Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Tuya Colombia | Banking and Financial Services | 2841 | $267M | Colombia | wolkvox | wolkvox BI | Analytics and BI | 2022 | n/a | In 2022 Tuya Colombia implemented wolkvox BI as an Analytics and BI application to extend operational reporting tied to its contact center. Tuya Colombia uses wolkvox for WhatsApp campaigns, IVR, Text-to-Speech and contact center licenses to enhance contactability and campaign delivery for collections and customer engagement, and wolkvox BI was introduced to surface analytics from those channels. wolkvox BI was configured to deliver operational dashboards, campaign performance reports, contactability analytics and agent interaction metrics aligned to collections workflows. Configuration work emphasized scheduled reporting, dashboard slicing by campaign and queue, and data modeling to map contact center events to collections status and CRM identifiers. The deployment integrated analytics with wolkvox contact center telemetry and WhatsApp campaign outputs and was consumed by collections and customer engagement teams at Tuya Colombia. The Analytics and BI implementation supported CRM and collections processes by consolidating interaction records, campaign results and queue metrics for operational reporting and outreach orchestration. Governance procedures centered on role based access to dashboards, scheduled distribution of reports to collections managers and iterative refinement of campaign measurement definitions. The wolkvox BI implementation prioritized operationalization of reporting inside contact center operations and campaign delivery workflows rather than broad enterprise data restructuring. | |
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CommunityAmerica Credit Union | Banking and Financial Services | 750 | $267M | United States | Idera | Idera SQL Server Security Analysis | Analytics and BI | 2015 | n/a | In 2015, CommunityAmerica Credit Union deployed Idera SQL Server Security Analysis in its US financial environment. The Idera SQL Server Security Analysis implementation, categorized under Analytics and BI, centralized SQL Server activity monitoring and provided auditors and managers with direct access to compliance reporting. Operational use relied on Idera SQL Compliance Manager capabilities to speed the generation of regulatory audit evidence and to enable self service reporting for audit stakeholders. Configuration emphasis included continuous activity capture, policy based alerting, and a centralized reporting engine to support audit trails and compliance reporting workflows. The implementation affected database operations, internal audit, and compliance functions by consolidating SQL Server monitoring and standardizing access to compliance reports. Governance and workflow changes focused on shifting routine evidence generation into the reporting layer and granting auditors direct report access, which improved reporting turnaround and increased self service reporting for audit stakeholders as noted. | |
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Professional Services | 591 | $267M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2013 | n/a |
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Professional Services | 591 | $267M | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2018 | n/a |
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Professional Services | 564 | $268M | Italy | Coginiti | Coginiti Platform | Analytics and BI | 2024 | n/a |
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Construction and Real Estate | 3600 | $268M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
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Insurance | 960 | $268M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Media | 1100 | $268M | United States | Internet Brands | PulsePoint Analytics | Analytics and BI | 2024 | n/a |
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Media | 1200 | $268M | United States | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 8000 | $268M | Brazil | Zoox | Zoox Eye | Analytics and BI,Data Warehouse | 2024 | n/a |
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