List of Zendesk Sell (ex Base CRM) Customers
San Francisco, 94103, CA,
United States
Since 2010, our global team of researchers has been studying Zendesk Sell (ex Base CRM) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zendesk Sell (ex Base CRM) for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zendesk Sell (ex Base CRM) for Sales Automation include: Staples Canada, a Canada based Retail organisation with 15000 employees and revenues of $2.30 billion, Roblox, a United States based Professional Services organisation with 2128 employees and revenues of $2.23 billion, Funko, a United States based Manufacturing organisation with 1466 employees and revenues of $1.32 billion, Conrad Electronic, a Germany based Retail organisation with 3500 employees and revenues of $1.00 billion, CarParts.com, a United States based Retail organisation with 1695 employees and revenues of $676.0 million and many others.
Contact us if you need a completed and verified list of companies using Zendesk Sell (ex Base CRM), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Zendesk Sell (ex Base CRM) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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APG & Co | Retail | 3000 | $350M | Australia | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2017 | n/a |
In 2017, APG & Co implemented Zendesk Sell (ex Base CRM) as its Sales Automation platform. The deployment supported customer care activities at APG & Co, a retail company based in Australia with approximately 3,000 employees and reported revenue of 350,000,000.
Operational use was concentrated in the Customer Care function where consultants operated Zendesk CRM software to manage customer relations via email, inbound calls and outbound calls. Functional capabilities in Zendesk Sell included contact and activity management, recording customer interactions and solutions, and structured activity logging consistent with Sales Automation workflows. The implementation evidence specifically cites staff recording customer interactions and solutions as part of day to day case management.
The implementation ran alongside AP21 Magento software used for ecommerce operations, with staff using Zendesk Sell to log communications and link customer service activity to online order handling. Architecture and deployment details are consistent with a cloud based CRM used by frontline customer care teams to centralize interaction records and sales activity tracking.
Governance focused on operational CRM usage by Customer Care consultants, with documented activity from a Customer Care Consultant role between June 2017 and August 2017 operating Zendesk CRM software and recording customer interactions. Zendesk Sell (ex Base CRM) therefore served as the Sales Automation system for customer relations and activity tracking within APG & Co during 2017.
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BookingPal | Professional Services | 200 | $30M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2013 | n/a |
In 2013 BookingPal implemented Zendesk Sell (ex Base CRM) as its Sales Automation solution, deploying the application on its website to centralize sales intake and pipeline management. The implementation positioned Zendesk Sell to serve core sales and revenue functions across the organization, aligning website lead capture with CRM workflows.
The deployment emphasized Sales Automation functional modules including contact and lead management, opportunity and pipeline configuration, activity and task tracking, and email interaction logging, consistent with Zendesk Sell capabilities. Reporting and dashboarding were configured to reflect deal stages and sales velocity, enabling standardized opportunity progression and activity-based selling.
BookingPal embedded Zendesk Sell on its public website to capture inbound inquiries and route them directly into CRM workflows, supporting sales and account management teams. Operational scope covered sales and revenue operations at the company level, with user role controls and pipeline permissions applied to enforce data stewardship.
Governance focused on standardizing pipeline stages, defining activity-driven workflows, and instituting access controls and user onboarding practices to ensure consistent CRM use. The implementation integrated website lead capture with Zendesk Sell to create an end-to-end sales intake to opportunity lifecycle within the Sales Automation platform.
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CarParts.com | Retail | 1695 | $676M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2016 | n/a |
In 2016, CarParts.com deployed Zendesk Sell (ex Base CRM) as a Sales Automation application to centralize sales activity and provide a single system of record for opportunity management. The deployment positioned Zendesk Sell as the primary tool for sales pipeline orchestration across the companys commercial organization.
Configuration work emphasized standard Sales Automation capabilities, including lead and contact management, opportunity tracking and configurable pipeline stages, activity and task tracking, email synchronization and calendar integration, mobile access for field reps, and built-in reporting and dashboards. Implementation included customized data models and fields to capture automotive product identifiers and pricing attributes, and automation rules to support staged sales cadence and follow up workflows.
The implementation was delivered into an environment where IT and support teams had existing experience with Zendesk and Jira, creating a requirement to align customer identifiers and reference points between sales records and service tickets. Integration planning focused on record mapping, ticket reference surfaces, and ensuring sales context was accessible to support without duplicating customer profiles.
Governance and rollout followed a sales operations led approach with staged onboarding by selling segments, role based access controls, and formal data hygiene and pipeline governance rules to enforce consistent opportunity qualification and lifecycle stages. Training and ongoing administration were organized to sustain Sales Automation processes within the commercial and account management functions.
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Retail | 3500 | $1.0B | Germany | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2017 | n/a |
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Professional Services | 80 | $8M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2020 | n/a |
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Professional Services | 135 | $1M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2014 | n/a |
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Professional Services | 170 | $26M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2018 | n/a |
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Healthcare | 10 | $1M | United Kingdom | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2024 | n/a |
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Manufacturing | 1466 | $1.3B | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2019 | n/a |
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Construction and Real Estate | 140 | $10M | Mexico | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2014 | n/a |
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Buyer Intent: Companies Evaluating Zendesk Sell (ex Base CRM)
- Kairos Technologies, a United States based Professional Services organization with 300 Employees
- Growtomation Marketing Solutions, a India based Professional Services company with 43 Employees
- Nuuday, a Denmark based Communications organization with 3075 Employees
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