Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Burlington Stores, Inc. | Retail | 14803 | $9.3B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2018 | n/a | ||
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Burlington Stores, Inc. | Retail | 14803 | $9.3B | United States | S&P Global | IHS Markit BD Corporate | CRM | 2019 | n/a | In 2019, Burlington Stores, Inc. deployed IHS Markit BD Corporate as a CRM instance embedded on its corporate investor website. The implementation places IHS Markit BD Corporate at the front end of customer engagement on burlingtoninvestors.com, enabling web based lead capture, contact database management, and business development intelligence directly from public investor pages. The deployment configuration emphasizes CRM functional modules common to the category, including lead capture forms and contact enrichment, centralized contact records, segmentation and list management, and dashboard reporting for business development workflows. IHS Markit BD Corporate is cited on the site as the application providing these capabilities, indicating a focus on marketing and investor outreach data collection and consolidation. Operational scope centers on the investor relations and corporate communications context of the website, with likely downstream use by business development and sales facing teams for prospecting and outreach. Governance patterns implied are standard for CRM usage, with lead routing, contact data stewardship, and workflow orchestration to align web captured records with internal outreach processes. | |
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Retail | 14803 | $9.3B | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2019 | n/a |
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Retail | 14803 | $9.3B | United States | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
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Retail | 14803 | $9.3B | United States | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2021 | n/a |
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Retail | 14803 | $9.3B | United States | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2021 | n/a |
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Retail | 14803 | $9.3B | United States | Adobe Systems | Adobe Analytics Cloud | Marketing Analytics | 2021 | n/a |
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Retail | 38559 | $9.3B | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2018 | n/a |
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Retail | 38559 | $9.3B | United States | SAP | SAP Concur Expense | Expense Management | 2015 | n/a |
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Retail | 38559 | $9.3B | United States | iCIMS | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | 2015 | n/a |
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