List of VIN IQ Customers
VIN IQ
960 Quayside Dr,
New Westminster, V3M 6G2, BC,
Canada
New Westminster, V3M 6G2, BC,
Canada
1 855-520-9177
Professional Services
15
$2M
Since 2010, our global team of researchers has been studying VIN IQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased VIN IQ for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using VIN IQ for Marketing Analytics include: Weston Volvo Cars, a United States based Automotive organisation with 101 employees and revenues of $236.0 million, Pierre Auto Group, a United States based Automotive organisation with 150 employees and revenues of $180.0 million, United Nissan Reno, a United States based Automotive organisation with 85 employees and revenues of $75.0 million, Team Automotive Group, a United States based Automotive organisation with 170 employees and revenues of $71.0 million, Middletown Honda, a United States based Automotive organisation with 160 employees and revenues of $67.0 million and many others.
Contact us if you need a completed and verified list of companies using VIN IQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The VIN IQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mazda Of Claremont | Automotive | 45 | $4M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
In 2024 Mazda Of Claremont implemented VIN IQ as its Marketing Analytics solution for the Claremont, California marketing program. The engagement focused on applying VIN-level measurement to paid marketing and vendor spend for a single-store dealership operation.
VIN IQ was used to provide VIN-level marketing analytics, attribution and campaign optimization for paid channels. Module usage was likely centered on VIN IQ Reveal and VIN IQ Impact, enabling VIN-level campaign performance visibility, paid traffic to sold VIN mapping, and vendor performance analysis consistent with Marketing Analytics workflows.
Operational scope covered the dealership marketing function and vendor management for Mazda Of Claremont, with analysis applied directly to paid media buys and vendor spend decisions. Governance shifted toward data-driven campaign reallocation and vendor cost controls, as the analytics outputs were used to identify and cut unnecessary spend and re-prioritize media investments.
The implementation produced explicit outcomes reported in the case study, including a 46% reduction in unnecessary spend, a 40% improvement in marketing spend efficiency, and an 18% increase in sold VINs from paid traffic for the Claremont program. These results reflect the application of VIN IQ Marketing Analytics to improve paid marketing efficiency and sold-VIN attribution for dealership marketing operations.
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Middletown Honda | Automotive | 160 | $67M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
In 2024, Middletown Honda implemented VIN IQ, deploying VIN IQ Impact to support targeted digital advertising at its dealership in Middletown, New York. VIN IQ is used as a Marketing Analytics application to measure vehicle-level exposure and inform paid search budgets. The deployment focused on integrating VIN IQ Impact with Google Search Ads to surface underexposed inventory.
VIN IQ Impact was configured to reallocate Google Ads budget toward underexposed vehicles, combining vehicle exposure signals with campaign bid and budget adjustments. Functional capabilities implemented included vehicle-level exposure analytics, campaign optimization workflows, and sales attribution tied to Google Search Ads. The implementation centralized advertising decisions within the marketing function and operationalized a feedback loop from campaign performance into budget allocation.
Governance changes included campaign-level budget reallocation processes and tightened coordination between marketing and dealership sales to attribute sales to paid search activity. As reported in the case study, the VIN IQ Impact integration with Google Search Ads yielded a 44.7% increase in vehicle exposure, a 14.1% increase in sales attributed to the Google Ads campaigns, and a 38.7% reduction in cost per sale. These outcomes were produced by using VIN IQ Impact to optimize Google Search Ads campaigns and reassign spend toward underexposed inventory.
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Pierre Auto Group | Automotive | 150 | $180M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2025 | n/a |
In 2025, Pierre Auto Group implemented VIN IQ, a Marketing Analytics application, on its public website to centralize vehicle interaction and campaign measurement data. VIN IQ is deployed to capture VIN level engagement and visitor behavior directly from the dealer digital storefront, providing reporting and visualization that support marketing and sales decision making.
The implementation emphasizes typical Marketing Analytics capabilities, including VIN level interaction tracking, campaign attribution and conversion funnel analysis, audience segmentation, and dashboarding for campaign and inventory performance. VIN IQ is configured to surface VIN centric metrics and web behavioral signals in role based dashboards used by marketing and sales teams, enabling lead capture workflows and prioritization of in market shoppers.
Operational coverage is scoped to the company website and digital showroom interfaces, with data consumption concentrated in marketing and dealer sales operations. Governance for the deployment centers on data quality controls, tagging standards for consistent VIN and campaign attribution, and role based access to analytics dashboards, accompanied by phased training for marketing and sales users to operationalize insights from VIN IQ.
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Team Automotive Group | Automotive | 170 | $71M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
In 2024, Team Automotive Group began using VIN IQ to centralize campaign performance reporting across its multi location dealer group in North Carolina. VIN IQ is deployed as a Marketing Analytics application, with VIN IQ Reveal used for dealer group reporting and campaign ROI comparisons across locations.
The deployment focused on the VIN IQ Reveal capabilities, configuring location hierarchies, consolidated dashboards, and channel level campaign ROI views to enable side by side comparisons of marketing programs across dealerships. Functional workflows emphasized campaign level attribution, spend allocation visibility, and comparative reporting to surface channel level performance differences and identify low ROI initiatives.
Operational scope covered group marketing for the dealer group, enabling marketing and finance stakeholders to compare programmatic display performance against other channels. The analysis uncovered low ROI from programmatic display and enabled swift reallocation of spend to higher performing channels, driving changes in campaign budgeting processes and improving group marketing outcomes.
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United Nissan Reno | Automotive | 85 | $75M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2025 | n/a |
In 2025, United Nissan Reno deployed VIN IQ on its website to capture vehicle-level marketing signals. United Nissan Reno implemented VIN IQ as a Marketing Analytics solution embedded into public inventory and vehicle detail pages to surface VIN-level behavioral data for marketing and sales functions.
The deployment is implemented as website instrumentation, using VIN IQ to decode VINs, correlate visitor interactions with specific vehicles, and populate vehicle-level event streams for on site analytics and remarketing workflows. Configuration work concentrated on tagging inventory pages and vehicle detail pages, mapping VIN-derived attributes to session and event records to support attribution and audience segmentation within the dealership digital stack.
Operational scope centers on the dealership marketing team and Internet sales staff, with the internal digital team owning tag deployment and configuration. Governance activities focused on a staged rollout across site inventory pages, verification of VIN capture and event fidelity, and alignment with web analytics privacy and data retention practices relevant to Marketing Analytics.
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Automotive | 101 | $236M | United States | VIN IQ | VIN IQ | Marketing Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating VIN IQ
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD VIN IQ Coverage
VIN IQ is a Marketing Analytics solution from VIN IQ.
Companies worldwide use VIN IQ, from small firms to large enterprises across 21+ industries.
Organizations such as Weston Volvo Cars, Pierre Auto Group, United Nissan Reno, Team Automotive Group and Middletown Honda are recorded users of
VIN IQ for Marketing Analytics.
Companies using VIN IQ are most concentrated in Automotive, with adoption spanning over 21 industries.
Companies using VIN IQ are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of VIN IQ across Americas, EMEA, and APAC.
Companies using VIN IQ range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of VIN IQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified VIN IQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.