List of Zinklar Platform Customers
Barcelona, 08021,
Spain
Since 2010, our global team of researchers has been studying Zinklar Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zinklar Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zinklar Platform for Data Management Platform include: TELEVISA S.A. de CV, a Mexico based Communications organisation with 37463 employees and revenues of $5.65 billion, Upfield, a Netherlands based Consumer Packaged Goods organisation with 4800 employees and revenues of $1.20 billion, TOUS Spain, a Spain based Retail organisation with 110 employees and revenues of $34.0 million and many others.
Contact us if you need a completed and verified list of companies using Zinklar Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zinklar Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
TELEVISA S.A. de CV | Communications | 37463 | $5.6B | Mexico | Zinklar | Zinklar Platform | Data Management Platform | 2021 | n/a |
In 2021, TELEVISA S.A. de CV deployed the Zinklar Platform as a Data Management Platform to validate advertising effectiveness across Mexico. The implementation targeted advertising and marketing measurement, running dozens of quick-turn studies for creative testing, awareness and purchase-intent metrics, with Zinklar reporting 156 studies launched. The Zinklar Platform centralized study orchestration and rapid reporting to support media sales and campaign optimization, enabling structured creative evaluation and faster insight delivery for client-facing teams.
Operational configuration emphasized modular capabilities for creative testing workflows, standardized survey instrumentation for awareness and purchase-intent measurement, and automated reporting to accelerate decision cycles. The deployment supported marketing and media sales functions within TELEVISA S.A. de CV, embedding the Zinklar Platform into campaign evaluation and study commissioning processes. Governance and workflow changes aligned campaign measurement acceptance criteria to quick-turn study outputs, making Zinklar reports a routine input for media sales and campaign optimization activities.
|
|
|
TOUS Spain | Retail | 110 | $34M | Spain | Zinklar | Zinklar Platform | Data Management Platform | 2023 | n/a |
In 2023, TOUS Spain implemented the Zinklar Platform as a Data Management Platform to run marketing and CRM focused market research. The Zinklar Platform was provisioned to support monthly NPS tracking, competitive comparisons, market penetration studies and conjoint analysis across seven to eight key countries, and the rollout originated in Spain with regional provisioning to local store teams and country leadership.
The implementation emphasized survey orchestration and automated fieldwork workflows, combined with panel management and standardized questionnaire templates to enable repeatable monthly measurement. Zinklar Platform analytics and dashboarding were configured to deliver segmentation reporting and competitive benchmarking for marketing and CRM stakeholders. Configuration prioritized cadence, question consistency and data normalization to ensure comparability of insights across markets.
Operational coverage extended to retail operations, CRM, marketing and regional leadership, with outputs consumed at the store level for customer experience adjustments and at the leadership level for strategic planning. The platform supported store level decision making and leadership review cycles across the specified countries.
Governance established a documented monthly NPS cadence and centralized reporting to align local teams and country managers on insight driven actions. The deployment produced explicit business outcomes for TOUS Spain, including a 10 percent increase in NPS and an approximate 40 percent reduction in research costs.
|
 |
Upfield | Consumer Packaged Goods | 4800 | $1.2B | Netherlands | Zinklar | Zinklar Platform | Data Management Platform | 2020 | n/a |
In 2020 Upfield implemented the Zinklar Platform for its Iberia business unit. Upfield Iberia used the Zinklar Platform as a Data Management Platform to capture rapid consumer feedback during and after COVID-19 market shifts, supporting marketing and product innovation workflows.
The Zinklar Platform deployment emphasized rapid survey orchestration and near real time analytics to enable quick product and pricing tests. Configuration focused on short turn survey templates, automated reporting dashboards, and segmentation filters so brand and product teams could consume insights within hours. The implementation leveraged functionality typical of a Data Management Platform, including respondent targeting, results visualization, and iterative test management.
Operational scope was limited to the Iberian region and centered on marketing and product-innovation teams, with usage driven by brand and product managers executing go or no go decisions. The deployment operated as a focused market research layer that supplied continuous consumer input to product and pricing experiments, shortening test cycles for regional launches.
Governance emphasized rapid decision workflows, with the Zinklar Platform results routed to brand and product teams to accelerate approvals and iteration. The deployment delivered agility by providing results within hours for brand and product teams, enabling faster product and pricing tests and faster go or no go decisions.
|
Buyer Intent: Companies Evaluating Zinklar Platform
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||