Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- SCM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Guayaki S.R.P. | Consumer Packaged Goods | 50 | $5M | United States | Oracle | Oracle NetSuite Order Management | Order Management | 2020 | n/a | In 2020 Guayaki S.R.P. implemented Oracle NetSuite Order Management as part of its NetSuite footprint. The company runs accounting, financial reporting, sales, inventory, order management, and manufacturing on NetSuite, consolidating transaction and master data in a single SaaS ERP platform. Oracle NetSuite Order Management is used to operationalize order capture and fulfillment within that suite. Configuration focused on core Order Management capabilities such as order to cash workflows, fulfillment orchestration, inventory allocation and revenue recognition integration with accounting modules. The Oracle NetSuite Order Management application was configured to align order processing rules with inventory and manufacturing planning, enabling tighter coordination between sales orders and production schedules. Operational coverage spans finance, sales, inventory control and manufacturing functions, centralizing order processing and financial reporting workflows across the business. Governance emphasized unified transaction records and operational controls within NetSuite, supporting standardization of order acceptance, fulfillment and revenue accounting procedures. This approach reflects Guayaki's hybrid operating model, which coordinates commercial operations with its environmental and social mission. Guayaki reported that running its business on NetSuite, including Oracle NetSuite Order Management, supports a fast growing and profitable business and helps advance its 2020 goal of using revenue to steward 200,000 acres of South American Atlantic rainforest and create more than 1,000 living wage jobs. The company estimates it is about one third of the way toward that goal. | |
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Guardian Oilfield Services | Oil, Gas and Chemicals | 100 | $15M | United States | PakEnergy | PakEnergy Transportation | Transportation Management | 2023 | n/a | In 2023, Guardian Oilfield Services implemented PakEnergy Transportation as its mobile TMS for crude haulage, in the Transportation Management category. The deployment targeted field operations and dispatch across Oklahoma and North Texas, positioning PakEnergy Transportation as the primary transportation management application supporting dispatch and driver workflows for crude haulage. The implementation emphasized PakEnergy Transportation’s mobile run ticketing and real-time ticketing capabilities, GPS tracking for in-transit visibility, and driver workflow modules for digital ticket capture and compliance checks. Functionally this provisioned dispatch orchestration, mobile driver workflows, compliance documentation and situational awareness features typical of Transportation Management platforms, aligning the application with Guardian Oilfield Services’ crude haulage operational needs. Operational coverage included dispatcher teams and driver crews across Oklahoma and North Texas, and governance shifted toward field-first ticketing processes and revised dispatcher procedures to leverage the mobile platform. The company reported improved situational awareness and higher driver satisfaction, and PakEnergy Transportation is referenced as the mobile transportation platform providing real-time ticketing, GPS tracking and structured driver workflows for Guardian Oilfield Services. | |
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Insurance | 10000 | $13.5B | United States | Oracle | Oracle PeopleSoft SCM | Supply Chain Management | 2007 | n/a |
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Manufacturing | 18000 | $3.1B | United States | Kinaxis | Kinaxis Maestro (formerly known as RapidResponse)️ | Supply Chain Management | 2021 | n/a |
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Healthcare | 1373 | $350M | United States | Oracle | Oracle Cloud SCM | Supply Chain Management | 2016 | n/a |
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Retail | 20 | $2M | Chile | Oracle | Oracle Cloud SCM | Supply Chain Management | 2021 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Oracle | Oracle GloriaFood | Order Management | 2022 | n/a |
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Consumer Packaged Goods | 199 | $83M | United Kingdom | SAP | SAP Warehouse Management | Warehouse Management | 2017 | n/a |
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Communications | 700 | $200M | United Kingdom | Oracle | Oracle Cloud Inventory Management | Inventory Management | 2017 | n/a |
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Communications | 700 | $200M | United Kingdom | Oracle | Oracle Cloud SCM | Supply Chain Management | 2017 | n/a |
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