List of Zappi Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Zappi customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zappi for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zappi for Customer Experience include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, McDonald’s, a United States based Leisure and Hospitality organisation with 150000 employees and revenues of $25.92 billion, Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion and many others.
Contact us if you need a completed and verified list of companies using Zappi, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zappi customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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McDonald’s | Leisure and Hospitality | 150000 | $25.9B | United States | Zappi | Zappi | Customer Experience | 2021 | n/a |
In 2021, McDonald’s deployed Zappi’s Prioritize It concept-testing solution in the United States to evaluate early-stage McFlurry flavors. McDonald’s used Zappi in the Customer Experience category to build a roughly 200-concept database designed to accelerate menu innovation pipelines. The deployment was scoped to marketing and product innovation teams to provide rapid consumer feedback at the concept stage.
The implementation centered on Zappi’s Prioritize It workflows for concept testing and prioritization, capturing early consumer-fit signals and creating a searchable concept portfolio to support decision gating. Functional capabilities implemented included early-stage concept evaluation, centralized concept portfolio capture, and prioritization aligned to company goals and marketing briefs. Zappi’s Prioritize It was used to rank concepts against consumer fit criteria and internal strategic objectives.
Governance changes embedded Prioritize It as a required validation step before advancing menu ideas, integrating the concept-testing cadence into McDonald’s idea-to-launch workflow across US marketing and innovation functions. The rollout produced a repeatable concept database to inform ongoing flavor selection and decision making. The program resulted in two McFlurry flavors being prioritized based on consumer fit and company goals.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Zappi | Zappi | Customer Experience | 2021 | n/a |
In 2021, PepsiCo deployed Zappi as a global Customer Experience application within its marketing and innovation organization. Zappi was used to power a scalable innovation insights ecosystem for product concept evaluation and optimization across PepsiCo’s global snack portfolio. The implementation leveraged Zappi Prioritize It and Activate It to structure concept testing, prioritization workflows, and iterative optimization loops. The configuration emphasized repeatable concept evaluation and decisioning processes to move ideas toward validated innovation outcomes.
The program operated across global marketing and innovation teams and aligned insight outputs to product development decision processes and brand team roadmaps. Using Zappi Prioritize It and Activate It, PepsiCo identified seven winning innovations and moved from ideation to innovation 60% faster than PepsiCo’s global average. Governance centered on standardized testing protocols and a staged prioritization cadence to accelerate decision making and operationalize consumer insight. The Zappi deployment demonstrates Customer Experience application usage to compress concept validation cycles and scale insight-driven innovation across a large consumer packaged goods portfolio.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Zappi | Zappi | Customer Experience | 2022 | n/a |
In 2022, Reckitt Benckiser engaged Zappi to run an agile concept testing program aimed at building a five-year innovation pipeline for its intimate-wellness brands in the United Kingdom. The engagement used Zappi as the Customer Experience application to generate custom attitudinal norms and to test over 100 concepts within a marketing and innovation context.
The implementation centered on iterative concept testing workflows and normative benchmarking capabilities, with inferred use of the Prioritize It module to support concept scoring and prioritization for pipeline planning. Functional activities included survey design, attitudinal norm creation, concept diagnostics, and portfolio prioritization processes consistent with Customer Experience platforms.
Operational scope covered Reckitt Benckiser marketing and innovation teams in the United Kingdom, with outputs feeding the firmwide innovation pipeline and decision process. The Zappi Customer Experience deployment delivered faster decision-making and stronger benchmarks for concept selection, as reported in the engagement summary.
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