya's TCPA compliance and real time lead monitoring capabilities to validate leads from dozens of affiliate partners, and module usage within Verisk Marketing Solutions is inferred from that original Jornaya implementation. Configuration emphasis included lead capture and validation workflows, timestamped consent and compliance logging, and real time monitoring to support enrollment lead qualification and regulatory defensibility.
Jornaya was later integrated into Verisk Marketing Solutions, creating a direct integration path between the compliance monitoring module and Verisk Analytics tooling. Operational scope focused on marketing and lead generation teams in the United States, with governance changes oriented toward documented consent handling and centralized monitoring to increase marketing team confidence in affiliate-sourced enrollment leads.
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Plymouth Rock Assurance | Insurance | 2500 | $2.0B | United States | Verisk Analytics | Verisk Marketing Solutions | Marketing Automation | 2016 | n/a |
In 2016, Plymouth Rock Assurance deployed consumer-journey analytics through Jornaya, which was later folded into Verisk Marketing Solutions, as part of its Marketing Automation capabilities. The implementation focused on inbound lead qualification for Marketing/CRM and sales channels in the United States, instrumenting lead intake to capture duration and age signals at point of capture.
Verisk Marketing Solutions was used to filter leads by duration and age, applying analytics-driven criteria to block or route suspect submissions before they entered downstream marketing workflows. Functional capabilities implemented included behavioral lead filtering and automated gating of high-risk leads, with profile signals passed into Marketing/CRM processes to support sales follow up.
The deployment operated across marketing and sales operations within the United States, integrating consumer-journey analytics into existing lead flows for lead-to-sale pipelines. Governance changes oriented around automated lead acceptance rules and fraud screening at capture, and the outcome reported was a reduction in fraud and an improvement in lead-to-sale conversion rates.
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Ultimate Medical Academy | Education | 1900 | $300M | United States | Verisk Analytics | Verisk Marketing Solutions | Marketing Automation | 2016 | n/a |
In 2016, Ultimate Medical Academy deployed Verisk Marketing Solutions as its Marketing Automation platform for marketing and lead generation. The deployment incorporated Jornaya's lead intelligence suite to identify low-quality and duplicate vendor leads, a capability that was subsequently integrated into Verisk Marketing Solutions. The implementation focused on United States marketing operations and vendor lead channels.
Configuration emphasized lead intelligence, deduplication, and vendor lead validation workflows, aligning with Marketing Automation functional patterns for lead quality filtration and routing. Verisk Marketing Solutions was used to centralize lead intake and to automate cleansing and deduplication before leads entered recruitment pipelines, improving the upstream quality of prospects for admissions teams.
Governance centered on standardizing vendor lead acceptance criteria and formalizing operational handoffs between marketing and enrollment functions, enabling consistent vendor lead validation and routing. Outcomes reported in the deployment notes include increased student start rates and improved marketing efficiency as a result of the lead intelligence and deduplication capability.
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Buyer Intent: Companies Evaluating Verisk Marketing Solutions
- Sohu.com Limited, a China based Professional Services organization with 4900 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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