Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Learning and Development
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Allianz | Banking and Financial Services | 156626 | $140.3B | Germany | Microsoft | Linkedin Learning | Learning and Development | 2019 | n/a | In 2019, Allianz implemented LinkedIn Learning, provided by Microsoft, as a centralized component of its Learning and Development capability for employees. The implementation emphasized immediate discoverability through simple course search and algorithmic recommendations that surface content aligned to individual learner interests. LinkedIn Learning was configured to deliver personalized learning journeys, combining on-demand courses, recommended content feeds, and curated playlists produced by the AllianzU team. Playlists and role-aligned learning paths were used to guide employees who wanted structured development relevant to Allianz, while self-paced course modules supported informal, interest-driven learning. Governance centered on the AllianzU team curating content and publishing playlists to align platform recommendations with company priorities, enabling employees to take ownership of their development. The deployment focused on learner experience, personalization, curated learning paths, and playlist management within the Learning and Development category, with Allianz employees explicitly reporting that the environment made it easy to find and follow development content at work and at their own pace. | |
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Lidl | Retail | 376000 | $134.2B | Germany | Totara Learning | Totara LMS | Learning and Development | 2016 | n/a | ||
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Consumer Packaged Goods | 53000 | $23.0B | Germany | CrossKnowledge | CK Connect | Learning and Development | 2017 | n/a |
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Professional Services | 20000 | $2.5B | Germany | Docebo | Docebo LMS | Learning and Development | 2021 | n/a |
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Professional Services | 700 | $70M | Germany | Kahoot | Kahoot Learning Platform | Learning and Development | 2020 | n/a |
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Retail | 376000 | $134.2B | Germany | SAP | SAP SuccessFactors Learning | Learning and Development | 2016 | n/a |
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Insurance | 43306 | $67.1B | Germany | SAP | SAP SuccessFactors Learning | Learning and Development | 2021 | n/a |
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Automotive | 500 | $250M | Germany | SAP | SAP SuccessFactors Learning | Learning and Development | 2017 | n/a |
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Retail | 50000 | $12.5B | Germany | SAP | SAP SuccessFactors Learning | Learning and Development | 2022 | n/a |
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Manufacturing | 20552 | $6.0B | Germany | SAP | SAP SuccessFactors Learning | Learning and Development | 2018 | n/a |
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