Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bardusch | Distribution | 3500 | $344M | Germany | BurdaDirect | BurdaDirect DiVa LeadDirekt | Analytics and BI | 2012 | n/a | In 2012, Bardusch implemented BurdaDirect DiVa LeadDirekt on their website. The deployment established BurdaDirect DiVa LeadDirekt as the primary Analytics and BI capability for web-based lead capture and visitor analytics. Configuration centered on site instrumentation, lead capture forms and centralized dashboards, with modules for event tracking, lead data collection and segmentation, and campaign reporting. BurdaDirect DiVa LeadDirekt was configured to collect behavioral signals and surface them in reporting views used by digital marketing. Integration work focused on embedding BurdaDirect DiVa LeadDirekt into Bardusch's public site and form workflows so captured leads and engagement data entered commercial processes. Operational scope included the marketing and commercial lead handling functions, with Analytics and BI outputs used for lead qualification and campaign measurement. Data governance and dashboard ownership were aligned to marketing stakeholders to standardize reporting and lead routing. The implementation was web-centric and concentrated on operationalizing site analytics through BurdaDirect DiVa LeadDirekt, creating a single analytics layer tied to Bardusch website engagement and lead workflows. | |
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Carey Group Plc | Construction and Real Estate | 1000 | $343M | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2017 | n/a | ||
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Education | 2500 | $343M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
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Manufacturing | 2000 | $343M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2013 | n/a |
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Manufacturing | 1500 | $343M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Healthcare | 2500 | $343M | United States | Epic Systems | Epic Caboodle (ex Cogito Data Warehouse) | Data Warehouse | 2019 | n/a |
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Professional Services | 3500 | $343M | United Kingdom | Palantir Technologies | Palantir Foundry | Analytics and BI | 2021 | n/a |
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Manufacturing | 500 | $341M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2018 | n/a |
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Manufacturing | 10 | $341M | Portugal | Synerise | Synerise | Analytics and BI | 2022 | n/a |
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Government | 5632 | $341M | United Kingdom | Alteryx | Alteryx One Platform | Analytics and BI | 2018 | n/a |
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