List of Zeta CDP+ Customers
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Since 2010, our global team of researchers has been studying Zeta CDP+ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zeta CDP+ for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zeta CDP+ for Customer Data Platform include: Red Roof Inn, a United States based Leisure and Hospitality organisation with 6500 employees and revenues of $2.30 billion, Pep Boys, a United States based Automotive organisation with 8000 employees and revenues of $2.10 billion, Polkomtel, a Poland based Communications organisation with 2600 employees and revenues of $1.40 billion, Aerosoles, a United States based Retail organisation with 1200 employees and revenues of $130.0 million and many others.
Contact us if you need a completed and verified list of companies using Zeta CDP+, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zeta CDP+ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aerosoles | Retail | 1200 | $130M | United States | Zeta Global | Zeta CDP+ | Customer Data Platform | 2024 | n/a |
In 2024, Aerosoles deployed Zeta CDP+ from Zeta Global as an identity-first Customer Data Platform to scale customer acquisition across email and display in the United States. The deployment positioned Zeta CDP+ as the underlying identity and data layer in the solution stack supporting marketing and acquisition functions for the retail footwear brand.
The implementation emphasized identity resolution and unified customer profiles, combined with audience forecasting and segmentation capabilities to drive targeted activation. Zeta CDP+ was used to build forecasted audience cohorts, operationalize segmentation, and orchestrate activation workflows consistent with Customer Data Platform functional patterns.
Operational scope focused on email and display channel activation and centralized audience management for U.S. acquisition campaigns. The platform enabled direct activation of forecasted audiences into email and display channels, aligning profile resolution with campaign orchestration and measurement across acquisition workflows.
Governance and process changes centered on marketing operations adopting audience forecasting and identity signals to guide media spend and creative targeting. Outcomes cited in the case include a 5x return on ad spend and a 23% reduction in cost per acquisition, demonstrating measurable acquisition improvements tied to Zeta CDP+ identity and activation capabilities.
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Pep Boys | Automotive | 8000 | $2.1B | United States | Zeta Global | Zeta CDP+ | Customer Data Platform | 2024 | n/a |
Pep Boys implemented Zeta CDP+ in 2024 as a Customer Data Platform initiative using Zeta Global's integrated marketing platform. The engagement leveraged Zeta CDP+ together with Zeta's ESP to centralize customer identity and enable CRM-driven communications for automotive service and parts customers.
The implementation combined core Customer Data Platform functions such as profile unification, vehicle data linkage, segmentation, and journey orchestration with email and SMS execution through the ESP. Zeta's CDP and ESP components were configured to associate vehicle-specific signals to individual customer profiles, enabling personalized CRM journeys and targeted messaging workflows.
Operational coverage focused on Pep Boys marketing and CRM activities across the United States, with automation of acquisition and retention campaigns via email and SMS channels. The deployment centralized vehicle data into customer profiles to support lifecycle marketing, audience activation, and cross-channel message orchestration.
Vendor materials document measurable outcomes from the implementation, citing a 309% increase in click-to-conversion and $2.7M in incremental revenue attributed to the integrated CDP and ESP-driven CRM work, reflecting acquisition and retention performance improvements reported by Zeta Global.
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Polkomtel | Communications | 2600 | $1.4B | Poland | Zeta Global | Zeta CDP+ | Customer Data Platform | 2024 | n/a |
In 2024 Polkomtel implemented Zeta CDP+, a Customer Data Platform deployed as Zeta Global’s AI powered marketing cloud to create a unified customer view and enable real time lead prioritization for contact centre and CRM outreach across its Poland operations. The rollout targeted commercial engagement workflows within Polkomtel’s marketing and contact centre functions and was positioned to drive agent efficiency and outbound CRM sequencing.
Zeta CDP+ was configured to perform continuous data ingestion, identity resolution, and profile unification to build persistent customer profiles. The implementation included real time scoring and prioritization engines that surfaced high value contacts to agent interfaces and marketing queues, and on site interaction orchestration to coordinate web and telephony touchpoints supporting contact centre and marketing workflows.
Integrations were implemented to feed prioritized leads into contact centre agent desktops and CRM outreach pipelines, enabling synchronized orchestration between contact centre operations and marketing automation. The deployment used Zeta CDP+ capabilities to operationalize profile enrichment and event driven triggers for agent triage and campaign execution across Polkomtel’s customer engagement stack.
The initiative produced explicit business outcomes reported by the vendor, including a 200% increase in close rate and a 300% increase in transaction volume, attributable to real time customer data unification and lead prioritization provided by Zeta CDP+. Governance changes focused on embedding lead scoring into contact centre workflow and CRM processing to ensure consistent handling of prioritized contacts.
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Leisure and Hospitality | 6500 | $2.3B | United States | Zeta Global | Zeta CDP+ | Customer Data Platform | 2020 | n/a |
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