List of Yellowbrick Data Warehouse Customers
Yellowbrick Data
660 W Dana St,
Mountain View, 94041, CA,
United States
Mountain View, 94041, CA,
United States
1 897-492-3282
Professional Services
130
$13M
Since 2010, our global team of researchers has been studying Yellowbrick Data Warehouse customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Yellowbrick Data Warehouse for Data Warehouse from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Yellowbrick Data Warehouse for Data Warehouse include: American Express, a United States based Banking and Financial Services organisation with 75100 employees and revenues of $65.95 billion, Nielsen, a United States based Professional Services organisation with 15000 employees and revenues of $3.50 billion, Catalina, a United States based Professional Services organisation with 1000 employees and revenues of $500.0 million, TEOCO, a United States based Professional Services organisation with 1000 employees and revenues of $140.0 million, g2o, a United States based Professional Services organisation with 550 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using Yellowbrick Data Warehouse, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Yellowbrick Data Warehouse customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Express | Banking and Financial Services | 75100 | $65.9B | United States | Yellowbrick Data | Yellowbrick Data Warehouse | Data Warehouse | 2021 | n/a |
In 2021, American Express migrated from IBM Netezza Appliance to Yellowbrick Data Warehouse. The initiative targeted enterprise reporting and analytical workloads within the company Data Warehouse footprint. The Yellowbrick Data Warehouse implementation served as the central analytical store for ETL processes managed with Informatica PowerCenter.
Implementation work focused on translating and validating existing Informatica mappings, mapplets and reusable transformations to execute against Yellowbrick Data Warehouse. Functional capabilities implemented included Change Data Capture using Update Strategy and Lookup transformations, complex SCD type 1 and type 2 processing, partitioning to improve session performance, and orchestration of parallel loads. Developers modified mappings using transformations such as Filter, Expression, Sequence Generator, Joiner, Router, Union and Stored Procedure to preserve existing business rules.
Data flows were organized into prestage, staging and Yellowbrick Data Warehouse target layers, with extraction from flat files and other relational databases. Integration points included downstream feed generation for multiple regions and execution monitoring for parallel loads to maintain parity with existing Informatica code. Migration activities included running migrated code for multiple regions and performing data validation and functionality validation after downstream feed generation.
Governance and operational controls encompassed maintained mapping documents, design documentation, unit testing and promotion of Informatica PowerCenter code across environments. Delivery followed Agile Scrum practices and included performance tuning, identification and remediation of mapping bottlenecks, and synchronization checks to ensure the converted Yellowbrick Data Warehouse code remained in sync with existing Informatica functionality.
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Catalina | Professional Services | 1000 | $500M | United States | Yellowbrick Data | Yellowbrick Data Warehouse | Data Warehouse | 2022 | n/a |
In 2022, Catalina migrated its data platform from an IBM Netezza Appliance to the Yellowbrick Data Warehouse, adopting a Data Warehouse solution to retain compatibility with existing analytic workloads. The move aligned Catalina with Yellowbrick’s positioning as a broadly compatible upgrade for Netezza bases and reflects a migration path pursued by other large Netezza users cited by the vendor.
The Yellowbrick Data Warehouse deployment emphasized compatibility with Netezza data models and SQL workloads, preserving existing analytics semantics while bringing Yellowbrick’s high-performance columnar processing and multi and hybrid cloud capabilities into play. Implementation work focused on provisioning the Yellowbrick Data Warehouse environment, validating query and ETL compatibility, and configuring analytic storage and compute segmentation consistent with standard data warehouse architectures.
Catalina’s migration was supported through a reseller partnership channel that included Smart Associates, a services team positioned to deliver Netezza-to-Yellowbrick migration and after life support using engineers with prior Netezza experience. Operational coverage centered on migrating Netezza workloads and integrating them into Yellowbrick for continued reporting and analytics, with the partner enabling data migration, compatibility testing, and cloud onboarding services.
Governance and rollout emphasized a predictable migration path for Netezza customers, leveraging compatibility testing and phased cutovers to align existing processes with Yellowbrick operational models. Yellowbrick has been described in vendor communications as the simplest, most compatible upgrade for the IBM Netezza base, and customer commentary referenced in the announcement indicates users, including Catalina, have been satisfied after moving to Yellowbrick.
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g2o | Professional Services | 550 | $60M | United States | Yellowbrick Data | Yellowbrick Data Warehouse | Data Warehouse | 2019 | n/a |
In 2019 g2o implemented Yellowbrick Data Warehouse as part of a migration engagement for Alliance Data Systems, replacing an IBM Netezza Appliance. The engagement was executed as a project management-led migration, with g2o responsible for release planning, schedule control, and risk assessments tied to the Data Warehouse transition.
Implementation scope centered on an inventory work stream to catalog and prioritize queries, and a communications work stream to educate Alliance Data users and produce a Yellowbrick Data Warehouse manual. Project activities included interviews to determine query criticality, prioritization of work streams based on dependencies, and formulation of contingency mitigation strategies to protect cutover timelines.
Technical execution emphasized replatforming analytic workloads to Yellowbrick Data Warehouse, coordinating changes to ETL and query routing, and capacity planning to align resources with expected query loads. The project manager directed resource and capacity planning to address changing resource requirements, and managed status meetings and stakeholder communications to track progress and surface issues.
Governance and rollout were structured around iterative release planning and stakeholder engagement, with formal risk assessments and contingency plans documented during execution. Operational coverage focused on Alliance Data users, with training and documentation delivered to support adoption of Yellowbrick Data Warehouse and to stabilize analytic operations post migration.
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Nielsen | Professional Services | 15000 | $3.5B | United States | Yellowbrick Data | Yellowbrick Data Warehouse | Data Warehouse | 2022 | n/a |
In 2022, Nielsen migrated from an IBM Netezza Appliance to the Yellowbrick Data Warehouse, adopting a Data Warehouse platform positioned for multi and hybrid cloud operation. The move aligned Nielsen with other large Netezza users executing a compatibility-focused migration path to Yellowbrick, and it is documented as part of a broader wave of Netezza-to-Yellowbrick implementations.
The Yellowbrick Data Warehouse deployment at Nielsen centered on core data warehousing capabilities, including SQL-compatible analytics, persistent columnar storage, and consolidated analytics workload support typical of modern Data Warehouse platforms. Configuration work emphasized compatibility with existing Netezza SQL workloads to reduce query refactoring, and the implementation was organized to preserve Nielsen’s existing ingestion and analytical query patterns.
Integrations focused on replacing the IBM Netezza Appliance as the central analytic store and interoperating with Nielsen’s downstream reporting and data engineering workflows. The project used migration services to map data structures and cut over analytics workloads, while retaining operational continuity for Nielsen’s measurement and analytics functions.
Implementation governance incorporated third party migration and after life support services, leveraging Smart Associates’ Netezza expertise to plan compatibility testing, migration sequencing, and cutover. The engagement emphasized predictable migration planning and multi cloud deployment options, and Nielsen’s Yellowbrick Data Warehouse adoption reflected a structural shift in their enterprise analytics infrastructure away from the IBM Netezza Appliance.
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TEOCO | Professional Services | 1000 | $140M | United States | Yellowbrick Data | Yellowbrick Data Warehouse | Data Warehouse | 2022 | n/a |
In 2022, TEOCO migrated from an IBM Netezza Appliance to Yellowbrick Data Warehouse in a Data Warehouse implementation intended to preserve Netezza compatibility while enabling cloud deployment. The engagement established Yellowbrick's multi cloud architecture as the platform for TEOCO's analytics and reporting workloads.
The Yellowbrick Data Warehouse deployment emphasized Netezza SQL and data format compatibility to provide a streamlined migration path, leveraging Yellowbrick's columnar performance engine and native data warehouse services. Functional capabilities implemented included high performance analytics, SQL based warehousing, and multi and hybrid cloud support, with configuration aimed at minimizing changes to existing query semantics.
Smart Associates served as the reseller and migration services provider, supplying a team of former IBM Netezza support engineers to execute migration and after life support activities. Integrations focused on rehosting Netezza datasets and workloads onto Yellowbrick while maintaining existing data pipelines and BI consumers to avoid application refactoring. The operational scope targeted enterprise analytics across TEOCO rather than a single application pilot.
Governance and rollout followed a migration led approach with coordinated vendor and reseller support to de risk cutover and stabilize post migration operations. Public partner communications positioned Yellowbrick as offering significantly better performance, easier migration, cloud support, and more predictable pricing compared with IBM's Mako generation Netezza systems. The move places TEOCO among other large Netezza customers that adopted Yellowbrick Data Warehouse in 2022.
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Buyer Intent: Companies Evaluating Yellowbrick Data Warehouse
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Yellowbrick Data Warehouse. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Yellowbrick Data Warehouse for Data Warehouse include:
- Banca Afirme, a Mexico based Banking and Financial Services organization with 2700 Employees
- Pilot Flying J, a United States based Retail company with 30000 Employees
- Galvanize, a United States based Education organization with 500 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Banca Afirme | Banking and Financial Services | 2700 | $510M | Mexico | 2026-04-01 |
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Pilot Flying J | Retail | 30000 | $45.0B | United States | 2025-02-20 |
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Galvanize | Education | 500 | $50M | United States | 2024-11-08 |
FAQ - APPS RUN THE WORLD Yellowbrick Data Warehouse Coverage
Yellowbrick Data Warehouse is a Data Warehouse solution from Yellowbrick Data.
Companies worldwide use Yellowbrick Data Warehouse, from small firms to large enterprises across 21+ industries.
Organizations such as American Express, Nielsen, Catalina, TEOCO and g2o are recorded users of
Yellowbrick Data Warehouse for Data Warehouse.
Companies using Yellowbrick Data Warehouse are most concentrated in Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.
Companies using Yellowbrick Data Warehouse are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Yellowbrick Data Warehouse across Americas, EMEA, and APAC.
Companies using Yellowbrick Data Warehouse range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 60%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 40%.
Customers of Yellowbrick Data Warehouse include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Yellowbrick Data Warehouse customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Warehouse.