List of Visualfabriq Marketing Events Master Customers
Maarssen, 3605 LT,
Netherlands
Since 2010, our global team of researchers has been studying Visualfabriq Marketing Events Master customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visualfabriq Marketing Events Master for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visualfabriq Marketing Events Master for Marketing Automation include: Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, Perfetti Van Melle, a Italy based Consumer Packaged Goods organisation with 18200 employees and revenues of $3.52 billion, Heineken Netherlands, a Netherlands based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using Visualfabriq Marketing Events Master, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Heineken Netherlands | Consumer Packaged Goods | 4000 | $1.1B | Netherlands | Visualfabriq | Visualfabriq Marketing Events Master | Marketing Automation | 2023 | n/a |
In 2023, Heineken Netherlands leveraged Visualfabriq's AI prediction models to improve trade promotion forecasting and decision-making. Visualfabriq's May 2023 case study presents Heineken Netherlands as using Visualfabriq Marketing Events Master as a Marketing Automation solution to support marketing and activation planning in the Netherlands.
Deployment emphasized predictive promotion forecasting and event-level activation planning, with AI-driven promotional prediction and demand uplift capabilities informing promotional mix and timing. Visualfabriq Marketing Events Master centralized event calendars, supported scenario simulation and planning workflows, and aligned promotional forecasting outputs with marketing activation processes.
Operational scope covered marketing and commercial activation teams in the Netherlands, with a focus on trade promotion and in-market activation planning. The implementation supplied predictive outputs into campaign planning and trade promotion cycles to support decision workflows for promotion selection and scheduling.
The Visualfabriq case study reports more accurate promotional predictions and improved profitability as outcomes of the approach. Public materials focus on embedding AI prediction models within Marketing Automation planning processes to strengthen trade promotion decision-making rather than detailing governance or partner arrangements.
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Perfetti Van Melle | Consumer Packaged Goods | 18200 | $3.5B | Italy | Visualfabriq | Visualfabriq Marketing Events Master | Marketing Automation | 2023 | n/a |
In 2023, Perfetti Van Melle deployed Visualfabriq Marketing Events Master as part of its Marketing Automation footprint to support promotion and trade processes in the Netherlands. The company presented a user story in May 2023 that describes using Visualfabriq to drive trade promotion efficiency and effectiveness, and to create win win scenarios with retailers, indicating the Marketing Events Master was applied to promotional project approaches and retailer collaboration.
The Visualfabriq Marketing Events Master implementation focuses on event orchestration and promotion lifecycle management, with configuration of promotional project templates, approval workflows, campaign scheduling, and retailer engagement workflows typical of Marketing Automation platforms. Functional capability emphasis is on promotional project planning and coordination, enabling marketing and commercial teams to standardize promotion execution and manage multi party retailer initiatives.
Operational coverage centers on marketing and trade teams in the Netherlands, aligning promotional governance and project level decision making across marketing and sales functions. The deployment positions Visualfabriq Marketing Events Master as the Marketing Automation backbone for Perfetti Van Melle for trade promotion orchestration and retailer collaboration, and the published user story explicitly cites improved trade promotion efficiency and more collaborative retailer outcomes.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Visualfabriq | Visualfabriq Marketing Events Master | Marketing Automation | 2023 | n/a |
In 2023 Reckitt Benckiser implemented Visualfabriq Marketing Events Master as part of its Marketing Automation tooling to support marketing activation and related commercial processes in the United Kingdom. This deployment aligns with Visualfabriq case documentation from May 2023 that highlights Reckitt Benckiser using Visualfabriq’s Claims module to streamline claims management and accrual processes, improving accuracy and the matching of retailer claims.
The implementation combined explicit use of the Claims module with the Visualfabriq Marketing Events Master configuration to align event orchestration and activation planning with commercial accrual workflows. Configuration work emphasized mapping marketing events to financial accrual triggers and codifying claims validation logic, leveraging typical Marketing Automation capabilities such as campaign-event linkage, rules-based matching, and automated accrual posting workflows.
Operational coverage centered on marketing, commercial and finance functions within Reckitt Benckiser’s UK organization, enabling a tighter handoff between activation planning and retailer claim settlement. The scope emphasized standardized claims workflows and centralized control of event-to-claim data to reduce reconciliation effort and improve retailer claim matching accuracy.
Governance focused on workflow standardization and operational controls across activation and claims processes, with a phased adoption approach within the UK commercial footprint. Explicit outcomes documented in the Visualfabriq user story include improved accuracy and better matching of retailer claims and more consistent accrual processes tied to marketing activations.
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